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Best of the Blogs 9 September 2017

Best of the Blogs | 9 September 2017

Best of the Blogs: the best posts of the week on writing, editing, publishing, and marketing.

Writing

Point of View

One of my personal bugbears when reading (and editing) is novels which headhop. In this excellent post, Most Common Writing Mistakes: Head-Hopping POV KM Weiland explains why headhopping is a bad idea … and how it’s often a symptom of a bigger problem:

it’s also a sign the entire narrative—all the way down to the structural foundation of the plot—lacks focus.

Publishing

Kristine Kathryn Rusch discusses Rip Van Winkle Syndrome among writers—a summary of how the business of publishing has changed in the last decade. Anyone who hasn’t kept up might feel like Rip Van Winkle did after waking from his twenty-year sleep.

Marketing

Cover Design

Emilie Hendryx visits Novel Rocket to share 3 Ways Your Cover Sells Your Novel. I have to agree: people do judge books by their cover. There is a new release I keep seeing promoted on blogs and social media. I know from the title and blurb it’s supposed to be historical fiction with a romantic element. Maybe I’m the only one, but the cover image reminds me of Cruella de Vil … not my idea of a romantic heroine. No, I’m not going to share the name or author.

Amazon Ads

David Gaughran shares 9 Ways to Improve AMS – Amazon Ads for Authors. It’s a combination of instruction on how to use Amazon ads, and how Amazon could make their advertising more user-friendly i.e. encourage advertisers to spend more money by providing clearer information on how to get a positive ROI.

I don’t have any books for sale on Amazon, so my experience of Amazon ads is solely as a potential Kindle book buyer. Almost all the books I check out are Christian fiction, so I’d expect the advertised books to be Christian fiction—or at the most edgy, fiction written by Christian authors for the general market. But that’s not the case, and I guess we can thank EL James and Christian Grey for that. I wonder if these authors realise they are wasting their time and money?

Sharing to Social Media

Buffer have an excellent post on What to Post to Each Social Media Platform (Facebook, Google+, Instagram, LinkedIn, Pinterest, and Twitter). You can post to five of these six using a free Buffer account, or to all six using a basic paid Awesome account (my choice). Anyway, check out the post. Or click here to find out more about how I use Buffer.

Website Maintenance

If you have a WordPress website (and you should), you need to keep it maintained (voice of experience here). Shannon Mattern explains how in How to Maintain Your Website.

If you want to set up your own WordPress website and don’t know where to start, I recommend Shannon’s free Five Day Website Challenge. It’s how I developed this site, and www.iolagoulton.com. Click here to find out more.

What’s the best blog post you’ve read this week?

Best of the Blogs: 4 March 2017

Best of the blogs – the best posts of the week on writing, editing, publishing and marketing your books. And a little inspiration to encourage you.

Best of the Blogs 4 March 2017

Writing

Jami Gold talks about the importance of writing that immerses us in the story—or, more often, what takes us out of the story. She’s right. As usual. (I’m not a fan of the genres she writes, but I love her writing advice.)

Larry Brooks at StoryFix shares some depressingly good advice about The Bermuda Triangle of Storytelling (depressingly good because it’s easy to read, yet difficult to implement).

Beth Vogt visits Novel Rocket to share Donald Maass’s Freeze Frame technique for writing strong fight scenes.

Can you use song lyrics in a novel? It’s a common question, and Helen Sedwick gives the answers in this post at BookWorks.

And for some fun, Kari Lynn Dell visits Writers in the Storm to share 5 Things Rodeo Taught me About Writing.

Editing

Do agents edit? Should agents edit? Rachelle Gardner shares to what level she edits books for clients, and why in How Much Should Agents Edit?

Publishing

Chandler Bolt at Self-Publishing School has a great post on choosing the Perfect Book Title.

And Judith Briles visits The Book Designer to warn us to Beware of Sharks in Publishers Clothing in light of the recent demise of Tate Publishing (of course, if you’d downloaded my free guide to Christian publishers, you’d already know how to tell a shark from a minnow. If you haven’t downloaded it … sign up to my email list in the box on the right).

Marketing

This is a step or three ahead of me for now, but those of you with two or more books published might be interested in this article. In it, Alexandra Amor visits The Creative Penn to talk about using Amazon advertisements (and Facebook tracking pixels) to drive newsletter signups.

Encouragement

And finally, some words of encouragement from DeAnna Julie Dodson (aka Juliana Deering) at Inkwell Inspirations: we are Chosen. And equipped to serve.

That’s all for now. Have a great week!

Best of the Blogs 21 October 2016

The best posts I’ve read in the week to 21 October 2016 … on writing, editing, marketing, and an update on the Amazon book review situation.

Writing

I’ve got two posts this week looking at different aspects of point of view. Both posts give lots of great advice on how to use deep POV to improve your “showing”.

First, Carol J Post visits Novel Rocket to give four tips to Elicit Greater Emotion Through Deep POV. Great post, although I have to say I don’t like Novel Rocket’s new web design. Scrolling down makes it look like those background pages are turning, and make it difficult to read the actual post (or am I the only person with this problem?).

And next is a great post from Janice Hardy at Romance University on how your use of narrative distance (aka use of Deep POV) affects your ability to show rather than tell. If you only read one post this week, this should be it.

Editing

Self-proclaimed Kindlepreneur Dave Chasson gives his advice on Selecting the Best Book Editor. He does an excellent job of briefly summarising the four main levels of book editing (in my experience, most novels need all four. Yes, this is four separate edits, although not all need to be from paid editors). I also agree with his “what to look for” list.

What I didn’t agree with was his idea of an editing test—not because I don’t want to take a test, but because I often find authors can’t accurately gauge the level of editing they need, and tests like this won’t tell them. His test is a 1,000-word article. Not a 90,000-word novel. It completely misses the many intricacies of fiction, which include:

  • Point of view
  • Plot and structure
  • Scene structure
  • Showing, not telling

If a fiction author picks their editor based on a test like this, I have no doubt they’ll come away with a polished manuscript that has all the essentials of grammar, punctuation and spelling right (although he’s still wrong on one point: CMOS 7.58 clearly says “either italicized or enclosed in quotation marks”, with “or” being the operative word.. Italicizing “and” enclosing in quotation marks is unnecessary emphasis).

But a polished manuscript could still be a rambling unstructured mess of headhopping and telling that doesn’t obey any of the current “rules” of fiction.

Instead, I prefer Dave’s other suggestion of getting sample edits from potential editors. Comparing different sample edits will confirm what level of work needs to be done, and help you decide who is the best editor for your book.

Yes, I offer a free sample edit of up to 1,000 words. A sample edit means we both know the level of work the novel needs, and how much I’m going to charge for that.

Marketing

Misty M Beller visits Seekerville to share her 9 Steps to Market a New Book Release. Oh, she makes it sound easy!

Book Reviewing

As you’ll remember from my post on 7 October, Amazon have recently revised their Reviewing Guidelines, and the changes have been causing consternation around authors on the interwebz (mostly from people who didn’t read the full Amazon article, which explained authors and publishers can still provide reviewers with Advance Reader Copies).

Anyway, Anne Allen has written a comprehensive post on the “new” rules. As you will see from the comments, I don’t agree with all her findings, but it’s still an excellent reference. And do read the comments!

Fun

And finally, a little fun. Aren’t you glad publishing is easier these days?