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How to Get Book Reviews

How to Get (Honest) Book Reviews (An #AuthorToolBoxBlogHop Post)

This post is part of the monthly Author ToolBox Blog Hop, organised by Raimey Gallant. We now have over 40 blogs participating. To find more Blog Hop posts:

How to Get Honest Book Reviews

I often see authors online asking either how to get more book reviews, or how many book reviews can they expect.

My (unstatistical) research suggest authors can expect around one review for every 1,000 copies sold. That’s just 0.1%. Even a bestseller might not do much better: John Green has reportedly sold nine million copies of The Fault in Our Stars and has almost 30,000 reviews on Amazon—a review rate of less than 0.4%.

Yet some authors seem to have dozens, even hundreds, of reviews, out of all proportion to sales. Is there some secret?

How do these authors manage to get so many reviews?

It’s easy enough to get dishonest reviews. We all know them: buying reviews, reviewing your own books, asking family members to give your book a five-star review, swapping reviews with other authors, offering reviewers a gift or an entry into a prize draw.

But these reviews are all against Amazon’s reviewing guidelines. These reviews are why Amazon keep updating their reviewing guidelines, as I discussed in A (Not So) Short History of Fake Reviews on Amazon.

So How do you Get Honest Reviews?

Ask.

Yes, ask for reviews. Many readers don’t realise the importance authors place on reviews. Positive reviews provide social proof for potential customers, they influence Amazon’s book popularity ratings, and a certain number of reviews are required in order for authors to advertise on sites like Bookbub. Yet most readers don’t know or understand how useful reviews are, to authors and other readers.

Amazon now restricts reviews to customers i.e. people who have spent $50 in the last year. The spending requirement is per site, so someone who has spent the equivalent of $50 in a foreign store (say, India) can’t then review on the US site.

So if you’re looking for reviews on Amazon.com, you need to find reviewers who shop at Amazon.com.

Who do I Ask?

Ask your readers

Marketing advisors such as David Gaughran advise authors to ask for reviews at the back of the book, and that’s something David does himself: “Word-of-mouth is cruicial for any author to succeed. If you enjoyed the book, please consider leaving a review at Amazon.”

When I first researched this topic in 2014, asking for reviews was a tactic only indie authors used. Now I often see review requests in the back of books from mainstream publishers.

Does this work? In July 2014, Tim Grahl shared on his blog that he had just sold the 10,000th copy of his book, Your First 1000 Copies (including one copy to me). Those 10,000 sales have netted him over 180 reviews—a 1.8% review rate, which is still low, but is almost twenty times more reviews than my unstatistical ‘normal’.

The other thing to do at the end of your book is ask readers to sign up for your email list, so you can let them know when your next book is due to be published (and perhaps even offer your email subscribers a discount, or ask if anyone would like a free review copy …).

Ask Amazon reviewers

While many Amazon reviewers are simply providing random reviews on books or products they’ve used and liked (or not), a growing number are reviewing books or products they’ve been provided with in exchange for a review. Note that reviewers are required to disclose they have received a free copy of the book for review (as per Federal Trade Commission regulations). Not all do, but they are supposed to.

How do you find Amazon reviewers?

It’s time-consuming, but worthwhile. Some people recommend starting with the Amazon Top 10,000 Reviewers list, as these are the most prolific and helpful reviewers and are therefore most likely to accept review requests.

However, I believe this is a waste of time for most authors, and especially for authors writing in a niche genre like Christian fiction. Why? Because many of those reviewers either don’t review books, or don’t read Christian fiction. (The easiest way to become a Top 10,000 Reviewer is to review the Free App of the Day, as it’s guaranteed to get you a lot of votes, and votes are more important than total number of reviews in improving reviewer ranking.)

Rather than focusing on Top Reviewers, focus on people who have reviewed books similar to yours, especially if they have also reviewed self-published books. Click on the reviewer name, and see if they have a website address or email address on their profile. If they have an email address, it’s safe to assume they are open to receiving requests via email. If they only have a website address, check that out to see if they are open to review requests.

