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Blogging for God’s Glory in a Clickbait World by Benjamin Vrbicek and John Beeson

Book Review | Blogging for God’s Glory by Benjamin Vrbicek and John Beeson

As the title suggests, this is a book about blogging as a Christian in a world that seems to rate sensationalism over truth and quantity over quality. The two authors provide a compelling case for more purposeful blogging from Christians. Neither is a megablogger. Instead, they are both average people, like you and me.

They are not promising instant fame and fortune if you follow their method.

Instead, they say almost the opposite:

Blogging for God's glory means first, to have our motivations aligned with God's, and second, to pursue excellence in the craft, including theological precision, beautiful prose, visual appeal, and the edification of readers.

In other words, if you’re blogging (or considering blogging) to earn easy money, you’re misguided because that’s not how it works for most people. And if you’re blogging for the wrong reasons (especially money or platform), then it will become too easy to give up when you don’t immediately succeed. (And you won’t immediately succeed.)

Rather, the authors encourage us to believe in our calling to blog, and to continue serving God by delivering quality content.

The book also asks bloggers to consider who we are writing for, serving God and our readers (not ourselves), and the all-important issue of promotion: is it godly to promote ourselves by promoting our blog? This was definitely one of the stronger sections:

If you want to write to serve others, you need to network for the service of your blog. You need to network for the service of God.

They then move on to addressing some of the practicalities of blogging: what to blog about (and what not to blog about), what platform to use, and how much it will cost in terms of time and money.

My one issue was that book seemed to end abruptly, at the 67% mark on my Kindle. The book then included three lengthy appendicies. The first was a series of quotes from Christian bloggers answering the question, “Is blogging dead?”. The second was a glossary of terms bloggers should know, and the third was a range of other quotes from bloggers. These appear in the text of the print edition but for some reason they couldn’t format the quotes as pull quotes in the general text of the Kindle edition, so they appeared at the end. There was also an extensive references section.

This was all valuable and useful information, but it did affect the pacing of the book.

By the halfway point, the authors had covered a huge amount of information. I wondered what the rest of the book would include, as it felt like it was slowing down. Then it picked up pace again, before an abrupt conclusion and the long appendicies. Reversing the final two chapters may have improved the overall pace and offered a more satisfying conclusion.

Having said all that, the book’s benefits definitely outweigh the weaknesses. Vibrcek and Beeson have clearly outlined many of my own beliefs about blogging as a Christian, and provided a solid biblical backing for those beliefs.

I definitely recommend this book for Christians who blog, or who are considering blogging. It will help you decide why you’re blogging, and will challenge you to blog (and promote) with the right motives.

Thanks to the authors for providing a free ebook for review.

About Blogging for God’s Glory in a Clickbait World

7 Reasons God Hates Listicles

See what we did there? We piqued your interest, confused you, and maybe even made you mad. Mad is good; anger provokes a response. Maybe you will tweet your rage. Perhaps you will decry our buffoonery: “The ‘seven-reasons-why’ structure is a list-article,” you’ll tell your followers. And just like that, we won the scramble for clicks and attention. But did we steward your attention in a way that honors God?

Bloggers publish millions of posts each day, many written by faithful Christians who want to honor God with their words but struggle to know how. Blogging for God’s Glory in a Clickbait World guides Christians through the basics of setting up a blog—everything from affiliates and algorithms to widgets and WordPress—but also how to be a godly landlord of your internet real estate.

If you are a Christian blogger, you likely oscillate between burnout and apathy, with thoughts like “I must post NOW!” and “Who even gives a rip?” If you’re at this point, you’ve likely lost the plot. But you can get back on script. Authors Benjamin Vrbicek and John Beeson explore where the spiritual stamina will come from to serve a small readership faithfully and how to steward attention in a way that honors God in a world that celebrates chasing profit and pageviews.

Find Benjamin Vrbicek online at:

Fan and Flame

Find John Beeson online at:

The Bee Hive

Find Blogging for God’s Glory in a Clickbait World online at:

Amazon

Cover image: The Balance Point by Jordan Ring

Book Review | The Balance Point by Jordan Ring

Jordan Ring is one of a new breed of entrepreneurs, a “digital nomad” who has achieved what many people dream of—a work-life balance that means he and his wife earn enough from their online activities to support themselves and their dream lifestyle (at least for now. They don’t have children yet, and children do have a habit of changing priorities).

One of the myths of entrepreneurship, a myth fostered by business titles such as “The Four-Hour Work Week” is that entrepreneurs don’t work a lot. Ring points out the opposite is true: entrepreneurs just as likely to overwork, or to find it difficult to balance their work and non-work lives.

This book is Ring’s analysis of eleven areas where our lives can get out of balance:

  1. Preparation vs. Action
  2. Work vs. Play
  3. Yes vs. No
  4. Purpose vs. Passion
  5. Reactive vs. Proactive
  6. Intention vs. Perception
  7. Consumption vs. Production
  8. Instant win vs. Delayed Gratification
  9. Hustle vs. Health
  10. 80 vs. 20
  11. Potential vs. Contentment

Sure, a lot of his tips aren’t original. I’ve seen tips like these before:

Make a consistent time to plan each week, each month, and each year.

(You could also add “each decade”, given we’re at the beginning of 2020.)

Set aside time every day for the most important tasks for your business.

And just because these quotes aren’t original doesn’t make them any less true:

Filing to plan is planning to fail (Alan Lakein)

But there are also some useful productivity tips like clustering tasks, or setting up filters in Gmail so you’re not distracted by junk email.

If you love the work you do, you won’t work a day in your life. (John C Maxwell)

Ring then encourages readers to determine which two or three areas they’re strong on, and which two or three areas are their biggest problem, and take action on those areas. Of course, that’s the challenge with any business book, especially those discussing productivity.

Will we take action?

In this case, I think so. Ring hasn’t left us with a prescriptive list of unattainable goals. Instead, he encourages readers to recognize their biggest struggles, and start with whatever works best. I think that’s achievable.

Thanks to the author for providing a free ebook for review.

Not a Book Review. Just a Warning Against #BadWritingAdvice

Not a Book Review. Just a Warning Against #BadWritingAdvice

As a rule, I don’t think it’s appropriate to review a book based on only reading the Kindle sample.

But I recently found a book that was bad enough that unwary writers need to be warned against it … and I could tell just from the sample. The introduction promises a book in four parts, three of which are #BadWritingAdvice (and I couldn’t judge the fourth).

No, I’m not going to name the book. But I will tell you why it deserves this post.

First, the author offers hundreds of dialogue tags that can be used instead of “said”.

Top tip: use “said”.

Anything other than “said” is telling. If you want to add variety, don’t use a dialogue tag. Use an action beat, body language, or internal monologue. As Browne and King say:

When you’re writing speaker attributions the right verb is nearly always said. Verbs other than said tend to draw attention away from the dialogue.

Then the author offers hundreds (perhaps thousands) of adverbs to use with dialogue.

Apparently, adverbs add spice. That may be true, but spices have to be used carefully and in the right place to be effective: don’t use chilli where the recipe calls for paprika.

Top tip: don’t use adverbs to add spice to your dialogue tags.

Stephen King may or may not be correct, but I think he best expresses the common view:

The road to hell is paved with adverbs.

Next, the author moves onto how to explain feelings, emotions, and internal dialogue.

“Explain” is a synonym for “tell”, and all modern fiction authors know they are supposed to show, not tell. And modern fiction authors also know (or should know) that we do not use tags with internal dialogue.

Actually, there is no such thing as internal dialogue unless your character is telepathic or has a mental illness that means they hear voices (think Gollum and Smeagol). The correct phrase is internal monologue, because there is only one person in an internal conversation.

Top tip: if your dialogue is ambiguous, write better dialogue.

Browne and King have a view on this as well:

If you tell your readers she is astonished when her dialogue doesn’t show astonishment, then you’ve created an uncomfortable tension between your dialogue and your explanation … your readers will be aware, if only subconsciously, that something is wrong

Finally, the author moves onto body language and movement.

She didn’t give enough information in the sample to tell whether this information would be useful (i.e. accurate), or whether it’s as ill-advised as the previous three sections. If past performance predicts future behaviour, then I suspect this section is also #BadWritingAdvice.

If you happen to stumble across this book (or a book like it), please don’t buy it or read it or recommend it to your writing friends. Instead, read (or reread) Self-Editing for Fiction Writers by Renni Browne and Dave King, or any one of a number of other writing and editing guides.

