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Best of the Blogs 22 July 2017

Best of the Blogs: 22 July 2017

Writing

#AuthorToolBoxBlogHop

This week was the monthly Author ToolBox Blog Hop hosted by Raimey Gallant. Over twenty writers shared their tips on writing, editing, publishing, and marketing. Erika Timar has helpfully compiled a listing of all the posts—and there are some good ones. I’ve included a couple of my favourites in this post.

LM Durand presents 35 ideas for marketing your book on Instagram.
Kristina Stanley shows how to open a scene.
ML Keller shows us when and how to transform telling into showing.

Song Lyrics

I’ve seen a lot of blog posts about whether authors can use song lyrics in their books (short answer: only if the song’s writer has been dead for over seventy years).

In Should I Use Song Lyrics in My Writing?, published at The Steve Laube Agency blog, Christian literary agent Tamela Hancock Murray suggests we’re asking the wrong question. We shouldn’t be asking “can we?”. Instead, ask “should we?”

Marketing

Marketing Must-Haves

Chris Syme shares a short post introducing her three marketing must-haves for newbie authors. At the risk of stealing her thunder, I’ll tell you what they are:

1. An author website with a URL that matches their author name (e.g. www.iolagoulton.com).
2. An email list.
3. A Facebook business page. No, your personal profile isn’t good enough (click here to find out the difference).

Chris goes into more detail about each of these in her marketing books, all of which I recommend:

SMART Social Media for Authors

Sell More Books with Less Social Media 

Sell More Books with Less Marketing

 

Marketing Plan

Everyone tells us we need a marketing plan. There are even some internet templates to help you write one. Unfortunately, most are so long it looks like writing the book would be quicker.

In this short post, Joel Friedlander takes us through the five essential questions that need to be answered in a book marketing plan (actually, substitute “customers” for “readers”, and it will probably work in other industries).

Missing Lettr

Over the last two weeks, I’ve written posts explaining how I use the paid versions of Buffer and Social Jukebox to manage my social media sharing. There are other tools, such as Hootsuite and CoPromote.

Missing Lettr is another tool. It allows users to promote blog content over the next year. The free version allows users to share one campaign (i.e. blog post) a week, from one website to one social media profile.

Smart Bitches Trashy Books are sharing a limited-time promotion on Missing Lettr’s paid plans—6 months for the price of 1. The cheapest paid plan (Personal) is usually $15/month, and allows users to schedule four campaigns a week from up to two websites, to four social media profiles.

It’s a good deal, and I might be tempted if I wasn’t already using the Power Scheduler and Buffer’s Awesome plan ($10/month) to achieve the same result. Let me know if you sign up for Missing Lettr—I’d love to know how you find it.

That’s all for this week! Which post did you think was the most interesting?

Best Book Marketing Websites

#AuthorToolBoxBloghop: 9 Best Book Marketing Websites

This post is part of the #AuthorToolBoxBlogHop, the brainchild of  Raimey Gallant. There are over thirty authors participating in the blog hop this month, each sharing on a topic related to writing, publishing or marketing. There are three great ways to follow the blog hop:

  1. Check out the list of participating websites on the main blog hop page
  2. Follow the #AuthorToolBoxBlogHop hashtag on Twitter and other social media sites
  3. Visit the #AuthorToolBoxBlogHop board on Pinterest

So … on to my 9 favourite book marketing websites.

I’m not yet published. Well, not in a book sense. I’ve got thousands of words published online in the form of hundreds of book reviews and blog posts–my book review blog will hit 1,000 posts in a couple of months, and at least 80% of those posts are reviews.

Even though I’m not yet published, I’ve been studying the art and science of writing, editing, publishing, and marketing for several years. If there’s one thing I’ve learned on the road to publication, it’s this:

Marketing starts a long time before you publish.

Which means everyone who wants to publish should have at least a passing awareness of current marketing trends. And there is a lot of marketing advice out there—some excellent, some good, and some downright misleading.

(I think the worst was the one which advised readers to add everyone they knew to their “opt-in email list”. Had she heard of the CAN-SPAM Act? Did she understand the meaning of the words, “opt in”? I can only assume not.)

Anyway, today I’m sharing the nine websites I find most useful when it comes to identifying book marketing trends.

