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Author: Iola

I provide professional freelance manuscript assessment, copyediting and proofreading services for writers of Christian fiction and non-fiction books, stories and articles. I also review Christian novels at www.christianreads.blogspot.com.

Best of the Blogs: 25 February 2017

Best of the Blogs from Christian Editing ServicesBest of the blogs – the best posts of the week on writing, publishing and marketing your books.

Writing

Larry Brooks (the Story Engineering guy) has a great post this week. He’s examining the fiction trifecta: three qualities to evaluate about your story intention, and execution. Read The Triad of Storytelling.

And Kristen Lamb shares about the importance of hooking the reader (and not letting go). Kristen is going to be speaking at the Romance Writers of New Zealand conference in Rotorua in August, and I’m looking forward to hearing her.

Publishing

The jury remains divided on whether cover design or editing is the most important aspect of your book. While I have an obvious bias, I do acknowledge the importance of a great cover. The cover entices the potential buyer to check out those important first few pages. The writing and editing are important, but only after someone has picked up the book.

If you don’t read Joel Friedlander’s monthly Cover Design Awards post, you should. It will give you some great ideas about what to look for in a great cover (and therefore a great cover designer), but also what to avoid.

What always strikes me is the number of covers which get things half-right: a stellar illustration pulled down by indifferent font choices, an illegible book title, an illustration that fails because it’s too busy.

Joel also makes an important point on one of the non-fiction covers: the cover should be aimed at the intended buyers, not the author. Anyway, check out the January 2017 eBook Cover Design Awards.

Social Media

I’m not on Medium, but How to Use Medium from Nicole Bianchi makes me wonder if I should be. It doesn’t seem like a lot of additional effort—after all, I’d only be reposting content that has already appeared on my blog.

On the other hand, I also need to ask how Medium might fit into my overall marketing strategy. If it doesn’t fit, I shouldn’t use it (and then I don’t need to feel guilty about not using it).

In Sell More Books with Less Social Media, Chris Syme says we should spend a (small) portion of our marketing time researching new tools and adopting those which fit. Have you researched Medium? Do you use it? What do you find?

Marketing

I often see authors on social media asking about swag: those promotional gifts authors give away at book signings or conferences to entice potential readers. Bookmarks are the most common, but I’ve also had badges, pens, teabags (lovely!), chocolate (even better!) and a cloth for cleaning my glasses (which I use most days).

I’ve never seen book charms, although it’s a great idea. I love books and I enjoy crafting. But I’m not sure I have the patience author Deborah Crooke (who also writes as Claire Delacroix) demonstrates in this blog post, Making Book Charms. You know you’re doing something right when your fans offer to pay for your promotional gifts.

One More Thing …

The beginning of March is creeping nearer, as is the start of my March Marketing Challenge: Kick Start Your Author Platform. If you don’t have an author website (or if it’s been neglected of late), this is your opportunity to get it into gear. Click here before 1 March to sign up.

See you next week!

A Step-By-Step Plan to Give Your Book the Best Launch Possible

I’ve read and enjoyed all Keely Brooke Keith’s Uncharted novels, which I guess I’d describe as futuristic historical fiction–they’re set our future, but in a society which has had no external contact for about 200 years, so still has only 1860’s levels of knowledge and technology.

Keely impressed me with her debut novel, not only with her actual story and writing, but with her professional approach to marketing. So I’m delighted to welcome her to Christian Editing Services today to share some of that knowledge with you, and to introduce her first non-fiction projects: The Writer’s Book Launch Journal, and The Writer’s Book Launch Guide (which I reviewed yesterday—click here to read my review).

A Step-By-Step Plan to Give Your Book the Best Launch Possible

The Writers Book Launch Journal by Keely Brooke KeithBy Keely Brooke Keith

Congratulations, it’s a book! Whether you are approaching your first book launch or your tenth, it’s time to take a long slow breath and relax into the creative process of promoting your release. You’ve done the hard work, and someone out there needs your book.

While there is no one-size-fits-all book promotions plan, there are certain essential tasks both traditionally published authors and independent authors should do (or delegate to their assistants) to ensure a fulfilling book launch. I’ve written a handholding book marketing guide to help (The Writer’s Book Launch Journal, Edenbrooke Press), but here are a few basics to get you started:

Ready your website.

