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Book Review | How to Best Optimize Blog Posts for SEO

Book Review | How to Best Optimize Blog Posts for SEO

How to Best Optimize Blog Posts for SEO used to be a blog post, although the blog post had 20 tips and the book has 25. It is very short, and the actual content ends shortly after the halfway point (there is then a sample of the author’s 30-Day Book Marketing Challenge).

Thompson starts by explaining what SEO is and why it is important to bloggers and authors. I had read (and reread) the older blog post several times, but I still found several areas in which I can improve. What’s especially good is that the author provides links as well e.g. she says it’s important to have a great headline, then links to the CoSchedule Headline Analyzer.

Yes, SEO experts will know all this stuff. But I’ve read blog posts by some of these experts, and they are borderline unintelligible, or go into a lot of detail about things that aren’t relevant to book bloggers. I like Rachel Thompson’s simple, no-nonsense style, which is easy to understand and implement. It’s a short book but not expensive, and definitely worth the small investment.

Thanks to the author for providing a free ebook for review.

About How to Best Optimize Blog Posts for SEO

Are you unsure how generate more traffic to your blog? Do you feel overwhelmed by all the SEO articles out there (or not even sure what the term means)? Do you wish someone could break it down for you in simple steps?

Then this is the book for you!

Rachel provides you her top 25 tips laid out in easy to understand language gleaned from her own ten years of successful blogging as well as optimizing and managing countless client blogs. Containing a wealth of information, these tips will help you increase traffic to your site!

Topics include:
· SEO terms defined
· Specific ways to increase traffic to your blog right now
· How to optimize each post for maximum exposure on Google
· Ways to connect with readers
· How to integrate your blog posts on the various social media sites

If SEO confuses you, this is a great beginner breakdown for any new blogger, writer, veteran author, and even small businesses.

Find the book online at:

Amazon | Goodreads

About Rachel Thompson

Rachel Thompson is the author of Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in the San Francisco Book Festival and Los Angeles Book Festival and 5/5 Readers Favorite), and the multi award-winning and best-selling Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed.

Rachel founded BadRedhead Media in 2011, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader, FeminineCollective, BookMachine, BlueInk Review, and TransformationIsReal.

Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the blog-sharing hashtag phenomenon #MondayBlogs, the weekly live Twitter chat #SexAbuseChat, (Tuesdays, 6pm pst), and #BookMarketingChat (Wednesdays 6pm pst) to help writers learn how to market their work.

She hates walks in the rain, running out of coffee, and coconut. A single mom, Rachel lives in California (with her two kids and two cats) where she daydreams about Thor. And sleep.

Publish Like a Boss

Book Review | Publish Like a Boss! by Honoree Corder and Ben Hale

Publish Like a Boss! by Honoree Corder and Ben Hale is the second book in their joint three-book series.

I read and reviewed the excellent Write Like a Boss! a couple of months ago, and wrote a post sharing Ben Hale’s fascinating (and detailed) editing process. After reading Write Like a Boss!, I was keen to read the rest of the series

Publish Like a Boss! starts by taking readers through the different types of publishing.

They avoid using the pejorative term “vanity publishing”, and instead refer to this as self-publishing. They then use the phrase “indie publishing” to refer to what I (and many others) call self-publishing. This doesn’t necessarily matter, but it is important to understand what they mean by the terms so you don’t get confused.

They go on to share their C’s and Q’s of successful indie publishing (Conistency, Company, Quality, and Quantity). They then provide tips on publishing fiction, publishing non-fiction, and useful resources.

I haven’t yet published a book, but I have spent the last few years observing and educating myself on the changes in the publishing industry, both for my own benefit and for the benefit of my editing clients. Some of the content covered topics I already knew, but which would be useful for someone new to publishing. However, I still picked up several useful tips.

The part I found most helpful was their list of mistakes new author-publishers make:

  • Being cheap
  • Rushing
  • Having no long-term vision
  • Failing to establish a brand
  • Not creating a long-term business plan

I’m guilty of not thinking long-term, so that’s something I need to work on.

It’s a short book and easy to read, but packed full of great advice for the first-time author, like:

If you want professional work, you can either pay with cash or pay with time. Either way, it’s going to cost you.

Overall, a short but useful book, and I’m looking forward to reading the final book in the series: Market Like a Boss!

Thanks to the authors for providing a free ebook for review.

Christian Authors Unite by Antonio L Crawford

Book Review: Christian Authors Unite: Challenging the Way Writers Write, Publish and Think

Christian Authors Unite is a compilation of articles on marketing for Christian authors. There are seven chapters by seven different authors. Each chapter covers points on a specific topic related to writing, publishing, and marketing Christian books. The chapters cover

  1. Building your author platform
  2. Targeting your market
  3. Keeping your writing on track
  4. Writing a book proposal
  5. Automating your author platform
  6. Launching your book
  7. Marketing your book internationally

It’s an eclectic mix of topics.

Topics like writing a book proposal are most relevant to those seeking traditional publication. (Those seeking to self-publish would do themselves a favour by knowing this information). Other topics seem more focused on the self-published author.

Antonio L Crawford comments that most writing conferences fail to offer current training about modern marketing techniques or distribution channels.

(I will say the Romance Writers of New Zealand conference is ahead of the curve in this! But there is another conference where I’ve never even seen the value in buying the session recordings, because so much of it seems to be focused on outdated publishing ideas.)

This is a short book, and isn’t going to give you all the answers about marketing your books.

But it will give you some ideas and inspiration, whether this is the first book you’ve read on marketing or the fiftieth. (I think my number is towards the higher end of that range.) No matter. I’m sure you’ll learn something—I did.

And yes, you will be challenged to think.

Thanks to Antonio L Crawford for providing a free ebook for review. You can read the introduction to Christian Authors Unite below: