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Four Types of Authors Who Shouldn’t Read Reviews

Four Types of Authors Who Shouldn’t Read Reviews

Should authors read reviews?

That was the question Jordan Dane posed at The Kill Zone blog last week. I also saw the same question addressed in an author Facebook group I’m a member of, and (indirectly) on Seth Godin’s blog.

Three times in three days. That must be significant …

I’m not yet a published author, so haven’t yet had to face this decision for myself. But I do have a lot of experience from the other side of the question: as a reviewer. I’ve reviewed around 900 books on Goodreads, and most of those reviews have also appeared on other sites: Amazon, my blog, and other retail sites.

My reviewing experience leads me to believe that not all authors should read reviews of their books. Here are some authors who shouldn’t read reviews of their books.

Authors Who Forget Reviews are For Readers

Reviewers don’t always agree (you can see that by reading the reviews to any great work of fiction). But one thing we do agree on is that reviews are for readers. Not for authors.

As reviewers see it, the purpose of an online book review is to share information which might persuade a like-minded reader to read the book … or not. And either is a valid conclusion. It takes several hours to read an average novel, and a good review takes a while to write, and to post. Especially if you cross-post across several sites, as I do.

Reviewers aren’t doing this to please authors. Reviewers do not exist to promote your book for free (although some do). If they are, it’s skirting close to Amazon’s definition of a “promotional review”, which is then at risk of being deleted.
No, reviewers review for themselves, and for like-minded readers. They do it for fun, for free.

Authors Who Focus on the Wrong Things

As Seth Godin points out, if there 100 glowing five-star reviews and one stinking one-star review (or even a well written three-star review), we focus on the negative. We ignore the positive, even when it’s overwhelming. It’s human nature.

Yes, some reviews are unfair. Some reviews are written by people with issues. Some people should be banned from the internet because they seem unable to communicate online in a mature and adult manner. In an ideal world, everyone would love everything we write and our reviews would be all fluffy unicorns and rainbows.

But life isn’t fair. Everyone has issues. And the world would be a better place if some people were prevented from ever sharing their opinions again (including most politicians, celebrities, and especially reality TV stars). No writer can appeal to everyone. Not even JK Rowling.

The critical reviewers probably aren’t your target reader. So we need to ignore the naysayers and focus on the positive reviews. If we can’t do that, we shouldn’t read reviews.

Authors Who Are Seeking Validation

If we’re reading book reviews to validate ourselves—as a person, or as a writer … just don’t. My worth as a human being is entirely separate from some random reader/reviewer’s opinion of my book (or my blog post). So is yours.

Just because someone doesn’t like your book doesn’t mean they don’t like you. And vice versa. Some of my closest writer friends write fantasy—a genre I have a lot of trouble enjoying. That doesn’t mean I don’t like them as people. It doesn’t mean they aren’t good writers. It just means I don’t enjoy the genre they write.

Authors Who Respond to Reviews

This is one of the first rules of being an author: don’t respond to reviews. Don’t respond to positive reviews—it can look needy and stalkerish (as if you’ve got nothing better to do than read and comment on reviews). And don’t respond to critical reviews—that never ends well for the author.

This should seem obvious. Yet just this week I was checking the Amazon reviews of a book I was considering buying and I saw the author had commented on the top-ranked review. The review basically said the self-help book contained no new information on productivity for writers, and that the author’s suggestion writers give up coffee and chocolate was unrealistic.

I thought this was a helpful review—there is no way I’m giving up coffee or chocolate on anything less than do-it-or-die orders from a doctor. So there is no point in me even considering a book with this recommendation. It’s not helpful.

The author didn’t agree. She copied and pasted a five-star review that said the book had helped the reviewer.

I’d already decided not to buy the book (see above points about coffee and chocolate), but now I’m hesitant to buy or review any of her books. I don’t want an honest review to come back and haunt me if she takes issue with my view should it differ from hers. (As it does. I don’t believe authors should respond to critical reviews. She obviously has no issue with the idea).

So Should Authors Read Reviews?

If you can read reviews of your book without becoming one of “those” authors, then yes. Otherwise, it might be best to ignore reviews, or get someone to vet them for you.

What do you think? Should authors read reviews of their books?

This post is part of the June 2017 #AuthorToolboxBlogHop, a monthly blog hop for authors who want to learn more about being authors. Posts are related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, and reviews of author-related products. The hop the brainchild of Raimey Gallant. To find this month’s posts:

 

Best Book Marketing Websites

#AuthorToolBoxBloghop: 9 Best Book Marketing Websites

This post is part of the #AuthorToolBoxBlogHop, the brainchild of  Raimey Gallant. There are over thirty authors participating in the blog hop this month, each sharing on a topic related to writing, publishing or marketing. There are three great ways to follow the blog hop:

  1. Check out the list of participating websites on the main blog hop page
  2. Follow the #AuthorToolBoxBlogHop hashtag on Twitter and other social media sites
  3. Visit the #AuthorToolBoxBlogHop board on Pinterest

So … on to my 9 favourite book marketing websites.