They will all tell you to use said, avoid adverbs, and show, don’t tell.

(If you want my book recommendations, click here and check out my Amazon shop.)

Cover Image - Write Better by Andrew T Le Peau

Book Review | Write Better by Andrew T Le Peau

I’ve recently returned form the 2019 Omega Writers Conference in Sydney, Australia. Our keynote speaker was US literary agent Steve Laube, who inspired and challenged us all to pursue excellence in our writing.

He also talked about reading. Specifically, he pointed out that we shouldn’t restrict ourselves to reading (or watching) things we agree with. We should also read articles and books we don’t agree with, because they can expand our thinking by showing us alternative points of view.

Write Better had some ideas I disliked or disagreed with.

Le Peau even appeared to contradict himself on a couple of points. But it’s definitely a book worth reading, because the good far outweighs the less good.

Write Better: A Lifelong Editor on Craft, Art, and Spirituality by Andrew T Le Peau is filled with useful advice for Christian writers. #ChristianWriter #BookReview Click To Tweet

I found three main faults with the book. First, Le Peau points out the importance of a great introduction as a way of engaging the reader, but I found his introduction somewhat boring. Second, he discloses that parts of this book have been taken from his blog, then goes on to caution the reader against sharing too much of their book online. Hmm.

Finally, I think the structure of the book doesn’t entirely work—he talks about the craft of writing, the art of writing, the spirituality of writing, then has five not-quite-related appendicies. Parts of the book read more like a collection of related blog posts rather than a planned book. The content is great. It’s just that it doesn’t always hang together as an overall whole.

But don’t let that analysis leave you thinking this book is an automatic pass. There is a lot of good information in Write Better, and it certainly got me thinking. And that’s the point.

We need to think, and being faced with ideas we disagree with forces us to think in a way reading the agreeable books doesn’t.

Let’s start with my least favourite thought-provoking idea:

If we want to keep our thinking sharp, we need to exercise. Yes, I know. Exercise is anathema to many writers. But Karen Posta, president of the American Academy of Clinical Neuropsychology says vigorous physical exercise is the only activity known to trigger the birth of new neurons. To be in top shape mentally, we have to be in shape physically.

Yes, it makes sense. It doesn’t mean I have to like it.

Many of Le Peau’s ideas are relevant to speakers (e.g. pastors), not just writers.

For example, he says:

While opening with a strong, compelling story is always a good option, be sure the story is consistent with your main point as well as your target audience.

How many times have you heard a pastor start a sermon with a fun or funny story that ends up having nothing to do with the subject of his sermon? Or how many times have they started with a Bible reading that’s not related to their main theme? You might get there in the end, but it’s muddy because your reader (or listener) is expecting one thing, and you deliver another.

This leads to another vital question: who is your audience?

Write for (or preach to) a specific audience. Who do you want to reach, and why? In preaching, preach to the audience (congregation) you have, not the audience you’d like to have.

He makes another point that I definitely subscribe to: KISS. Keep it simple, stupid. He says:

We often think that sophisticated vocabulary makes us seem more impressive and intelligent [but] fancy vocabulary was not more persuasive than simple words even in scholarly writing.

I suspect this is because some people don’t understand the sophisticated vocabulary and can better be persuaded by simple words that are easier to understand because there is no room to debate alternate meanings.

Stephen King says any word you have to look up in a thesaurus is the wrong word. I’d go one step further and say any word you have to look up in a dictionary is the wrong word. Le Peau says:

If you only want to connect with other experts and specialists, fine. Go ahead and sound pretentious. Otherwise, KISS.

Le Peau is also in favour of KISS when it comes to our subject matter:

If you can’t explain the main concept of your piece in thirty seconds, you are probably in trouble.

Not least because if you can’t explain it in thirty seconds, your reader (or listener) will get confused over what is your main point.

Le Peau also covers how to make our message memorable using techniques like alliteration, analogy, metaphor, and even cliche. He reminds us to use subtle repetition to make our point stick (a technique often used to encourage us to believe lies), and to use stories:

Facts touch our minds. Stories touch our whole person—our emotions,our desires, what we remember from the past and what we hope for the future. Stories tell us who we were, who we are, and who we can be.

Yes, those points all came from the writing section, which I found the strongest. But Le Peau also makes some pertinent observations about author platform:

We don’t seek to build a platform for ourselves but for our message—so it can be heard.

