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Marketing 101: Recommended Reading

Popular Author Marketing Books Reviewed

If you follow my blog through email, you’ll have noticed I’ve been posting reviews of marketing books over the last three months. This post is a brief summary of all those reviews (with links), along with my recommendation of the two books any savvy author should buy and read (and why):

Recommended Reading

How to Market a Book by Joanna Penn

The best book I’ve found on the basics of marketing as applied to books, and includes dozens of useful web links. It can be read at any stage of the writing and publishing journey, but the earlier you read the book and apply the lessons, the better. Applicable for self-published and trade published authors. Click here to read my review.

Let’s Get Visible by David Gaughran

Explains the Amazon algorithms (the way the computer programmes select what goes on the best-seller list and what books are recommended to customers). Understandable and actionable. Best for self-published authors who are about to publish on Amazon, or those who are already self-published through Amazon. Small publishers will also benefit from reading this, as they too need to maximise their exposure on Amazon. Click here to read my review.

Suggested Reading

How to Get Good Reviews on Amazon by Theo Rogers

For those who are about to publish or who have published. My only complaint with this book is that I didn’t think to write it myself. A solid batch of Amazon reviews is seen as an essential part of the marketing plan, and this book will show you the best ways to get reviews. Click here to read my review.

Let’s Get Digital by David Gaughran

Some of the information is outdated (even though it was only published in 2011), but still provides an excellent introduction to why authors should consider self-publishing, and how. An introduction to Let’s Get Visible. Click here to read my review.

The Extroverted Writer by Amanda Luedeke

Written by a literary agent, so useful for that perspective, and targeted towards the almost-published author. I found the most useful information was in the Kindle sample—the rest of the information is available free on her blog. Click here to read my review.

10 Keys to ebook Marketing Success by Karen Baney

Good, apart from the awkward spelling mistake on the first page (just before she starts talking about the importance of good editing and proofreading). She has some good tips on promoting and pricing a series, but despite having an MBA, she doesn’t seem to understand that there’s more to marketing than promotion (a mistake I see with a lot of self-published authors). Click here to read my review.

Is $.99 the New Free? by Steve Scott

Short and to the point. The information is good, but nothing new. Click here to read my review.

Your First 1000 Copies by Tim Grahl

Good information, but seemed to focus on non-fiction authors who already have at least a couple of books on sale. I see this as being of limited use for first-time fiction authors. Click here to read my review.

Not Recommended

The Book Publishers Toolkit

A series of essays from members of the Independent Book Publishers Association. Interesting enough, but the articles are fairly broad-brush and in some cases contradict each other. Only worth reading as a free download. Click here to read my review.

How to Build a Powerful Writer’s Platform in 90 Days by Austin Briggs

A step-by-step process to build a writers platform in the 90 days before your book launch. Unfortunately, the editing and reviewing processes are cramped into too short a timescale, which makes me question the whole concept. Click here to read my review.

How to Launch A Christian Best Seller Book by Lorilyn Roberts

Only useful if you are considering joining the John 3:16 Marketing Network, in which case it’s an essential read. Just be aware that the advice isn’t always good, and in some cases actually goes against the rules and guidelines of online communities such as Amazon and Goodreads. Click here to read my review.

Advanced Book Marketing by EJ Thornton

In fairness, I didn’t actually read this (which is why I haven’t written a full review). It was recommended in a blog post I read, so I downloaded the Kindle sample which was rather too self-congratulatory for my tastes. However, my major issue was that it was it was published in 2009, before the advent of Kindle Direct Publishing, which means any information about publishing is so outdated it is useless. The rise of social media will have rendered much of the information on marketing equally outdated. This was also the most expensive book I looked at. I’m happy to spend $3.99 or less and risk a dud, but not $9.99.

This is my final post in this current series on marketing, but I will be back later in the year with a series on building your platform.

In the meantime, what is your favourite marketing book? Why would you recommend I read it? And what books on marketing have you read that weren’t helpful? Why not? Would you like to review it for us?

 

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