1. BookBub

BookBub is the gorilla in the room of book marketing. They charge authors hundreds of dollars to advertise in one of their genre-specific daily emails, and turn down more potential advertisers than they accept. I’ve only heard of one author who didn’t make her money back on a BookBub ad (the book was middle grade fiction, so it doesn’t altogether surprise me. My kids are on their devices 24/7, but still prefer paper books).

But the power of BookBub’s featured advertisements isn’t why they are on my list. BookBub analyses their sales and other data to provide detailed articles on what sells, and what doesn’t. And that’s worth reading.

Chris Syme

Chris Syme is the owner of Smart Marketing for Authors, and the author of Sell More Books With Less Social Media, and the soon-to-be-published Sell More Books With Less Marketing. She also co-hosts a book marketing podcast with her daughter, bestselling romance author Becca Syme.

Reading Sell More Books with Less Social Media was a lightbulb moment for me, one of those times when someone says something that seems obvious, yet I’d never seen it before:

Not all authors are at the same level when it comes to writing and publishing, and our marketing needs to take that into account.

Dan Blank

Dan Blank is the owner of WeGrow Media, who help authors connect with readers. He has recently published Be The Gateway, where he shows authors how to research and understand their target audience, then work out how best to connect with those people. It’s about playing the long game in an industry where many people are looking for quick wins.
Be the Gateway
I like Dan’s philosophy of marketing—it’s similar to Tim Grahl, and is one I can embrace as someone who hates asking for the sale (something I’m working on). I enjoy reading his blog posts and newsletters—like his recent post reinforcing the importance of word-of-mouth marketing.

David Gaughran

David Gaughran is the author of Let’s Get Digital (why authors should consider digital self-publishing), and Let’s Get Visible. He was the first author to show me the importance of understanding and using Amazon algorithms to drive sales. The books are a few years old (and I read them both as new releases), so the information may have dated a little.

The other reason I like and follow David is because of his personal war against the vanity publishing, and the valuable information he provides on their various schemes. You might not think so, but this is marketing as well: it’s part of Product, one of the four Ps of marketing strategy.

Joel Friedlander

Joel Friedlander is The Book Designer. He hosts the monthly Cover Design Awards, where he critiques author-submitted covers. He also hosts a monthly Carnival of the Indies, a round-up of what’s new in indie publishing (and writing, and marketing). He also attracts guest posts from some of the top names in digital publishing.

Rachel Thompson

Rachel Thompson of BadRedHeadMedia is the mind behind #MondayBlogs and the weekly #BookMarketingChat on Twitter.

She’s also the author of The 30-Day Book Marketing Challenge, which was the inspiration behind my own KickStart Your Author Platform challenge. Rachel doesn’t pull her punches, and brings twenty-plus years of pharmaceutical sales experience to her marketing advice.

Seth Godin

Seth Godin invented the idea of permission-based marketing, that we should work to grow a tribe of people who support us and our work. He posts a short blog post each day, and all are worth reading.

The Buffer Blog

I love Buffer. I loved their free version, and I love the Awesome plan even more. Buffer enables me to manage my social media sharing without going mad. Hootsuite has similar functionality, but I find the Buffer interface much more user friendly.

But that’s not the reason Buffer is on this list. They’re on my list because of their blog. They share millions of social media posts, and collect information on the performance of those posts. That enables them to write meaty blog posts that answer a lot of social media questions: when is the best time to post? How many times a day should you post? Do you need to use hashtags? Images? Which social media networks perform best?

Buffer knows, and Buffer tells us.

Tim Grahl

Tim is the owner of Outthink Group. He is the author of Your First 1,000 Copies (which preaches the importance of building an email list and using those connections to market your book), and The Book Launch Blueprint (which reinforces the importance of building an email list, and using those connections to launch your book).

He’s not about sell-sell-sell. He’s about building meaningful connections, about getting permission to contact people (through the email list), delivering relevant content, and outreaching from there.

It’s been several years since I read Your First 1,000 Copies. I’ve recently realised that while I’m doing Permission and Content reasonably well, I need to work on Outreach.

That’s my list of the best book marketing websites. What are yours?

 

Best of the Blogs: 25 March 2107

Best of the Blogs from Christian Editing ServicesBest of the blogs: the best posts I’ve read this week on writing, editing, publishing, and marketing.

Writing

Kristen Lamb is back again this week, asking: Do Some People Lack the Talent to be Authors?