On that basis, if we’re sharing the message God has given us, then building a platform is God-serving, not self-serving.

Do we believe we have something to say? Then building a platform is as proper as seeking to write.

Click To Tweet

Le Peau believes it best if authors have spent two to five years building a platform before sending in their first proposal. Sure, he’s talking as a career employee in a traditional Christian publishing house, but the same guidance surely holds true for self-published authors.

As an aside, Le Peau also makes an interesting point about preaching:

Preaching is not about [the preacher] or about well he does. It is about whether or not the Spirit shows up, and that’s the Spirit’s decision, not his. His job is to preach faithfully.

The same can be said for leading worship, taking communion, or any other church service.

Finally, Le Peau makes some interesting points in light of the fact that most of the world’s Christian publishing industry is centred in the USA:

Approximately 80 percent of the world’s population lies outside the West. Over half of all Christians now live outside the West.

So if we’re only writing for Western Christians (or, worse, Christians in the USA), then we’re missing most of the market. We’re certainly not fulfilling the Great Commission.

As you can see, there is a lot more good in Write Better than bad.

As such, it’s an excellent book for Christian nonfiction writers … which is most of us, as even fiction writers write nonfiction blog posts.

Thanks to IVP Press and NetGalley for providing a free ebook for review.

About Write Better

Writing is not easy. But it can get better.

In this primer on nonfiction writing, Andrew Le Peau offers insights he has learned as a published author and an editor for over forty years, training, guiding, and cheering on hundreds of writers. Here are skills that writers can master―from finding strong openings and closings, to focusing on an audience, to creating a clear structure, to crafting a persuasive message.

With wide-ranging examples from fiction and nonfiction, Le Peau also demystifies aspects of art in writing such as creativity, tone, and metaphor. He considers strategies that can move writers toward fresher, more vital, and perhaps more beautiful expressions of the human condition.

One aspect of writing that rarely receives attention is who we are as writers and how writing itself changes us. Self-doubt, fear of criticism, downsides of success, questions of authority, and finding our voice are all a part of the exploration of our spirituality as writers found in these pages. Discover how the act of writing can affect our life in God.

Whether you’re a veteran writer, an occasional practitioner, a publishing professional, or a student just starting to explore such skills, Le Peau’s wit and wisdom can speed you on your way.

You can read the introduction to Write Better Below:

All You Need to Know about Reviewing Online

Reviewing 101 | All You Need to Know about Reviewing Online

All authors want book sales. They also want book reviews (especially Amazon reviews), because readers use reviews in making their purchase decisions, and because advertisers like BookBub look at reviews and ratings before deciding whether to accept an advertisement.

I’ve been actively reviewing books online since 2011, and I now have over 1,000 published reviews (I think. I don’t keep count). During that time, I’ve met a lot of other book reviewers online (and I’ve even met some in real life). I’ve learned a lot about reviewers, reviewing, and I’ve also written a lot of blog posts on the topic.

I’ve also seen (and responded to) dozens if not hundreds of questions about reviewing. Today I’m collating the most common questions I’ve heard about online reviewing into a single resource post.

First, what makes a good book review?

There is no one answer—I’ve found most reviewers try to write the kind of reviews we like to read.

Should Authors Review?

Maybe. Authors should read, but I don’t think they should necessarily review every book they read. However, I do believe that when authors review, their reviews should always be honest. After all, potential readers might be reading your reviews. This can leave author-reviewers with a dilemma: to review, or not to review?

Authors also want to know how to get reviews.

The answer is both simple and not simple: ask. I go into more detail in these posts:

Many authors ask book bloggers (like me) for book reviews. I share my top tips in How to Ask Bloggers for Book Reviews. Some authors ask their street team or influencer team for reviews. That’s fine, but authors (and reviewers) need to know the difference between Reviewing, Endorsing, and Influencing: Understanding the Difference.

Most authors want reviews on Amazon, because Amazon reviews can help sales and promotion in general.

But many authors find their influencers or street team can’t review on Amazon—or that their reviews are deleted.

Why Can’t I Review on Amazon?

The most common reason for not being able to review at Amazon is that a reviewer doesn’t meet Amazon’s minimum purchase requirement (currently USD 50 per annum at Amazon.com, and a similar amount at other stores). A (Not So) Short History of Fake Reviews on Amazon details the history behind the purchase requirement.