I’m not yet published. Well, not in a book sense. I’ve got thousands of words published online in the form of hundreds of book reviews and blog posts–my book review blog will hit 1,000 posts in a couple of months, and at least 80% of those posts are reviews.

Even though I’m not yet published, I’ve been studying the art and science of writing, editing, publishing, and marketing for several years. If there’s one thing I’ve learned on the road to publication, it’s this:

Marketing starts a long time before you publish.

Which means everyone who wants to publish should have at least a passing awareness of current marketing trends. And there is a lot of marketing advice out there—some excellent, some good, and some downright misleading.

(I think the worst was the one which advised readers to add everyone they knew to their “opt-in email list”. Had she heard of the CAN-SPAM Act? Did she understand the meaning of the words, “opt in”? I can only assume not.)

Anyway, today I’m sharing the nine websites I find most useful when it comes to identifying book marketing trends.

1. BookBub

BookBub is the gorilla in the room of book marketing. They charge authors hundreds of dollars to advertise in one of their genre-specific daily emails, and turn down more potential advertisers than they accept. I’ve only heard of one author who didn’t make her money back on a BookBub ad (the book was middle grade fiction, so it doesn’t altogether surprise me. My kids are on their devices 24/7, but still prefer paper books).

But the power of BookBub’s featured advertisements isn’t why they are on my list. BookBub analyses their sales and other data to provide detailed articles on what sells, and what doesn’t. And that’s worth reading.

Chris Syme

Chris Syme is the owner of Smart Marketing for Authors, and the author of Sell More Books With Less Social Media, and the soon-to-be-published Sell More Books With Less Marketing. She also co-hosts a book marketing podcast with her daughter, bestselling romance author Becca Syme.

Reading Sell More Books with Less Social Media was a lightbulb moment for me, one of those times when someone says something that seems obvious, yet I’d never seen it before:

Not all authors are at the same level when it comes to writing and publishing, and our marketing needs to take that into account.

Dan Blank

Dan Blank is the owner of WeGrow Media, who help authors connect with readers. He has recently published Be The Gateway, where he shows authors how to research and understand their target audience, then work out how best to connect with those people. It’s about playing the long game in an industry where many people are looking for quick wins.
Be the Gateway
I like Dan’s philosophy of marketing—it’s similar to Tim Grahl, and is one I can embrace as someone who hates asking for the sale (something I’m working on). I enjoy reading his blog posts and newsletters—like his recent post reinforcing the importance of word-of-mouth marketing.

David Gaughran

David Gaughran is the author of Let’s Get Digital (why authors should consider digital self-publishing), and Let’s Get Visible. He was the first author to show me the importance of understanding and using Amazon algorithms to drive sales. The books are a few years old (and I read them both as new releases), so the information may have dated a little.

The other reason I like and follow David is because of his personal war against the vanity publishing, and the valuable information he provides on their various schemes. You might not think so, but this is marketing as well: it’s part of Product, one of the four Ps of marketing strategy.

Joel Friedlander

Joel Friedlander is The Book Designer. He hosts the monthly Cover Design Awards, where he critiques author-submitted covers. He also hosts a monthly Carnival of the Indies, a round-up of what’s new in indie publishing (and writing, and marketing). He also attracts guest posts from some of the top names in digital publishing.

Rachel Thompson

Rachel Thompson of BadRedHeadMedia is the mind behind #MondayBlogs and the weekly #BookMarketingChat on Twitter.

She’s also the author of The 30-Day Book Marketing Challenge, which was the inspiration behind my own KickStart Your Author Platform challenge. Rachel doesn’t pull her punches, and brings twenty-plus years of pharmaceutical sales experience to her marketing advice.

Seth Godin

Seth Godin invented the idea of permission-based marketing, that we should work to grow a tribe of people who support us and our work. He posts a short blog post each day, and all are worth reading.

The Buffer Blog

I love Buffer. I loved their free version, and I love the Awesome plan even more. Buffer enables me to manage my social media sharing without going mad. Hootsuite has similar functionality, but I find the Buffer interface much more user friendly.

But that’s not the reason Buffer is on this list. They’re on my list because of their blog. They share millions of social media posts, and collect information on the performance of those posts. That enables them to write meaty blog posts that answer a lot of social media questions: when is the best time to post? How many times a day should you post? Do you need to use hashtags? Images? Which social media networks perform best?

Buffer knows, and Buffer tells us.

Tim Grahl

Tim is the owner of Outthink Group. He is the author of Your First 1,000 Copies (which preaches the importance of building an email list and using those connections to market your book), and The Book Launch Blueprint (which reinforces the importance of building an email list, and using those connections to launch your book).

He’s not about sell-sell-sell. He’s about building meaningful connections, about getting permission to contact people (through the email list), delivering relevant content, and outreaching from there.

It’s been several years since I read Your First 1,000 Copies. I’ve recently realised that while I’m doing Permission and Content reasonably well, I need to work on Outreach.

That’s my list of the best book marketing websites. What are yours?