Your website is the online version of your office or storefront. It could also be your catalog, your bulletin board, or your yearbook. It should not be a cobweb-covered single page you set up years ago and haven’t touched since.

Unless you are an avid blogger or content provider, the author website is not how readers discover you. It’s where they come to learn more about you. Your web address should be the simplest form of your author name as possible. And it should be the link you share more than any other.

Before you create (or update) your author website, look at the websites of some of the top authors in your genre. Decide what you like about them. Notice some of the elements the websites all have in common. You will probably find most of them have basically the same pages. Choose a theme, or the look of your website, that reflects your brand.

Ready your social media.

While the social media landscape changes as quickly as highly-caffeinated developers can write code, the purpose and best practices of an author using social media for book promotion remain the same. Your readers want access to you (or will once they read your fabulous book). They want the inside scoop on your story, your research, and your writing related events.

Your social media presence should be just that: social.

And it should be professional. And yes, you should also use it to let people know when you have a new book coming out, but recognize that social media is largely a post-discovery point of contact with your readers.

Create or update your social media accounts. This should include an official author page on Facebook, a Twitter account, and a Google+ account. Depending on your genre and target audience, you might also want to have a presence on other platforms. For example: Instagram and SnapChat are popular with teens at the moment, while Pinterest is the website of choice for a large sector of 35+ year old women with college degrees. Twitter is a great place for writers to connect with each other and keep up with the industry.

It might take setting up an account on each major social media site and experimenting to find out what works best for you and where your readers will connect with you. The important thing is that you maintain a consistent, professional presence and, of course, that you choose a platform you enjoy.

Build your connections.

Writing allies are the people who support you and make your writing life possible, enjoyable, and peaceful. You can usually find a writing group by searching online or even through your social media interactions.

Writing conferences come in all sizes and offer a menu of classes to sharpen your skills. There are a variety of professional organizations that support every genre. Consider joining the writing organization that would best align with your writing goals.

Many radio and television programs feature authors, as do newspapers and magazines. Often local media outlets are more accessible to new authors.

Build your dream team by creating a sign-up form and promoting it online. Often the promise of an early review copy of your book is all it takes to get booklovers and bloggers to join your team.

If you like the sound of your own voice, consider starting a podcast and interviewing others in the field related to your book.

Perfect your product.

If you’re traditionally published, your publisher should ensure your book has been professionally edited and formatted and has an eye-catching, genre-appropriate cover. But if you’re independent, it’s up to you. If you’re signed to a traditional publisher, they might write compelling copy for your book. They might not. If you are an indie author, you will have to write it yourself.

Either way, take the time to perfect your book description. Also, consider writing a reader’s guide or book club questions to include in the back of your book.

Create your media kit.

A media kit (also called a press kit) can be as simple as a document file containing your author bio, professional photo, book release information, book cover image, book description, sample Q & A, book excerpt, and endorsements. You might not have all of the information available yet, but go ahead and start the document so you can add to it as you go.

Find potential reviewers.

Book reviewers can be found in groups on social media, on Amazon by looking at the reviews of comparable titles, and on book sites such as Goodreads. You can search online for book bloggers in your genre who accept review submissions. Create a sign up form for new reviewers. Promote it on your social media and send it to your email list.

Find potential endorsers.

Books endorsed by popular authors in the same genre or influencers in the field related to a book tend to sell better than those without endorsements. Who might you ask for an endorsement? If you don’t know the potential endorsers personally, email them individually.

What do you do once you have the basics covered?

Let The Writer’s Book Launch Journal guide you through the marketing and promotional tasks every author should do to ensure a successful book launch. Filled with checklists of essential tasks, an abundance of publicity suggestions, and questions to personalize your promotions, The Writer’s Book Launch Journal will lead you on the journey to a fun and fulfilling book launch.

And since some authors want the information in The Writer’s Book Launch Journal but prefer to scroll through the checklists on their computer, I’ve also written the ebook The Writer’s Book Launch Guide: A Step-By-Step Plan to Give Your Book the Best Launch Possible. This ebook is a good companion to The Writer’s Book Launch Journal because the tasks are explained in more depth. I recommend getting both the journal and the ebook together.