Another reason Amazon declines (or deletes) reviews is because they have determined that the review either doesn’t meet their reviewing guidelines aka community guidelines, or because they have decided the review is promotional content (which is prohibited).

The final reason Amazon sometimes declines reviews (or delays posting the reviews) is because Amazon favours Amazon Verified Purchase reviews (i.e. reviews of products purchased on Amazon), and sometimes restrict the number of non-AVP reviews. This favouritism shouldn’t come as a surprise—Amazon is a sales site, not a review site. In Amazon’s words:

We may restrict the ability to submit a review when we detect unusual reviewing behavior, or to maintain the best possible shopping experience.

So if your street team can’t review and they have spent more than $50 on Amazon in the last year, it could be because Amazon has decided their review is promotional, or it could be because there aren’t enough AVP reviews.

I’ve also noticed that Amazon take longer to approve reviews with images than straight text reviews, but they’ve approved reviews with images which include my blog address. This is curious, because reviewers can’t include non-Amazon links in their text reviews.

For more information, check out:

Here are the highlights:

  • Only Amazon customers can review on Amazon, and most Amazon sites have a minimum annual spending requirement.
  • Amazon do not permit paid reviews. Payment includes refunds, discounts, or entry into a contest or sweepstakes.
  • Amazon does not providing a free book “in exchange” for a review—that’s payment. Instead, authors can provide a free book and ask for reviews.
  • Reviewers who received a free book must disclose the fact as per both Amazon and Federal Trade Commission guidelines.

Common Author Questions About Reviewing

Is there anything else you’d like to know about reviews and online reviewing that I haven’t covered or linked to above?

Avoid Social Media Time Suck by Frances Caballo

Book Review | Avoid Social Media Time Suck by Frances Caballo

I bought this because it was on sale and I’m a keen reader of Frances Caballo’s blog.

The first part is excellent, as she takes readers through her four-step approach to social media: content curation, scheduling, being social, and analysing your metrics. This is all in the first few pages, so download and read the free Kindle sample.

The middle part contains lots of links to social media apps to help automate content curation and scheduling. Some are free, but others are not (and the prices have increased considerably since Caballo published this book). The end of the book touches on the important topics of planning a blog content calendar (because blogs are also part of social media), and a schedule of daily, weekly, monthly, and annual tasks. This is similar to my own mental list, so it’s good go have the confirmation I’m on the right track!

The problem with Avoid Social Media Time Suck is the publishing date. Caballo says:

“A few years on the Internet is almost equivalent to a millennium.”

Avoid Social Media Time Suck was published in 2014—a millennium ago. While the principles outlined in the first section of the book haven’t changed, a lot of the specific advice in the middle section is now dated. Instagram barely gets a mention, and Tailwind doesn’t exist.

And that’s a potential problem if someone who isn’t social media-savvy reads the book. It’s not recommending the best apps. Some of the advice on the more established social networks is now dated to the point of being against the terms of service. New social media users won’t know what information is good, what is outdated, and what could get you kicked off Twitter or sent to Facebook jail.

Basically, the book has some excellent tips, but needs updating for the new millennium.

The best part was the plan:

(Which, of course, should be adapted to your individual needs.)

Daily tasks

Post to social media channels
Follow new users on Twitter [and Instagram!]
Check responses to blog posts and reply
Thank Tweeps for RTs
Review notifications on other social networks and respond where necessary.

Weekly Tasks

Write a 500-word blog post
Comment on industry blogs
Participate in LinkedIn Groups [I’ve been on LinkedIn for so long that I thought it was a business tool, not a social network … so this isn’t something I’ve ever done]

Monthly Tasks

Write a 1,000-word blog post
Mail a newsletter

Quarterly Tasks

Conduct an author interview/podcast/video

Six-Monthly Tasks

Update website
Create a downloadable white paper from a series of blog posts & offer on Scribd [I think the more contemporary advice would be to offer it as a free download to entice people to sign up for your email newsletter.]

Annual Tasks

Teach a webinar

It’s a lot … but it’s also manageable because

About Avoid Social Media Time Suck

How You Can Avoid Social Media Time Suck and Still Have Time to Write

The question everyone asks is, “Can I really manage my social media in just thirty minutes a day?” My answer is yes, you can. This book explains the four-step process to effective and efficient social media marketing for writers.