Many Amazon reviewers also have book blogs, which is even better: the more sites a review is posted on, the better for your book. To find out if an Amazon reviewer will accept requests for reviews, simply click on their name, which will bring up their personal profile. If you find an Amazon reviewer who agrees to review your book, you’ve got a 50% or better chance of getting a review (personally, I review over 95% of the titles I accept for review, but I know some bloggers review as few as 30%. However, they make it clear that sending them a book doesn’t guarantee a review).

However, many Amazon reviewers already have all the books they can read through sources such as NetGalley or publisher blogging programmes.

You can use a similar technique to find Goodreads reviewers.

What about paid services?

There are paid tools which can do this job for you. I tried one as a free trial, using a book I’d reviewed as the test book. The list didn’t return me as a potential reviewer, which I found odd. I also receive a lot of template requests that I suspect have come from a service such as this. Fewer than 10% are actually requests to review Christian fiction—which is all I review on my blog. As such, I suggest anyone considering a paid tool do their research. There is no point in paying for a tool that doesn’t deliver actionable results.

Ask Bloggers

There are a number of blog tour companies out there, and many specialise by genre (e.g. romance or Christian fiction).

Visit the tour company’s website, find some books similar to yours, see which reviewers have reviewed them positively, visit those reviewer websites, check out their reviewing guidelines, and contact those who are open to unsolicited requests.

The advantage of using bloggers from these networks is that you already know they are open to reading and reviewing books in your genre. If they have a review policy or similar on their blog, you will know they are open to receiving review requests, so go ahead! As with Amazon reviewers, if you find a blogger who will read your book, you have an excellent chance of getting a review.

Ask in a Reader Community

Sites such as Facebook and Goodreads have groups for people seeking reviews. However, some of these offer unethical review swaps. Check out any potential reviewers before sending your book off to them, to ensure they are the right reviewer for your book. You can also check out sites like Story Cartel, which offers your book free to readers who promise to review.

Ask Social Media Followers

Rayne Hall recommends asking social media followers for reviews in her book, Twitter for Writers, by tweeting that your book is available for review. She asks every eight weeks, with a post like this:
“Would anyone like one of my ebooks for free for posting a review at Amazon?”

Hall likes these reviews, as she finds they are honest reviews from people who are interested in her and her books, and she reports that most people who request a review copy via Twitter do follow up with a review. Note that she is staunchly against automated DM tweets, such as those some people use for new followers: “Thanks for following! Please download a free review copy of my book here: xxx.com”.

I’d add one proviso: don’t ask for reviews on your regular Facebook page, as your objective is obtaining reviews from people you don’t know in real life, not an Amazon page full of “friends and family” reviews.

So that’s who to ask for reviews. I’ll be back next week with some tips on how to ask for a review.

Meanwhile, what questions do you have about book reviews?

Best of the Blogs

Best of the Blogs: 14 October 2017

The best of the blogs: must-read posts on writing, editing, publishing, and marketing your books.

Writing

Modern fiction is written in scenes … and that’s something a lot of modern writers don’t fully understand. In this excellent (and detailed) post, KM Weiland takes us through the basics of scene structure, gives reasons why we often get confused between scene and sequel, gives an alternative way of looking at theme, scene, and sequel, and provides an example from her own work. This is a great reference post.

4 Reasons You’re Confused About Scene Structure (With Examples)

Editing

Great writing is more than an interesting plot and wonderful characters. It’s also hooking the reader with every single sentence. Sacha Black explains in Getting Jiggy with the Nitty Gritty, or, Improving Your Sentences in a guest post at Writers Helping Writers.

Note: don’t get bogged down remembering these nitty gritty details as you write your first draft. But do consider these tips as you write and edit. That’s the time to cut the dross and power up your sentences.

