Best of the Blogs: the best posts I’ve read this week on writing, publishing, and marketing. Lots of marketing!
Tim Grahl has published a length post on the pros and cons of traditional publishing vs. self-publishing. It’s comprehensive, but there is one thing missing: vanity publishing aka co-operative publishing, partnership publishing, subsidy publishing and even traditional publishing.
I recently met an author who was talking about her published book. She said the publisher was a traditional publisher … but later said she’d paid the publisher $10,000. Sorry, but that’s not traditional publishing. It’s all the cons of traditional publishing with none of the pros. And all the cons of self-publishing with none of the pros.
Amazon Also Boughts
Two linked posts from David Gaughran, author of Let’s Get Digital and Let’s Get Visible (if you’re self-published or planning to self-publish, you should read both—you can buy them from Amazon using the above links, and they’re currently showing as $2.49 each for me. There are also audio versions available, if you prefer to listen).
Please Don’t Buy My Book explains the mysteries of the Amazon Also Boughts, and why it might not be a good idea to ask your friends and family to buy your book.
The second post, Who’s Pointing at You?, goes into more detail about Also Boughts and introduces a clever tool called Yasiv (www.yasiv.com) which shows which books on Amazon are pointing towards your book.
His point is that having a famous book show up in your Also Boughts is nice, but doesn’t do anything for your sales. The important thing for sales of your book is for your book to show up in the Also Boughts of a book with high visibility.
Gaughran also promises a future post on finding your Ideal Reader and using that information to hack Amazon advertising. I’ll be watching out for it …
An in-depth post from Penny Sansevieri at Author Marketing Experts on how to research the best keywords for your book … which might mean thinking outside the box (excuse the cliché).
Craft or Platform?
It’s one of the conundrums of writing. Which is more important—craft or platform? Dan Blank of WeGrowMedia attempts to answer the question: craft comes first.
But nor can we ignore platform. If we want to publish (whether traditionally or self-published) and be read, we need to identify our target audience or ideal reader. Dan gives some useful questions to answer, saying if we can’t answer them, we have work to do:
1. “Someone who would love my book (or creative work) already loves theses three books: ____, ____, and ____.”
2. “My ideal reader loves this person: ______ and reads everything they write, would see them speak in a heartbeat, and really respects their opinion.”
3. “Where to find my ideal reader? This conference or event: ________, and this online blog/community: ___________.”
4. “What resonates with my ideal reader? What gets them to stop and take notice? This: ________.”
5. “What repels my reader? What gets them fired up? This: _________.”
The internet is full of posts announcing the end of bookstores or paperback books or ebooks or … the list goes on.
This post questions the doom-mongers: Christian Fiction: Heading Towards Extinction? Or Adapting to a New Market?
Even better, it suggests how readers can help ensure Christian fiction doesn’t become extinct.
What do you think? Is Christian fiction dying? Or is it reinventing itself to be more relevant to modern reader?