  • How to curate content.
  • What and how to schedule your tweets, posts, updates and shares.
  • The importance of scheduling time to be social.
  • Analyzing your metrics.

Social media is no longer an option for writers – it is a required element of every author’s marketing platform. And using social media to market your books doesn’t need to be time-consuming.

Whether you consider yourself a seasoned social media user or you are new to the social web, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you to economize your time while using social media to market your books.

Find Avoid Social Media Time Suck online at:

Amazon US | Amazon AU | Goodreads

You can read the introduction to Avoid Social Media Time Suck below:

Book Review | Secrets to a Successful Blog Tour by Donna Huber

Books on book marketing often date quickly, which is something newbie authors have to watch out for. After all, the rules on sites such as Amazon change, and authors can find themselves reading outdated and bad advice without knowing it’s outdated and bad advice.

Secrets to a Successful Blog Tour was published in 2013, so I was pleasantly surprised not to find any outdated advice.

Instead, it’s jam-packed with excellent advice for any author planning a blog tour as a way of getting the word out about a new release.

The book isn’t long—just 60 pages. But it’s full of useful advice and tips.

As a blogger, I only found one piece of advice that I disagreed with: to use GoogleForms to conduct your tour signup. Yes, GoogleForms is a great way of keeping all your information organised (which is a must). But bloggers are busy, and it has to be a book I *really * want to read before I can be bothered filling out a Google form with three kinds of social media profiles and other proof that I’m a legitimate blogger rather than some fly-by-night free book seeker.

I will admit that blog tours perhaps aren’t the book publicity powerhouse they were in 2013.

Some of the bigger publicity firms offering blog tours have folded, but I suspect that is more about the difficulty in finding reviewers and bloggers, and the fact arranging a blog tour can be a time-heavy exercise (that therefore costs a lot when someone is paying by the hour), but may not deliver an immediate and measurable return.

Bloggers are busy (and unpaid), and none of us have the time to read every book we want to read, let alone every book we’ve promised to review. As a result, many bloggers (me included) are now looking at other ways of featuring books rather than the traditional review, like book blasts and social media takeovers (Instagram is especially popular for this, but is barely mentioned in the book. Well, it wasn’t as big in 2013)

Recommended for any author planning a blog tour.

Especially recommended for any author considering hiring a book tour company or VA. It will be a few dollars well spent to make sure you know what questions to ask a potential tour company, and so you understand what work you’ll still have to do (most of it. After all, a tour company might be able to find you hosts, but you’re still going to have to write the posts).

About Secrets to a Successful Blog Tour

Get the info you need for a successful blog tour in this easy to follow how-to manual for authors.

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles.

Secrets revealed in this quick read include:

  • Planning stage decisions
  • Different types of tours
  • Recruiting bloggers and keeping requests organized
  • Best practice communication tips
  • Tricks to making a great guest appearance
  • How to organize a fun (and legal) giveaway
  • Actions to take during the tour
  • Next steps once the tour is complete
  • Virtual tour and other promotional opportunities
  • When to hire a professional

In this easy to follow manual, Donna does not stop there. She spills even more of her blog tour secrets to help authors get the most out of their events by providing:

  • Tour checklist
  • Tour invite tips
  • Step-by-step guide to creating tour graphics
  • 10 broad guest post topics
  • 25 sample interview questions

Find Secrets to a Successful Blog Tour online at:

Amazon US | Amazon AU | Goodreads

Don't Sell Me Tell Me

Book Review | Don’t Sell Me, Tell Me by Greg Koorhan

Don’t Sell Me, Tell Me is a short book encouraging business owners to use stories as part of their marketing toolbox. These ideas are reminiscent of what Lisa Cron says in Wired for Story, but reworked for a business audience. Koorhan says:

We are predisposed to learn from stories. “Tell me a story” is a familiar phrase to most parents. “Teach me a lesson” is said by no children.

Avid fiction readers know a lot of this information, either from reading Lisa Cron, or other fiction teachers, or from their own intuition. But there is a large group of people who won’t read fiction, because it’s just stories. And stories aren’t real. That’s true. But it ignores another truth: that we learn better from stories than from bland facts, because stories make us feel.