About Keely Brooke Keith

Keely Brooke Keith is the author of The Land Uncharted (Edenbrooke Press) and Aboard Providence (CrossRiver Media). Her novels are known for blending genres in unconventional ways. When she isn’t writing stories, Keely enjoys playing bass guitar, preparing homeschool lessons, and collecting antique textbooks. Keely resides with her husband and their daughter on a hilltop south of Nashville where she dreams up stories, hoping to encourage, comfort, and inspire readers. She is a member of ACFW.

Best of the Blogs: 18 February 2017

My roundup of the best of the blogs for the week ending 18 February. It’s got more of a marketing flavour this week, as I’ve been researching and putting together the March Marketing Challenge: one month to kick-start your author platform. If you’re interested, sign up here: March Marketing Challenge.

March Marketing Challenge - Kick Start Your Author Platform

Writing

Free eBooks for Writers

In case you didn’t get the message last week, I’m part of a promotion featuring 18 free ebooks for writers on writing, publishing and marketing. If you’re looking to understand Twitter better, you won’t want to miss The #ArtofTwitter by Daniel Parsons, and Transform Cold Clicks into Raving Readers by Victoria Pinder has lots of great information on building an email list and setting up your autoresponder sequence (and if you don’t know what that means, you need to download her book, and sign up for my free challenge to Kick Start Your Author Platform).

Publishing

Cover Design

Reedsy had a great post this week on the importance of good cover design, as well as a cool infographic. The part which most interested me was that some of the ‘bad’ covers in the article are actually excellent covers in terms of design. It’s just the design is wrong for the genre.

Book Design

This is getting a little geeky (okay. More than a little geeky), but I enjoyed this article from Retinart on the secret of great book design: page harmony. Mathematicians among you will recognise the Golden Ratio at work …

Vanity Publishing

Vanity publishing continues to make waves. I was impressed by this article from author Steven Capps: 6 Signs of Scam Publishers. Read it. It could save you thousands.

Book Reviews

And finally, here is Keith Cronin at Writer Unboxed debates the pros and cons of authors reviewing, and discusses the Bambi rule of reviewing – if you don’t have anything nice to say, don’t say anything at all. Except … most of the blog readers disagree.

What do you think?

Best of the Blogs: 11 February 2017

My roundup of the best blog posts in the week ending 10 February, on writing, reading, publishing and marketing.

Writing

Free Writing Books

In case you hadn’t heard yet, I’m one of 18 writers involved in this Instafreebie promotion. Click here to find free non-fiction books on writing, publishing and marketing. But get in quick, because the promotion ends on Sunday 12 February.

(Over)writing

Christina Delay visits Jami Gold’s blog to share her 5 Steps to Avoid Overwriting (broadly defined as the lines we love the most. No, not really).

What do Readers (and Authors) Want?

Carrie at Reading is My Superpower (is that a cool blog name or what?) shares five things she wishes she saw more of in Christian fiction … and five things readers can do more of.

Publishing

Self-Publishing Tips

Pam McCutcheon visits Funds for Writers to ask: Should I Hire Someone to Upload by eBook or Do it Myself? I thought DIY was a no-brainer, but Pam points out as a PC user and non-US resident, I can’t upload to Apple or Nook myself. Paying someone like Pam to do it for me would mean I didn’t have to share my royalties with a distributor like Draft2Digital or Smashwords.

Marketing

Social Media

Do you use a social media scheduling app? The two main choices are Hootsuite and Buffer, and this post by Meenakshi Krishnan from Jeff Bullas’s blog takes you through the pros and cons of each.

I use Buffer, because I find the interface easier to use. While the analytics might not be as good as Hootsuite, they are more than sufficient for my needs. And Buffer supports Pinterest, which Hootsuite doesn’t.

Book Promotion

Jennifer Brown Banks visits Nina Amir at How to Blog a Book to offer some handy tips on creating a social media marketing plan for your book. I’ll certainly be applying some of these ideas to my own marketing plan. My favourite is to make sure your posts do double duty, by cross-posting to social media.

 

That’s all for this week. What’s the most useful blog post you’ve read this week?

 

#Instafreebie Non-fiction Books for Authors and Writers

Do you use Instafreebie?

