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#AuthorToolBoxBlogHop | Do I Need an Email List

Building Your Author Platform: Do I Need an Email List?

It is a truth universally acknowledged that the author with the biggest email list wins. Well, not quite. It’s not exactly universally acknowledged. But successful indie authors use email lists and newsletters to build relationships with readers, then to sell. But the relationship comes first. Remember: Attract Engage Convert Potential readers may have been attracted …

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Email Marketing

Email Marketing: 5 Lessons Learned from Signing up to 20+ Author Newsletters

I recently undertook a marketing research exercise—I signed up to the mailing lists of around twenty Christian authors through a multi-author online giveaway to find out what makes a good email. The emails I received from the participating authors ranged in quality and effectiveness from great to illegal. Here are the five key lessons I …

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An #AuthorToolBoxBlogHop Post | Are you Writing Memoir, Fiction or Faction?

AuthorToolBoxBlogHop | Are You Writing Memoir, Fiction, or Faction?

Welcome to the first #AuthorToolBoxBlogHop of 2018! The monthly Author Toolbox Blog Hop is organised by Raimey Gallant, and has over 40 participating blogs. To find more posts, click here to check out the main page, click here to search #AuthorToolBoxBlogHop on Twitter, or click here to find us on Pinterest. Are you writing real-life …

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Six-Stage Structure

Plot and Structure: Michael Hauge’s Six-Stage Structure

I’ve been wanting to write a blog post about Michael Hauge’s Six-Stage Structure since attending his all-day session at the Romance Writers of New Zealand conference in August 2016. I did write a summary post (Identity, Essence, and God), but I didn’t cover the detail of his approach to writing novels and screenplays. I couldn’t. …

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Writing Backstory

Keep Backstory to the Back of the Story: #WriteTip or #BadWritingAdvice?

There are many “rules” to writing good fiction. One of them is to keep backstory to the back of the story, to not use any backstory in the first fifty pages. Is this a good writing tip, or more bad writing advice? Don’t we need to introduce our characters to the reader at the beginning …

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