This is important for anyone who owns a business, or who works in marketing or communication. We can use stories to tell people about our business and our brand. People relate to stories, so we can use our stories as a subtle way of showing our target clients they can relate to us.

There is a lot of good information in Don’t Sell Me, Tell Me.

There are also some exercises to help you find your brand stories and brand voice. Koorhan also touches briefly on Carl Jung’s twelve archetypes (for a more in-depth understanding of how to use archetypes in building your author brand, I recommend Author Branding by Rayne Hall).

Overall, Don’t Sell Me, Tell Me is a short and easy-to-read book which demonstrates the importance of story, and gives some great tips for finding and telling your brand stories.

Thanks to the author for providing a free ebook for review.

About Don’t Sell Me, Tell Me

You cannot underestimate the power of a good story.

Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action!

Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.

  • What pragmatic and actionable tactics will you learn?
  • How to quickly communicate your unique value.
  • The secret to connecting with the emotions of your desired audience.
  • The foolproof method for standing apart from your competition.
  • The most common marketing mistakes even smart business owners make and how to avoid them.
  • The singular best way to create an authentic, consistent brand.

Also the following insights:

  • The 4 critical elements you must have in place to keep your audience engaged.
  • Six different ways you can use stories in your business.
  • A step-by-step guide for finding your most powerful brand voice.
  • How to structure a story so that your audience feels compelled to listen.

PLUS, examples to jumpstart the process!

Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.

Find Don’t Sell Me, Tell Me online at:

Amazon US | Amazon AU | Goodreads

Read the introduction of Don’t Sell Me, Tell Me below:

Email Lists Made Easy by Kristen Oliphant

Book Review | Email Lists Made Easy by Kristen Oliphant

Email Lists Made Easy by Kristen Oliphant is a short and easy to read yet comprehensive introduction to the importance of email lists for authors. In the book, Oliphant takes readers through:

  • Why we should have an email list (because it’s OURS).
  • Choosing an email service. She recommends ConvertKit, but I think MailChimp or MailerLite are sufficient for most authors.
  • Optimizing your signup (give people an incentive to share their email address).
  • Using autoresponders for onboarding.
  • Creating content that will give people a reason to open and read your emails, and getting the timing right (i.e. how often you send emails).
  • Increasing engagement, including learning what not to do.
  • Growing your list by getting traffic to your content.
  • Creating freebies and content upgrades that relate to your other content.
  • Keeping your list clean.
  • Planning autoresponders.

As I write this, I’ve just signed up for a new email list because I was interested in the freebie. They sent me six emails in the first fifteen minutes … including three sales emails. People, that is the wrong way to do onboarding and creating content.

One lightbulb moment for me was this quote from ConvertKit:

All email marketing providers determine opens based on whether or not a 1px transparent image was loaded in the email.

I don’t know about you, but my iPhone doesn’t automatically open images. That means anything I read on the iPhone isn’t tracked as an open unless I also click to download the images. If you’re concerned about your online privacy, then reading on a mobile device might be a good idea.

As a list owner, it does mean that your mailing list provider might be understating your open rate … unless you can persuade readers to click a link or download the images, so their open is tracked.

Kristen Oliphant on social media:

To sum up a social media strategy: Consider what platforms you want to utilize and then rock those platforms. Post new content. Post links to your older content. Share your work. Period. Note: Sharing links to Amazon over and over is not a social media strategy.

Top Tips

  • Make sure the email comes from you (e.g. iola @ iolagoulton.com).
  • Ask questions (and respond).
  • Use a plugin like What Would Seth Godin Do or Bottom of Every Post to add a subscription signup request (I use Bloom from Elegant Themes).
  • Download the CSV file of your email list every month (to provide a backup).
  • Try something new every few months.

Finally, Oliphant points out that people unsubscribing isn’t the worst thing. The worst thing is deleting without reading (or adding your email address to a service like Unroll.me).

The one possible complaint is that this book was published in 2016 (and hasn’t been updated as far as I can tell). That means it doesn’t discuss GDPR, and autoresponders are now free with MailChimp, as are landing pages and signup forms.

If you already have a mailing list, then it’s possible you already know most of what Oliphant covers in this book.

But if the whole ideas of mailing lists is new to you, then Email Lists Made Easy is a great introduction.

