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Best of the Blogs

Christian Editing Services | Best of the Blogs | 18 November 2017

We’re more than halfway through November already! For those of you attempting NaNoWriMo this month, how are you going?

I’ve flunked. But I have written and loaded a heap of blog posts, almost finished the visual rebranding for a group blog (we’ll roll that out over the Christmas break), and I’m currently doing two online courses with Lawson Writer’s Academy, one on writing craft, and one on marketing. The writing course has shown me how little I know my characters … which is why I’ve flunked NaNo.

Anyway, on with the news …

Writing

Theme

Michael Hauge asks What’s Your Theme? A novel needs an overall theme … but it’s something a lot of authors either skim over, or try and shoehorn in at the end.

What Are You Writing?

David Farland asks Are You Writing a Book, or a Movie? He goes on to explain the differences in point of view for novels and movies. As it happens, I’m currently writing a blog post on this subject, inspired by a course I’m taking through Lawson Writers Academy.

Publishing

Cover Design

Paul Barrett, Art Director of Girl Friday Productions, visits Author Marketing Experts to share Book Marketing 101: 10 Things Not to Do on Your Book Cover. There are so many bad book covers out there! Unfortunately, the authors don’t know they’re bad (because surely you wouldn’t deliberately allow your book to go out with an awful cover?).

I suspect that’s because many newbie authors can’t see beyond it’s a book! With my name on the cover!

They don’t know the principles of good design … and it’s something you need to know before you start designing your first book cover (actually, for many authors, that’s their first mistake. Designing their own cover).

Fighting Piracy

Following Maggie Stiefvater’s blog post about her experience with book pirates, Jana Oliver visits Fiction University to share what she’s doing to fight the book pirates in Why eBook Piracy Matters.

Marketing

Branding

Belinda Griffin of SmartAuthorsLab visits The Creative Penn to share 7 Best Ways to Build an Authentic Author Brand.

If you’re interested in learning how to build your brand from nothing, I have two suggestions:

1. Follow my blog. I have a blog series on branding coming up in February 2018.

2. Click here to sign up to my Kick Start Your Author Platform information list. I’ll be running the programme again in March 2018 … and there will be more information about it coming up soon!

Cross Promotion

Diana Urban visits the BookBub blog to share 14 Ways Authors can Cross-Promote Each Other’s Books. You will note none of them include commenting on blog posts (although that’s always welcome!).

Facebook Chatbots

Louise Harnby introduces Facebook Chatbots in How To Market Your Book and Build Your Author Platform Using a Chatbot. What are chatbots? Are they the next big thing in book marketing? Who knows? But they are currently underutilised, and if there is one thing I’ve learned about book marketing, it’s that it pays to be at the leading edge of the curve.

That’s my top seven posts for this week. What’s the best post you’ve read this week on writing, editing, publishing, or marketing?

Best of the Blogs: 18 February 2017

My roundup of the best of the blogs for the week ending 18 February. It’s got more of a marketing flavour this week, as I’ve been researching and putting together the March Marketing Challenge: one month to kick-start your author platform. If you’re interested, sign up here: March Marketing Challenge.

March Marketing Challenge - Kick Start Your Author Platform

Writing

Free eBooks for Writers

In case you didn’t get the message last week, I’m part of a promotion featuring 18 free ebooks for writers on writing, publishing and marketing. If you’re looking to understand Twitter better, you won’t want to miss The #ArtofTwitter by Daniel Parsons, and Transform Cold Clicks into Raving Readers by Victoria Pinder has lots of great information on building an email list and setting up your autoresponder sequence (and if you don’t know what that means, you need to download her book, and sign up for my free challenge to Kick Start Your Author Platform).

Publishing

Cover Design

Reedsy had a great post this week on the importance of good cover design, as well as a cool infographic. The part which most interested me was that some of the ‘bad’ covers in the article are actually excellent covers in terms of design. It’s just the design is wrong for the genre.

Book Design

This is getting a little geeky (okay. More than a little geeky), but I enjoyed this article from Retinart on the secret of great book design: page harmony. Mathematicians among you will recognise the Golden Ratio at work …

Vanity Publishing

Vanity publishing continues to make waves. I was impressed by this article from author Steven Capps: 6 Signs of Scam Publishers. Read it. It could save you thousands.

Book Reviews

And finally, here is Keith Cronin at Writer Unboxed debates the pros and cons of authors reviewing, and discusses the Bambi rule of reviewing – if you don’t have anything nice to say, don’t say anything at all. Except … most of the blog readers disagree.

What do you think?