Have you used it as a reader looking for books, or as an author looking to promote your work?

http://indiebookpromo.com/2017/02/instafreebie-non-fiction-books-just-authors-writers/

I’m currently in the middle of my first ever Instafreebie promotion, #Instafreebie Non-fiction Books for Authors and Writers.

It’s going well. Really well. In the first 24 hours, I received 60 new newsletter subscribers. To put that in context, it took me 18 months to get my first 60 subscribers.

 

But how did I get here?

I’m a member of the Self-Publishing Formula group on Facebook, and I’ve signed up for their email newsletter. One newsletter talked about forming smaller genre-based groups for cross-promotion. I joined a couple of groups, including the non-fiction group.

I’d only been in the group a couple of days when one of the members, Jackson Dean Chase, floated the idea of a joint promotion of books for writers.

All I had to do was have a book I could use as a reader magnet, and have it uploaded on Instafreebie.

Well, I had a book—Christian Publishing: A Guide to Publishers Specializing in Christian fiction. I didn’t have it uploaded on Instafreebie, but a couple of hours on Canva and Calibre fixed that. And I was in.

Jackson contacted Instafreebie, who promised to promote the giveaway if we could get ten or more authors involved.

We got 18.

All participating authors agreed to email our current lists, and to promote the giveaway on social media. The beauty of this promotion was that participants weren’t required to have a minimum number of subscribers. Many cross promotions do … which makes it difficult for authors with smaller mailing lists (*raises hand*).

Jackson created some graphics for us to use, and Barb Drozdowich collected all our covers and set up a landing page. She linked the 18 books on the landing page to the book pages on Instafreebie. Visitors can click on a book cover and be taken to Instafreebie to sign up for the author’s mailing list and collect their free download.

Promoting on Social Media

Jackson set up a Headtalker campaign to run on the first day of the promotion. This hit the targeted number of supporters, and meant 53 supporters combined to reach 1,221, 732 people on Twitter, Facebook and Tumblr.

Yep, that’s more than 1 million social media contacts. It wasn’t difficult to reach because we have 18 authors in the cross-promotion, and many of them have more than one social media account. It helped that one of the authors in the cross-promotion has over 180,000 Twitter followers!

We have also set up a Thunderclap campaign for 11 February, the day before the cross-promotion ends. (We’re still recruiting supporters—Thunderclap requires a minimum of 100 supporters in order for a campaign to go ahead).

We got mentions on a couple of big author groups on Facebook, including The Smarter Artist. Giveaway authors also posted on groups they are members of. For example, I posted on Australasian Christian Writers, Christian Writers Downunder, and New Zealand Indie Authors, and Romance Writers of New Zealand. I’ll post on some other groups later in the week—making sure I only promote in groups which permit self-promotion, of course!

I’ll be blogging more about cross promotions at Australasian Christian Writers over the next few weeks, and I’ll post links in my next newsletter. If you’re not already on my newsletter email list, you can sign up at Instafreebie (surprise!).

Here’s the link: http://indiebookpromo.com/instafreebie-books-just-authors-writers/

There are some excellent books on offer—and they’re all free!

And if you’d like to support the Thunderclap campaign, click here: https://www.thunderclap.it/projects/52900-nonfiction-books-for-writers

We need 100 supporters in the next four days in order for the campaign to go ahead. It doesn’t matter how many likes or followers you have—you still count as one supporter for Thunderclap.

Have you participated in any author cross promotions? What was your experience?

If you’ve never used Instafreebie, what questions do you have?

Best of the Blogs: 4 February 2017

The best blowww.christianediting.co.nzg posts on writing, publishing, and marketing I’ve read in the week to 4 February 2017 (and can you believe January is already over?):

 

 

 

What is Christian Fiction?

Can we define it? It’s a question with as many answers as authors. Or perhaps as many answers as readers. E Stephen Burnett shares his thoughts in How to Fix Christian Fiction: More Christianity. I don’t agree with everything he says, but he raises interesting points:

http://www.speculativefaith.com/fix-christian-fiction-christianity/

I’ve previously shared my definitions of Christian fiction on my author website:

Writing Life

Balancing life and writing is often a challenge. In this encouraging post, Tricia Goyer visits The Steve Laube Agency blog and says the key to doing it all is to not do it all, and to batch tasks: How to Balance a Busy Writing Schedule and a Busy Life.

