Home » Book Launch Case Study: Paula Vince

Book Launch Case Study: Paula Vince

Today I have a guest post from Paula Vince, an award-winning Australian author, about her new release, Imogen’s Chance. This was recently reviewed on Iola’s Christian Reads as part of Paula’s book launch.

About Paula Vince

Paula Vince’s youth was brightened by great fiction and she’s on a mission to pay it forward. A wife and homeschooling mother, she loves to highlight the beauty of her own country in her stories. Most of them are set in the lovely Adelaide Hills, where she lives. Paula’s books are a skillful blend of drama and romance. Together with elements of mystery and suspense, you will keep turning pages.

Welcome, Paula!

What platform did you have prior to the launch of Imogen’s Chance? How did the book launch improve your platform?

I’ve been published since 2000 and Imogen’s Chance is my ninth novel. In that time, I’ve seen many changes to internet marketing opportunities. I hate to admit it, but fourteen years ago, many of us were still getting used to sending emails to each other. I’d never heard of blogs, Facebook and Twitter were still several years in the future, so the platform for my first few books consisted mostly of paper mail-outs and word-of-mouth.

Within the last three or four years, I have set up a Facebook author page, a Goodreads profile, a Twitter account and two blogs. I have also joined Pinterest and Google+, although I don’t visit or update them as often.

My book launch resulted in several extra likes and followers on my three main forums (blog, Facebook and Twitter). More importantly, it’s made me aware of several generous bloggers and their lovely blogs, which I wouldn’t have heard of if I hadn’t put the blog tour together. I have joined their blogs and pages as a follower, and now receive interesting updates. I’m hoping steady continued communication may result in even more opportunities for the future. That’s what I’m reminding myself to keep in mind. The results of any blog tour may be further reaching than just the month it runs for.

What activities did you undertake to launch your book?

For a few years, I have been involved in several on-line writers groups. For each of these of which I’m a member, I emailed a request asking whether others might like to support me by offering me a guest post to help promote my new release. I was delighted to discover that several people, who love to host guests on their blogs, considered that the favour was reciprocal.

I made a list of people who agreed to host me, running all the way from the tail end of March through April and into May. I tried to spread these all through the time period. Some offered interviews, some asked for guest posts, and some wrote book reviews. They all went into my blog tour and I’m pleased with the good combination.

I made up a blog page all about the tour, to make it easier for anybody interested in following along to tick each one off. And I decided to offer prizes. Several of the bloggers agreed to have a giveaway, and I plan to have several more prizes on the Grand Finale post, which will be May 31st.

How long did that take? How difficult was it?

I sent the request emails in January, three months before the tour was due to start. Getting the list finalised was ongoing job, and actually writing the guest posts and answering the interview questions was enjoyable but time-consuming.

I am not naturally the most organised person, so I took particular care to start working on the blog posts as soon as I’d finalised each date and had the questions sent. Even giving myself time, I found I had to work on it steadily. I shudder to think what would have happened if I’d left them all until the week before the tour. It’s definitely not the easiest venture I’ve attempted, but well worth it.

I can’t emphasise enough the importance of planning ahead. I’m typically scheduling posts two months in advance for my book review blog, Iola’s Christian Reads, so it’s vital to give bloggers plenty of advance notice. You don’t have to have the book ready to send them, but you do need to contact them to arrange to save the date. 

What support did you get from your publisher?

When my publisher found out what I was doing, she sent me an electronic copy of the book suitable for Kindles, so that I could offer it to some of the bloggers who requested a copy in return for a spot or a review. I really appreciated that, as it would have become a fairly costly venture if she hadn’t.

Paula Vince ICHow successful was the launch (and how do you define success?)

Although I’m still not sure about the overall number of sales, I do consider the launch a success. You’ve asked a good question, as I don’t think success can be defined solely by numbers of sales or positive reviews. Success is pretty personal when it comes to writing.

If you end up happy with the story you’ve told and the characters you’ve created, it’s a success no matter how many readers it reaches. As each of the guest posts helped highlight the interesting and unique qualities about this new book, every time anybody saw a post and maybe left a comment was a success.

I like your attitude about success! 

What will you repeat for your next book launch? What will you change?

At this stage, I think I would do pretty much the same. I’ve got that blog page with the list of every stop in my blog tour, and I’ve never had anything remotely similar for any of my previous books. It will be a great online keep-sake to look back upon. Having said that, I am open to taking on board other people’s good suggestions, things I haven’t considered yet.

What advice would you give to other authors about to launch their books?

Make an early start—at least three months before the blog tour, as I did. You’ll be working hard on it through all those weeks, believe me. And it takes this time gap to make sure your guest posts will coincide with the release date. If you leave it until just a week or two before asking, bloggers will be telling you they’re sorry but all their slots for that month are full.

Don’t forget to return to each post, once they are published, to reply to comments. It’s good to touch base for at least one working week after each one. You’ll find the connections with interested strangers and new friends well worth the time.

And I believe readers (and blog owners) like and appreciate the interaction with guest authors. Thank you for visiting, Paula.

 

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