Does writing take talent … or just a whole lot of practice and a willingness to learn? What do you think?

Marketing

Book Descriptions

Why is it so easy to write 80,000 words, yet so difficult to condense that down into a brief book description which sells? BookBub have eight hints to help write a book description which sells. Well, it sells books for BookBub. It might not sell on Amazon, which permits longer descriptions.

Cover Design

Joel Friedlander has published his monthly cover design awards. James Egan and Damonza solidify their reputations as the cover designers to save up for.

Possible trends to note included several covers with characters turned away from the reader or in silhouette, and one which used an italic font. There were also a few covers with yellow or orange. Joel warned against this a couple of years ago, but I’m now seeing a trend for thriller or suspense novels.

As usual, it’s worth looking through the full list (100 covers) to see what works, what doesn’t, and why.

Branding

Jenny Hansen shares a fabulous post on author branding at Writers in the Storm. Read Helpful Hacks to Build a Strong Online Brand.

Twitter

Andrew Pickering visits Social Media Examiner to share 7 top tips for using Twitter to Drive More Traffic to Your Blog. I’m only doing three of these. I’m sure I can add three more with only a few tweaks to my sharing routine. One might be a little more trouble—anyone want to guess which of the seven I’m least keen on?

Award Finalists!

The 2016 Grace Award finalists have been announced, and Kiwi Christian author Kara Isaac is a finalist in the Romance/Historical Romance category.

And Romance Writers of America have announced the finalists for the RITAs, the romance world equivalent of the Oscars … and Kara Isaac is a double finalist—First Novel, and Romance with Religious or Spiritual Elements. Congratulations, Kara!

Best of the Blogs: 25 February 2017

Best of the Blogs from Christian Editing ServicesBest of the blogs – the best posts of the week on writing, publishing and marketing your books.

Writing

Larry Brooks (the Story Engineering guy) has a great post this week. He’s examining the fiction trifecta: three qualities to evaluate about your story intention, and execution. Read The Triad of Storytelling.

And Kristen Lamb shares about the importance of hooking the reader (and not letting go). Kristen is going to be speaking at the Romance Writers of New Zealand conference in Rotorua in August, and I’m looking forward to hearing her.

Publishing

The jury remains divided on whether cover design or editing is the most important aspect of your book. While I have an obvious bias, I do acknowledge the importance of a great cover. The cover entices the potential buyer to check out those important first few pages. The writing and editing are important, but only after someone has picked up the book.

If you don’t read Joel Friedlander’s monthly Cover Design Awards post, you should. It will give you some great ideas about what to look for in a great cover (and therefore a great cover designer), but also what to avoid.

What always strikes me is the number of covers which get things half-right: a stellar illustration pulled down by indifferent font choices, an illegible book title, an illustration that fails because it’s too busy.

Joel also makes an important point on one of the non-fiction covers: the cover should be aimed at the intended buyers, not the author. Anyway, check out the January 2017 eBook Cover Design Awards.

Social Media

I’m not on Medium, but How to Use Medium from Nicole Bianchi makes me wonder if I should be. It doesn’t seem like a lot of additional effort—after all, I’d only be reposting content that has already appeared on my blog.

On the other hand, I also need to ask how Medium might fit into my overall marketing strategy. If it doesn’t fit, I shouldn’t use it (and then I don’t need to feel guilty about not using it).

In Sell More Books with Less Social Media, Chris Syme says we should spend a (small) portion of our marketing time researching new tools and adopting those which fit. Have you researched Medium? Do you use it? What do you find?

Marketing

I often see authors on social media asking about swag: those promotional gifts authors give away at book signings or conferences to entice potential readers. Bookmarks are the most common, but I’ve also had badges, pens, teabags (lovely!), chocolate (even better!) and a cloth for cleaning my glasses (which I use most days).

I’ve never seen book charms, although it’s a great idea. I love books and I enjoy crafting. But I’m not sure I have the patience author Deborah Crooke (who also writes as Claire Delacroix) demonstrates in this blog post, Making Book Charms. You know you’re doing something right when your fans offer to pay for your promotional gifts.

One More Thing …

The beginning of March is creeping nearer, as is the start of my March Marketing Challenge: Kick Start Your Author Platform. If you don’t have an author website (or if it’s been neglected of late), this is your opportunity to get it into gear. Click here before 1 March to sign up.

See you next week!