We’ve all read the advice: write every day. We’ve (probably) all felt bad that we don’t reach that standard. I found this post encouraging because it reminded me I do write every day (well, almost every day). What do you think?

Publishing

Over the last month, I’ve revised and reposted several of my own posts warning against vanity presses. These posts appeared at Australasian Christian Writers:

I also spent a good part of yesterday adding another nineteen (!) publishers to Christian Publishing: A Guide to Publishers Specializing in Christian Fiction. I’ll include those in the next edition of my newsletter—use the box on the right to subscribe if you don’t already.

Marketing

The eternal challenge … I’ve spend the last two weeks immersed in marketing books and blog posts as I prepare for my first-ever March marketing challenge: Kick Start Your Platform (if you’re interested in participating, click here to sign up).

I’ll be sharing a heap of marketing resources during March, but I have two I want to share with you today. This post from Nina Amir takes you through the big questions of how to create a social media marketing plan, then ends with helpful tips from other writers.


And I’ve just finished reading Sell More Books with Less Social Media by Chris Syme, and was gratified to find my planned curriculum for March exactly matches up with her recommendations. If you’d like to find out what they are, you can buy the book on Kindle. She also has a free online course to go with the book.

Okay, so that’s not a blog post. But it will be once I’ve written and published my review!

 

What was the best or most useful blog post you read this week? Share in the comments.

Print is Not Dead. Really.

“Print is Back!”

Print is not dead. At least, that’s what the headlines say as they report a 3.3% increase in US print sales in 2016.

But are the headlines telling the whole story?

Graphic: Amazon eats the little guysNot according to Author Earnings, who say the reason print sales increased in 2016 was mostly because of aggressive discounting from Amazon … which leads to print books from major trade publishers costing about the same as the ebook versions (which a lawsuit says Amazon are not allowed to discount).

I prefer ebooks for novels, but I’m still reluctant to pay USD 9.99 for a computer file.  I’m happy to pay that or a little more for a paperback which I can easily loan to friends, and can donate to the church library or charity booksale if I no longer want it. But not for an ebook.

Other highlights from the report:

  • Sales of adult fiction from traditional publishers are nearly half digital (either audiobooks or ebooks), almost all of which are online sales.
  • Print sales actually decreased in large book chains. The only increases were for independent bookstores (a 5% increase), and Amazon (a 15% increase). Another win for online.
  • Ebook sales aren’t shrinking. Ebook sales from traditional publishers are shrinking, because Amazon started discounting print instead.
  • Sales of ebooks from independent publishers and Amazon imprints remain high.
  • The publishing industry typically tracks sales using ISBNs, but many indie publishers choose not to use ISBNs (which are free in Canada and New Zealand, but not in countries like Australia or the US).

On Amazon, 43% of ebooks sold don’t have ISBNs, so aren’t being tracked (well, except by Amazon. And Author Earnings. And individual indie authors).

Overall, the picture is of rising online sales in adult fiction and non-fiction: 69% of US book sales were online. Of those:

  • 91% were digital purchases
  • 52% were from non-traditional publishers

So the question isn’t paperback or ebook. It’s online or in store. And online is winning.

Adult titles are more likely to sell online than young adult and children’s titles. And fiction is more likely to sell online than non-fiction.

An exception:

It won’t surprise any Christian to know that religious non-fiction and Bibles are one of the biggest areas where we still buy from traditional publishers. This makes sense. I don’t know about you, but while I’m happy to try a novel or devotional from an indie published author, I want my Bible translation to have the backing of a major publisher.

The other genres where traditional publishers have retained online market share include reference books, biography/memoir, self-help, textbooks, and thriller/suspense novels. None of those surprise me: most are genres I’d expect people to prefer to buy in paper.

Data Guy says:

I don’t think Christian fiction is underserved by traditional publishers. But I do think traditional publishers have a skew towards conservative titles, and a growing number of titles which are “clean” rather than Christian. Agree or not, Christian agent Chip MacGregor sees the CBA moving further in this direction.

Please try not to laugh at “declining indie sales” in #8, and focus on #10, where Chip says:

CBA fiction is going to morph into “clean romance” and “values fiction” and “apocalyptic biblical thrillers” aimed specifically at a shrinking group of hard-core conservative evangelical readers in their 50’s. There are only a handful of houses still acquiring Christian fiction these days, and some of them are shifting to doing high-quality literary or women’s stories for a broader people of faith, or a slim list of suspense novels, rather than clearly religious stories aimed only at the faithful.