Publishing

Ebook Piracy

Tim Grahl discusses whether ebook piracy is a bad thing or a good thing in Ebook Piracy = Sell More Books. He argues that for most authors, the enemy is obscurity, not piracy. If no one knows you exist, they can’t buy your books. He also shares a video clip of author Neil Gamain sharing his view on piracy—that his own sales went up in the countries in which his books were most often pirated. Gamain also says:

Because the biggest thing the web was doing is allowing people to hear things, allowing people to read things, allowing people to see things they might never have otherwise seen. And I think, basically, that’s an incredibly good thing.

Tim Grahl also shares some tips for trying to turn pirate readers into paying customers. If Neil Gamain’s publisher can’t stop ebook piracy, nor can you. But you can at least try and turn piracy to your advantage (e.g. if you upload your book to the main pirate sites, you control the content and can make sure it includes your email signup links).

Ebook Piracy = Sell More Books

 

You’re writing because you want to share your ideas, right? If you’re a Christian author, you may also want to share the Good News. People who might never pick up a Bible or a Christian book might find your pirated novel. And read it. Is that a bad thing?

Marketing

What Works?

New York Times bestselling author Brenda Novak shared 9 Book Advertising Tactics I’ve Tried … And Which Ones Worked at the BookBub blog (yes, she recommends BookBub). She found print advertising didn’t result in sales (it may have increased awareness, but that’s impossible to quantify).

She also hosted a reader event for 150 people. Even though she charged $40 for tickets, the event still cost her $7,500. A better option might have been to join in with other authors, or speak at a reader-organised event. If you write Christian fiction, check out the Christian Fiction Readers Retreat as an option. Plans are in the works for a 2018 event.

Author Interview: Bethany Turner

I’m sharing this interview because Bethany Turner is an example of how you can break a lot of the writing and publishing industry “rules” if your writing is strong enough. Examples:

  • It’s written in first person
  • She talks directly to the reader
  • The first 10% of the book is backstory
  • It uses the (unrealistic, IMO) Love at First Sight trope.
  • And the (hated, IMO) Other Woman trope
  • It includes swearing
  • The hero and heroine are sexually attracted. In Christian fiction.

Despite all that, it’s the first book I’ve read this year where I immediately wanted to sit down and read it again.

She also broke several publishing industry rules

  • Turner admits she didn’t read the genre (Christian romance)
  • She never read books on writing craft or attended a conference
    She didn’t have an agent
  • She got a contract from a major publisher by submitting to Writer’s Edge (the first fiction example I’ve seen in years)

I don’t recommend following Bethany’s example—she is the exception, not the rule. But I do recommend reading the interview (and her book, The Secret Life of Sarah Hollenbeck, which I featured yesterday on #FirstLineFriday).

Social Media Fun

Finally, for laughs: 30 of the Funniest Tweets About Social Media

My favourite is #18, with #19 running a close second. What’s yours?

 

Best of the Blogs

Best of the Blogs | 5 August 2017

Best of the blogs—the best posts of the week on writing, editing, publishing, and marketing your book.

Writing

Opening Hook

How to Make a Grand Opening is a great post from Tina Ann Forkner visiting Writers in the Storm. We all know—as readers and as writers—that those opening paragraphs are vital. In this post, Tina explains what needs to be included. A lot—which is part of the reason they are so hard.

How to Make A Grand Opening

Show, Don’t Tell

We all know the rule: show, don’t tell. We even know why it’s bad. What can be harder to understand is the sometimes subtle difference between the two. In Showing Versus Telling: So SHOW Me Already! PJ Parrish visits The Kill Zone Blog to show us.

It’s long, with several examples, but it’s one of the best posts I’ve read on the subject.

Christian Fiction

Lee Tobin McClain addressed an important question for Christian writers at Inspy Romance: How Racy is Too Racy? She shows a before-and-after version of a scene from her new Love Inspired release. The editor queried the scene as being out of line with their standards. It didn’t seem that racy to me, but Love Inspired is known for their conservative storylines and content. What do you think?

