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Blogging for Authors: 11 Tips for Writing a Great Post

Blogging for Authors | 11 Tips for Writing a Great Post

Marketing. It’s the part of writing and publishing that authors enjoy least (well, most authors). But marketing is a necessary evil no matter whether you are trade published or self published. And a solid author platform—including a website and maybe a blog—is the foundation of good author marketing.

If even the thought of establishing an author platform fills you with dread … I can help. Click here to sign up to be notified about my March Marketing Challenge: Kick Start Your Author Platform.

But today I’m here to share about blogging for authors: my top 11 tips for writing a great blog post.

1. Plan Ahead

Yes, I know this sounds boring. But it will cut down on your blogging stress in two ways because it means you won’t be scrambling to write and edit a blog post at the last minute. Planning ahead also means you can write when the urge hits you … even if that’s several weeks ahead of your scheduled post date. As an example, I’m drafting this post on 22 November. I know December is going to be busy, so I’m trying to get ahead while I can.

It gives me a good feeling to check the calendar on Monday morning and find all the posts are scheduled for the week. All I have to do is promote them (see point 10 below).

2. Find the Perfect Topic

Sometimes you’re writing a blog post with a specific goal in mind: to share a cover reveal, a pre-order, a new release, or a specific time-sensitive promotion. These are easy posts to plan and write ahead of schedule, and should be part of your regular book launch marketing plan.

Sometimes you’re writing a post that has to fit a particular theme.

But more often you’re faced with a blank slate. I find those blank slate posts harder to write than when I’ve got a topic in mind. So … plan ahead. Plan out what topics you’d like to cover and when. Then you can write to cover those topics, or (if the muse hits you) you can write to please the muse.

What makes a great blog post topic? I suggest choosing topics that:

  • Interest you (so you’re going to enjoy writing it)
  • Are not going to date quickly (so you can continue to promote the post in the future).
  • Are relevant to your target audience. You do know your target audience, right? Do they ever ask questions? Yes? Then write an answer. You’re likely to get the same questions over and over, and having the answer in a blog post means you can direct future askers to the post.

(Kick Start Your Author Platform has more great tips on choosing the perfect post topic.)

3. Write at least 300 words

One of our objectives as writers is to be read. Which means writing words people want to read. But first people have to find what you’ve written. This means making your blog post as appealing to Google (and other search engines) as it is to your target reader.

Which means writing a blog post that’s at least 300 words long. More words are better, but only if they are good words. No padding!

(P.S. In a group blog, that’s 300 or more words of content. Not 300 words including your bio.)

4. Make Your Post Scannable

As you write, make your post scannable. Many people read blog posts via a reader (such as Feedly), or on a mobile or tablet.

In an online world, scannable equals readable.

To make your blog post scannable, use:

  • Short paragraphs (no more than four lines).
  • Headings and subheadings.
  • Bullet points or lists where relevant. Like here.

11 Tips for Writing a Great Blog Post

5. Ask a Question

As bloggers, we need to engage our readers, to keep them coming back. A great way of doing this is to ask a question.

This could be like my Bookish Question, or like #FirstLineFriday posts (what’s the first line of the book nearest you?).

Or you could ask a question that’s relevant to theme of your post. If the post is sharing your favourite novels, ask your readers their favourite novels. If you’re about Christmas, ask your readers to share their favourite Christmas memory. You get the idea.

The blogs I enjoy reading most are generally conversations where the comments are as important as the blog itself. So work out how you can turn your blog post into a conversation.

6. Revise. Edit. Proofread

We’re writers. We can do this. (If you can’t, Christian Editing Services can help you!)

7. Add a Killer Title

Feedly delivers me over 100 blog posts every single day. I don’t have time to read 100 blog posts. No one does. So how do I decide which posts to read? Based on the title.

Some people don’t want to use clickbaity titles such as 11 Tips for Writing a Great Blog Post. However, it’s only clickbaity if the post doesn’t actually deliver on the promise (or makes you click through 32 screens to get the 11 points).

Also, I’m reliably informed (thanks, Margie Lawson) that people subconsciously like numbered posts, because the numbers show us how much longer until the end of the post (not long now, people).

 8. Include a Relevant Image

People like images. Search engines like images. Social media likes images—experts will tell you posts with images get more attention.

Include images. (But make sure you are using them legally.)

Your main image should be centred at the very top of the post. This is the image Blogger will pick up for social media shares (if you use WordPress, you can select a Featured Image. WordPress will display that at the top of your post, and use it for social media shares).

Intersperse images throughout a longer post—it breaks up the text and makes it more readable.
 Use design software such as Canva to brand your images, so your images stand out to someone randomly scanning through Feedly. And include your killer title with your image—that will help when you’re sharing to visual sites like Instagram and Pinterest (see 10, below).

