Topics covered include:
- Knowing your audience (i.e. book genre)
- Knowing your online marketing goals
- Websites
- Blogs
- Other social media sites: Pinterest, Tumblr, Goodreads, YouTube, LinkedIn
She gives hints for building a following on Twitter and Facebook, but these are not the only ways. I have over 1000 Twitter followers without using any of her ideas (I simply follow interesting people and hope they follow me back—most do). And her Facebook ideas are targeted towards the published or almost-published author (things like posting cover art and back cover copy). Good advice, but I think if you’re only just starting to build your online presence when you get a publishing contract, it’s a bit late (but better late than never, I suppose).
Amanda doesn’t really comment on when is the best time to begin building an online presence. I suppose she feels that if someone is interested enough to read to read the blog and buy the book, they are ready to begin. That’s probably not far wrong. My view is that authors should start building their online presence when they decide this writing thing is more than a hobby—it’s something they want to pursue as a viable career option.
The things I found most useful were here ballpark figures of the number of followers an agent or publisher considers ‘good’, and her explanation of the necessity to understand your market segment (i.e. genre). However, this information was all in the free Kindle sample!