Marketing

Book Marketing Checklist

Tim Grahl, author of Your First 1000 Copies and The Book Launch Blueprint, is back with another great freebie. The Book Marketing Checklist is a 45-page pdf download of (I imagine) pretty much everything you need to think about in marketing your book or books.

Yes, it’s a list. And I know some of you don’t like lists because they only tell you what you need to do, not how to do it. If that sounds familiar, I have a couple of suggestions:

  • Follow my blog on Feedly or your favourite RSS feed app, so you don’t miss any of my more detailed how-to posts.
  • Subscribe to my newsletter, so you’ll get a heads-up the next time I run my Kick Start Your Author Platform challenge (click here to subscribe).

Book Reviews

Jason B Ladd, author of Book Review Banzai, visits The Creative Penn to explain How to Get Book Reviews as an Unknown Author. He makes some great points (and I must read his book).

https://www.thecreativepenn.com/2017/07/29/how-to-get-book-reviews-as-an-unknown-author/

Facebook

I know next to nothing about Facebook advertising. The one thing I do know is that if you are using Facebook advertising, or intend to use it in the future, then you need to install the Facebook Pixel on your website.

If that’s gobbledegook to you, then you need to read this post from Social Media Examiner:

http://www.socialmediaexaminer.com/facebook-pixel-install-use-guide-for-marketers/

What are the best posts you’ve found this week on writing, editing, publishing, or marketing?

Best Book Marketing Websites

#AuthorToolBoxBloghop: 9 Best Book Marketing Websites

This post is part of the #AuthorToolBoxBlogHop, the brainchild of  Raimey Gallant. There are over thirty authors participating in the blog hop this month, each sharing on a topic related to writing, publishing or marketing. There are three great ways to follow the blog hop:

  1. Check out the list of participating websites on the main blog hop page
  2. Follow the #AuthorToolBoxBlogHop hashtag on Twitter and other social media sites
  3. Visit the #AuthorToolBoxBlogHop board on Pinterest

So … on to my 9 favourite book marketing websites.

I’m not yet published. Well, not in a book sense. I’ve got thousands of words published online in the form of hundreds of book reviews and blog posts–my book review blog will hit 1,000 posts in a couple of months, and at least 80% of those posts are reviews.

Even though I’m not yet published, I’ve been studying the art and science of writing, editing, publishing, and marketing for several years. If there’s one thing I’ve learned on the road to publication, it’s this:

Marketing starts a long time before you publish.

Which means everyone who wants to publish should have at least a passing awareness of current marketing trends. And there is a lot of marketing advice out there—some excellent, some good, and some downright misleading.

(I think the worst was the one which advised readers to add everyone they knew to their “opt-in email list”. Had she heard of the CAN-SPAM Act? Did she understand the meaning of the words, “opt in”? I can only assume not.)

Anyway, today I’m sharing the nine websites I find most useful when it comes to identifying book marketing trends.

1. BookBub

BookBub is the gorilla in the room of book marketing. They charge authors hundreds of dollars to advertise in one of their genre-specific daily emails, and turn down more potential advertisers than they accept. I’ve only heard of one author who didn’t make her money back on a BookBub ad (the book was middle grade fiction, so it doesn’t altogether surprise me. My kids are on their devices 24/7, but still prefer paper books).

But the power of BookBub’s featured advertisements isn’t why they are on my list. BookBub analyses their sales and other data to provide detailed articles on what sells, and what doesn’t. And that’s worth reading.

Chris Syme

Chris Syme is the owner of Smart Marketing for Authors, and the author of Sell More Books With Less Social Media, and the soon-to-be-published Sell More Books With Less Marketing. She also co-hosts a book marketing podcast with her daughter, bestselling romance author Becca Syme.

Reading Sell More Books with Less Social Media was a lightbulb moment for me, one of those times when someone says something that seems obvious, yet I’d never seen it before:

Not all authors are at the same level when it comes to writing and publishing, and our marketing needs to take that into account.