If you’re posting on a group blog like ACW, include your author photo, bio, and social media links at the bottom of the post.

9. Add Your Byline

Tell your readers who wrote the post. This is especially important if you’re writing for a group blog with multiple contributors. Some people will choose to read the post because you wrote it. Make it easy for them to know they want to read this post.

10. Promote Promote Promote

Note: promote promote promote does not mean spam spam spam.

Promoting means sharing your post with your target audience using relevant social networks.

If your post is about your multi-author romance giveaway, share in places where romance readers congregate (hint: not LinkedIn).

I use Buffer to share to Facebook, Google+, Instagram, Pinterest, and Twitter—Buffer’s Power Scheduler means I can even schedule multiple posts at once. A few clicks, and it’s done, with a unique message for each network (e.g. one or two #hashtags on Twitter, but more on Instagram).

Why these networks?

  • For my reader-writer-reviewer posts, my target reader is on Facebook, Instagram, and Pinterest. Many are also on Twitter, and it takes only a few extra seconds to get Buffer to share to Twitter as well.
  • For my writer-editor posts, my target audience is on Facebook, Pinterest, and Twitter. The beauty of Pinterest is that people can follow specific Boards, so people who aren’t interested in writing can choose not to follow my writing-related Boards.

I share on Google+ because that is indexed for SEO purposes. Translated: sharing to Google+ means Google is more likely to show my blog post (or Google+ share) to someone who is searching for posts on my topic.

The other reason for sharing or promoting is that some blog posts get more traction on social media than on the actual blog. For example, my weekly Bookish Question often gets no comments on the actual blog post, but always gets Likes and Comments on Facebook and Instagram (especially Instagram).

11. Engage

You finished your blog post with a question, right? Now it’s important to check back and make sure you respond to answers (and other comments). And don’t forget to check your social media networks and respond to comments there as well.

Readers want to connect, to engage. That means responding to comments in a timely manner.

That’s it. My top blogging tips. Is there anything you don’t understand or you’d like more information on? Or anything you’d like to add? Let me know in the comments.

 

Best of the Blogs

Best of the Blogs: 10 June 2017

Six of the best blog posts this week in writing, editing, publishing, and marketing.

Writing

Skills Writers Need

Frances Caballo from Social Media Just for Writers visits The Book Designer to share 5 Skills Every Writer Should Develop. I don’t think each point should get equal weighting: learning writing craft is far and away the most important skill. And I think I’d substitute building a website and email list for blogging (I agree non-fiction authors need to blog. I’m not convinced that fiction authors must blog. But they do need an email list).

What do you think?

Writing Effective Backstory

An excellent post with practical tips on how to drop in your backstory, from Kathryn Craft via Writer Unboxed. I especially like her idea about using continuity words—a new term to me, but one I’m going to remember (and apply).

The (Social) Rules

Literary agent Donald Maass visits Writer Unboxed to ask What Are the Rules? When I read the headline, I thought he was going to be talking about writing rules. Because, you know, he writes books like Writing the Breakout Novel.

But no. He’s talking about the unwritten social rules we all live by, and asking which of those we bring into the lives of our fictional characters. Take food as an example. For those stuck in poverty, the main concern is quantity—is there enough? For the middle classes, the concern is quality—did you like it? But for the wealthiest among us, the concern is presentation. Hmm …

Characters

Author Sonja Yoerg visits Writers Digest to share her tips on writing mentally ill characters. As she points out, up to one in five people have some form of mental illness. As authors, we have a responsibility for getting the details right and building a rounded character who suffers from a mental illness:

Mental illness can be debilitating and all-consuming, but it does not define a person. That job still rests with the writer.

Publishing

What Authors Earn

Written Word Media share the results of their latest survey into author earnings. The result which surprised me was how little people claim to spend on editing (often less than they spend on cover design). I get that cover design is important to attract a potential reader, but it takes a lot longer to edit a novel than it does to design a cover, and it’s the quality of the writing and editing that turns a casual buyer into a reader and fan.

Amazon Book Sales

Last week I commented on the kerfuffle around Amazon’s changes to the buy button. Kara Isaac visited Australasian Christian Writers this week to share her view in Buy New, Get Secondhand? If you’re buying a paper book from Amazon, make sure the book ships from and is sold by Amazon. If you buy from a reseller, it’s likely that the book is secondhand. This means the author doesn’t receive a royalty on the sale.

Or buy the ebook—the author probably earns a higher royalty on the ebook sale. Or ask your library to order a copy, or borrow the ebook from your library if you have that option. Remember, authors are paid for library copies and some are even paid more if the book is borrowed more.

Want more current news on writing, editing, publishing, and marketing? Follow me on Facebook and Twitter.

Best of the Blogs: 1 April 2017

No, not an April Fool (although you might wonder if you watch the YouTube videos on Change Blindness below).

Writing

Narelle Atkins visits Australasian Christian Writers to challenge us to make writing a Lifelong Learning Process … and shares the news that Margie Lawson will be speaking at the 2017 Omega Writer’s Conference in Sydney, in October.

If you’re in Australia or New Zealand, this is a fabulous opportunity to hear from one of the best writing instructors I know of. Are you planning to attend any writing conferences this year? Which one?

Tina Radcliffe at Seekerville shares the best-ever explanation of GMC, The Why of Motivation. It’s all about ice cream, people.

Editing

Seven tips to tighten your writing from writing coach Lisa Tener, and a video shared by editor Joan Dempsey that illustrates why none of us can edit our own writing:

Did you spot the change? What about this one?

These two videos illustrate one of the problems of editing our own work: we see what we thought we wrote or what we meant to write … not what we actually wrote. Even worse, we don’t notice obvious errors if we’re not looking for them.

This is why we need to make multiple passes through your manuscript when editing. If you read through the manuscript looking for point of view violations, you’ll find them. But you’ll probably miss all but the most obvious spelling and grammar errors—and vice versa.

It’s fascinating to know there’s actually a name for it: Change Blindness.

Social Media Marketing

Rachelle Gardner at Books & Such Literary Agency shares on managing Your Social Media Persona. Basically, balancing being authentic with not coming across as a self-promoting whiner. This should be obvious, but I’ve seen two instances of online whining today so I guess it’s not as obvious as I thought.

Note: poor-me whining is not the same ascommenting about the world-news weather system that’s closing schools and threatening your home. That’s being real, and my thoughts are with the people of Queensland as they deal with the aftermath of ex-tropical cyclone Debbie.

Inspiration

It’s time to turn your question marks into exclamation points. No, the editor hasn’t gone mad. (Although I will admit I clicked in this blog post because of the intriguing title). Kaye Dacus explains in Writing with Exclamation Points Instead of Question Marks.

Best of the Blogs – 14 October 2016

The best blog posts I’ve read this week on writing, editing, publishing and marketing (and a bit of fun, and a new release from client Elaine Fraser):

Writing

Two big things any aspiring fiction writer needs to learn are how to use point of view, and the importance of showing, not telling. In this post at Romance University, author Janice Hardy shows (!) how using point of view affects showing and telling:

How Your Narrative Distance Affects Show Don’t Tell

Editing

Julie Lessman interviewed Revell editor Lonnie Hull Dupont at Seekerville. They discussed what Lonnie looks for in a novel, her pet peeves, the acquisition process, and her views on ‘edgy’ Christian fiction:

9 Questions I Asked My Editor

Publishing

The Alliance of Independent Authors blog are well known for their anti-vanity publisher stance (which I fully endorse). They have published two valuable posts recently. The first is a list of publishers and publishing services companies, with advisory notices for many of the vanity publishers:

ALLi Service Ratings

And John Doppler posted 12 Self Publishing Services Authors Should Beware

If your “publisher” is offering any of these as a selling point or (worse) making you pay for them, then your publisher is likely to be a vanity press.

(Sign up to my mailing list if you’d like to receive a free list of Christian publishers, including the vanity presses specialising in the Christian market. The sign-up form is to the right >>>)

Marketing

Social Media expert Chris Syme visits Jane Friedman’s blog to talk about push vs. pull marketing … and how good social media marketing uses “pull” strategies: providing consumers with what they want, rather than pushing them to buy something they may or may not want.

Are You A Push Marketer or a Pull Marketer?

Fun

Coke vs. Pepsi might be the big-name food war, but Kiwis and Aussies have our own battle going with Marmite and Vegemite … and the national Marmite shortage resulting from the Christchurch earthquakes.

Kiwi Culture 101: Marmite

Also, congratulations to Christian Editing Services client Elaine Fraser on the release of her latest novel, Amazing Grace. Andrea Grigg has reviewed it at Australasian Christian Writers:

Book Review: Elaine Fraser

That’s all for this week! What’s the best blog post you’ve read this week? Share in the comments.

Is My Novel Publishable?

I recently completed a manuscript assessment for a new client. After I’d given her my feedback (a lot of feedback), she emailed back with a number of questions. Two stood out—while it’s the first time I’ve been asked these questions, I’m sure many of my other editing clients have had similar queries:

  1. Is my manuscript publishable?
  2. What do I do next?

I’m visiting Australasian Christian Writers today, attempting to answer the first question.

Click here to join the discussion.

Grapic: Is my novel publishable?