I don’t know whether to agree or disagree, whether to laugh or cry. What do you think?

Best of the Blogs: 28 January 2017

www.christianediting.co.nzYes, it’s been a while. Conference in October, a family bereavement in November, a holiday and Christmas in December, and suddenly it’s been three months since I’ve written a “weekly” Best of the Blogs post. Anyway, life seems to have calmed down (I hope) and so I’m back.

So here we go …

The best blog posts on writing, publishing, and marketing I’ve read in the week to 28 January 2017:

Writing

I get a lot of questions from writers around point of view—specifically, around writing deep third person point of view. I suspect one reason authors find this aspect of writing difficult is because they are writing (well, duh!).

What I mean is that the author is writing the character, rather than allowing the character to speak for him or herself. That’s perhaps because we don’t know our characters well enough. Because we haven’t yet found the character’s voice.

In this blog post, Janice Hardy of Fiction University shares some tips on finding your character’s voice: How to Find Your Character’s Voice.

Publishing

Tate Publishing Closes

Tate Publishing & Enterprises has closed, leaving a lot of confused and unhappy authors (especially those who still don’t realise Tate has always been a pay-to-publish vanity press who’d take anyone. Hey, they offered me a contract without even seeing my manuscript. That is not how a proper publisher works.)

It would appear the company has been going steadily downhill since Ryan Tate had his famous outburst where he prayed and quoted the Bible before abusing his staff, and firing 25 people.

‘Proverbs say that the wicked will set a trap, but the righteous will prevail and the wicked will fall into their own trap,’ said Tate in the recording. ‘A lot of good people are going to get hurt.’

It would appear the “good people” are the authors who trusted Tate.

New York Times Cut Bestseller Lists

The New York Times have cut a number of their bestseller lists. I’m no expert, but I suspect this will make it a lot harder for indie authors to “get their letters” (i.e. to be able to boast of being a NYT Bestseller). On the other hand, it might be good news for readers who value such things. Although less good news for those who read the genres which have been cut, like romance. Or maybe it simply reinforces that the NYT list is irrelevant for many readers.

Data Guy at Digital Book World

The other big publishing news was Data Guy’s presentation at the recent Digital Book World conference (Data Guy is, well, the data guy behind the Author Earnings website and reports). I’ll be writing a separate blog post on that next week.

Marketing

Blogging

This excellent post from Sabrina at Digital Pubbing contains dozens of links to help you set up or improve your blog.

Kick-Start Your Author Platform

And if you don’t have a website and you’d like some guidance in building one (and some friendly accountability), then join my free March Marketing Challenge: Kick-Start Your Platform. Sign up here: March Marketing Challenge.

In case you’re not convinced you need a website, let Kevin Tumlinson at Draft2Digital tell you why you do:
The Absolute Basics
Advanced Approaches
Best Practices

He also reinforces the importance of a lot of topics we’re going to cover in the March Marketing Challenge … so if you don’t know what he means or how to implement his suggestions, sign up now: March Marketing Challenge.

Author Brand

Part of author branding is making sure you portray yourself as polished and professional. But, as Amy Matayo points out in Image Isn’t Everything, this means people get a distorted view of others, as if their lives are always good.

Encouragement

We all need a little encouragement, a reminder that we don’t need to do everything. Elaine Fraser encourages us to make space in our lives for God, and for ourselves in the Unforced  Rhythms of Grace.

Best of the Blogs: 18 November 2016

It’s been a busy few weeks, which is why I’ve missed the last two Best of the Blogs posts. I attended the Omega Christian Writers Conference in Sydney, Australia, followed by a few days at a writing retreat with friends in Queensland. I got home and was immediately (and unexpectedly) off to Wellington for a week. Fortunately I got home before the earthquakes and the subsequent flooding. “It never rains but it pours” might be a cliche, but it’s appropriate in this case.