Dan Blank

Dan Blank is the owner of WeGrow Media, who help authors connect with readers. He has recently published Be The Gateway, where he shows authors how to research and understand their target audience, then work out how best to connect with those people. It’s about playing the long game in an industry where many people are looking for quick wins.
Be the Gateway
I like Dan’s philosophy of marketing—it’s similar to Tim Grahl, and is one I can embrace as someone who hates asking for the sale (something I’m working on). I enjoy reading his blog posts and newsletters—like his recent post reinforcing the importance of word-of-mouth marketing.

David Gaughran

David Gaughran is the author of Let’s Get Digital (why authors should consider digital self-publishing), and Let’s Get Visible. He was the first author to show me the importance of understanding and using Amazon algorithms to drive sales. The books are a few years old (and I read them both as new releases), so the information may have dated a little.

The other reason I like and follow David is because of his personal war against the vanity publishing, and the valuable information he provides on their various schemes. You might not think so, but this is marketing as well: it’s part of Product, one of the four Ps of marketing strategy.

Joel Friedlander

Joel Friedlander is The Book Designer. He hosts the monthly Cover Design Awards, where he critiques author-submitted covers. He also hosts a monthly Carnival of the Indies, a round-up of what’s new in indie publishing (and writing, and marketing). He also attracts guest posts from some of the top names in digital publishing.

Rachel Thompson

Rachel Thompson of BadRedHeadMedia is the mind behind #MondayBlogs and the weekly #BookMarketingChat on Twitter.

She’s also the author of The 30-Day Book Marketing Challenge, which was the inspiration behind my own KickStart Your Author Platform challenge. Rachel doesn’t pull her punches, and brings twenty-plus years of pharmaceutical sales experience to her marketing advice.

Seth Godin

Seth Godin invented the idea of permission-based marketing, that we should work to grow a tribe of people who support us and our work. He posts a short blog post each day, and all are worth reading.

The Buffer Blog

I love Buffer. I loved their free version, and I love the Awesome plan even more. Buffer enables me to manage my social media sharing without going mad. Hootsuite has similar functionality, but I find the Buffer interface much more user friendly.

But that’s not the reason Buffer is on this list. They’re on my list because of their blog. They share millions of social media posts, and collect information on the performance of those posts. That enables them to write meaty blog posts that answer a lot of social media questions: when is the best time to post? How many times a day should you post? Do you need to use hashtags? Images? Which social media networks perform best?

Buffer knows, and Buffer tells us.

Tim Grahl

Tim is the owner of Outthink Group. He is the author of Your First 1,000 Copies (which preaches the importance of building an email list and using those connections to market your book), and The Book Launch Blueprint (which reinforces the importance of building an email list, and using those connections to launch your book).

He’s not about sell-sell-sell. He’s about building meaningful connections, about getting permission to contact people (through the email list), delivering relevant content, and outreaching from there.

It’s been several years since I read Your First 1,000 Copies. I’ve recently realised that while I’m doing Permission and Content reasonably well, I need to work on Outreach.

That’s my list of the best book marketing websites. What are yours?

 

Best of the Blogs

Best of the Blogs: 13 May 2017

Best of the Blogs: the best posts I’ve read this week on writing, publishing, and marketing. Lots of marketing!

Writing

Stephanie Dees visits Seekerville to talk about critique partners, and shares her tips for finding a great partner (or group).

Publishing

Tim Grahl has published a length post on the pros and cons of traditional publishing vs. self-publishing. It’s comprehensive, but there is one thing missing: vanity publishing aka co-operative publishing, partnership publishing, subsidy publishing and even traditional publishing.

I recently met an author who was talking about her published book. She said the publisher was a traditional publisher … but later said she’d paid the publisher $10,000. Sorry, but that’s not traditional publishing. It’s all the cons of traditional publishing with none of the pros. And all the cons of self-publishing with none of the pros.