About Email Lists Made Easy

Email is the most powerful tool authors and bloggers can use. Period. This is THE book that authors and bloggers need to make the most of email marketing.
Email Lists Made Easy for Writers and Bloggers is the missing piece to get your list on lock. Far from a boring read on “email marketing,” it will speak in terms that writers and bloggers understand.

Personal Connection – Email is far more personal that any other social connection you can have with your followers. Learn to harness that power.
Permanent Connection – You can literally download your subscribers’ emails and hold them in your hand. Try doing that with Twitter, Facebook, or Instagram.

Powerful Connection – The ROI of email beats the pants off anything else you’ll try. A 2016 study from Campaign Monitor found that for every $1 you spend, you’ll get $44 back.

Get specific training on how to create and grow an effective list, from that very first signup form to more advanced tools like autoresponders series. With a free workbook you can download upon purchase, this book will be more than just ideas. It will be a practical guide that will help you learn to love (and get the most from) your email list.

Plus, you’ll also get a glossary of terms you need to know and a section with the most frequently asked questions about email lists. The accompanying workbook also includes a checklist for setting up your list so that you won’t miss an important piece.

No one ever says they are glad they waited to start their list. Let your email list work for you. Starting … NOW.

Find Email Lists Made Easy online at:

Amazon US | Amazon AU | Goodreads

You can read the opening to Email Lists Made Easy below:

Author Branding: Win Your Readers' Loyalty and Promote Your Books by Rayne Hall

Book Review | Author Branding by Rayne Hall

If you read my post last week, you’ll know that on Monday 4 March 2019 I’ll kick off my annual March Marketing Challenge: Kick-Start Your Author Platform. This is the third year I’ve run the challenge, and it’s been great to see writers take their first steps to building an online platform.

As part of my preparation I’m reviewing and updating the challenge, removing references to Google+ (yay! One less social media network to worry about!), and adding information about GDPR and Gutenberg.

(If you can’t join us on Monday or if you’re reading this post after Monday, don’t worry. The challenge is available throughout the year. The only difference is we won’t all be working through it together. Click here to find out more and sign up.)

I’m also reading a bunch of books about marketing to see what else I can or should add to the Challenge, and I’ll be posting several reviews over the next few weeks.

For this reason, I was thrilled to be asked to beta read Rayne Hall’s newest craft book: Author Branding: Win Your Readers’ Loyalty and Promote Your Books.

Understanding author branding is the beginning of creating your author platform.

Author Branding by @RayneHall is a must-read for authors looking to build an authentic and manageable author platform #AuthorPlatform #BookReview Click To Tweet

I read a lot of writing craft books, and I’m always impressed by Rayne Hall’s way of giving readers a step-by-step approach to an issues, whether it’s writing, editing, or something broader like using Twitter as a writer. Her book on author branding is no different.

Hall explains the importance of consistent author branding, then takes readers through twelve archetypes. These form the basis of her approach to branding—we should each pick one archetype and develop our brand around that. Just as we should pick a target reader, we should pick a single archetype and “be” that person when marketing, whether online or in person.

I found this approach both refreshing and freeing.

Refreshing, because there were enough archetypes that I could “find” myself (unlike other books I’ve read, where I was supposed to choose from five), but not so many that the decision was difficult. And freeing, because it gives us permission to ignore what others are doing.

Once you’ve identified your archetype, Hall takes you though how that might apply in different areas of branding e.g. how we present ourselves online, and what we might choose to share on social media (yes, she states we don’t have to share everything on social media. We get to choose).

Freeing, because Hall points out that we should only share material that’s consistent with our archetype. We don’t have to be everything to everyone. We don’t even have to be everything to our target reader. So I don’t have to share what authors A and B and C are sharing if they’re obviously a different archetype.

Instead, I can focus on sharing what fits my archetype and do that well.

(Which is what I’ve been trying to do, but it’s great to have someone else validate my approach and give a solid rationale for it).

The Kindle version of Author Branding by Rayne Hall is currently on a pre-order sale–just 99 cents (click here to buy).

It’s a bargain and a must-read. It’s also a quick read, so you have time to buy it now, read it over the weekend, and use that new knowledge as you develop your author platform.

And if you don’t have an author platform yet, maybe now is the time to start. Click here to check out the March Marketing Challenge, and I’ll look forward to helping you kick-start your author platform!

Endorsement from Carolyn Miller