Anyway, now I’m facing the age-old struggle of how to fit four into two … and it’s not working. But I found two articles on productivity that have given me some new ideas, as well as two excellent articles on branding and marketing. I hope you find them useful:

Productivity

Getting it all done. It’s a problem we all have. This week, Michael Hyatt suggests that we should start with an easy task rather than procrastinating about starting a difficult task:

Then Donna Cummings visits Romance University to ask if she can have 15 minutes of your time … because scheduling big jobs in 15-minute chunks is a way to work towards the big goals without becoming overwhelmed. I like the idea—it fits nicely with Michael Hyatt’s approach, and it’s something I’ve been doing for a while … only without actually thinking about it.

Branding and Marketing

This is an older post, but it’s got great information about something all authors need to know about: building an author website. Tim Grahl has built a business on being “relentlessly helpful”, and this article is an example of his helpfulness:

If (like me) you have no idea about how to actually build a website, then I recommend Shannon Mattern at WP-BFF and her free 5-Day website challenge. That’s how I built this website and my author website (yes, you’ll see they look a lot alike. That’s a deliberate branding choice).

As an aside, Shannon also offers a paid WP-BFF Academy, and a WordPress Protection Package—I haven’t used these packages, but I’m happy to promote them because Shannon is someone else who practices being relentlessly helpful. Yes, I am a WP-BFF affiliate.

And branding … how do you choose an author brand, especially when you write in more than one genre? You can take my approach, and have separate websites. Or you can be clever, and combine your writing under one overarching brand (this might take longer than 15 minutes). June Stevens Westerfield visits Romance University to explain:

Well, that’s me for this week.

Best of the Blogs: 28 October 2016

The best blog posts I’ve read in the week to 21 October 2016, on writing, publishing, and marketing.

But first: a giveaway

Can’t Help Falling, the second novel from New Zealand author Kara Isaac has just released, and I’ve got one Kindle version to give away. Click here to enter.

Here’s the description from Amazon:

A funny, heartfelt romance about how an antique shop, a wardrobe, and a mysterious tea cup bring two C.S. Lewis fans together in a snowy and picturesque Oxford, England.

Emelia Mason has spent her career finding the dirt on the rich and famous. But deep down past this fearless tabloid-reporter façade, there’s a nerdy Narnia-obsessed girl who still can’t resist climbing into wardrobes to check for the magical land on the other side. When a story she writes produces tragic results, she flees to Oxford, England—home to C.S. Lewis—to try and make amends for the damage she has caused.

Peter Carlisle was on his way to become one of Great Britain’s best rowers—until he injured his shoulder and lost his chance at glory. He’s determined to fight his way back to the top even if it means risking permanent disability to do so. It’s the only way he can find his way past failing the one person who never stopped believing in his Olympic dream.

When Peter and Emelia cross paths on her first night in Oxford, the attraction is instant and they find common ground in their shared love of Narnia. But can the lessons from a fantasyland be enough to hold them together when secrets of the real world threaten to tear them apart? Cobblestone streets, an aristocratic estate, and an antique shop with curious a wardrobe bring the world of Narnia to life in Kara Isaac’s inspiring and romantic story about second chances.

The first chapter is at the bottom of this post. But now, back to our regular feature: what’s best in the blogs this week.

Writing

Fiction authors need to show and not tell. It’s easier said than done (and easier told that shown!). Janice Hardy visits Helping Writers Become Authors to share an excellent article on 3 Ways Writers Can Instantly Spot Telling … which is the first step in eliminating it.

Book coach Jennie Nash visits The Book Designer to go Back to the Basics on Backstory. This is an excellent post which also contains links to five previous posts in the series, all written to help you write the perfect chapter.

Publishing

Anne R Allen shares 10 Tips for Choosing Your Book Title—there is some meaty stuff in this post.

Marketing

Draft2Digital have advice on How to Build an Author Platform. Despite the title, this post is not so much about developing an author platform. It’s more about how you can use some clever tools to improve your passive marketing—like putting store links in the backs of your books. It’s from Draft2Digital so they’re obviously pushing their own publishing platform, but why not? I’ve only heard good things about them (and I’m happy to be corrected on that).

Fun

I’m no athlete, but our family are fans of the TV show Ninja Warrior (although we prefer the subtitled to the US version. Sorry, American readers). Anyway, this dad also has a daughter who loves Ninja Warrior … but he’s taken his fandom a little further than most people: Baby Ninja Warrior

 And here’s the beginning of Can’t Help Falling:

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