Children’s Fiction

Publishers Weekly report growth in the religious children’s books market, including young adult novels (a genre Christian fiction has yet to crack).

Marketing

Amazon Also Boughts

Two linked posts from David Gaughran, author of Let’s Get Digital and Let’s Get Visible (if you’re self-published or planning to self-publish, you should read both—you can buy them from Amazon using the above links, and they’re currently showing as $2.49 each for me. There are also audio versions available, if you prefer to listen).

Please Don’t Buy My Book explains the mysteries of the Amazon Also Boughts, and why it might not be a good idea to ask your friends and family to buy your book.

The second post, Who’s Pointing at You?, goes into more detail about Also Boughts and introduces a clever tool called Yasiv (www.yasiv.com) which shows which books on Amazon are pointing towards your book.

His point is that having a famous book show up in your Also Boughts is nice, but doesn’t do anything for your sales. The important thing for sales of your book is for your book to show up in the Also Boughts of a book with high visibility.

Gaughran also promises a future post on finding your Ideal Reader and using that information to hack Amazon advertising. I’ll be watching out for it …

Amazon Keywords

An in-depth post from Penny Sansevieri at Author Marketing Experts on how to research the best keywords for your book … which might mean thinking outside the box (excuse the cliché).

Craft or Platform?

It’s one of the conundrums of writing. Which is more important—craft or platform? Dan Blank of WeGrowMedia attempts to answer the question: craft comes first.

I agree.

But nor can we ignore platform. If we want to publish (whether traditionally or self-published) and be read, we need to identify our target audience or ideal reader. Dan gives some useful questions to answer, saying if we can’t answer them, we have work to do:

1. “Someone who would love my book (or creative work) already loves theses three books: ____, ____, and ____.”
2. “My ideal reader loves this person: ______ and reads everything they write, would see them speak in a heartbeat, and really respects their opinion.”
3. “Where to find my ideal reader? This conference or event: ________, and this online blog/community: ___________.”
4. “What resonates with my ideal reader? What gets them to stop and take notice? This: ________.”
5. “What repels my reader? What gets them fired up? This: _________.”

Craft vs. platform: which comes first?

Christian Fiction

The internet is full of posts announcing the end of bookstores or paperback books or ebooks or … the list goes on.

This post questions the doom-mongers: Christian Fiction: Heading Towards Extinction? Or Adapting to a New Market?

Even better, it suggests how readers can help ensure Christian fiction doesn’t become extinct.

 

What do you think? Is Christian fiction dying? Or is it reinventing itself to be more relevant to modern reader?

Book Review: Your First 1000 Copies by David Grahl

I liked Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book because I liked Tim Grahl’s marketing ethic: creating lasting connections though a focus on being “relentlessly helpful” (a tactic which works, as I’m much more likely to buy a book from an author whose blog I follow. However, it’s possibly a tactic that’s going to work better for the non-fiction author than the novelist who might not have so much relentlessly helpful information to share with readers).

There was some good information here that I plan to implement, including a pop-up invitation to subscribe to my mailing list (with a useful incentive!). He emphasises the importance of creating content that can be reimagined (so can be used in multiple ways) and that stays current over time (which he refers to as ‘evergreen content’).

I also liked the way he referred readers back to his website in several instances, particularly where information changes regularly. This serves two purposes: it ensures the book doesn’t date as quickly, and it drives traffic to the website (where, presumably, visitors are invited to join his email list). Clever.

As with several other book marketing books I’ve read, Grahl focuses on the importance of developing a strong mailing list, and using that list properly. There is one fault: despite the title, Your First 1000 Copies is geared towards authors with one or more titles on sale already, not those releasing their first book and looking for their first 1000 sales. I also suspect the tactics will work better for non-fiction authors than for novelists.

Nevertheless, Your First 1000 Copies is still worth reading, as it offers some ideas I’ve not seen in the other marketing books I’ve read.