I was contacted by someone with a question around trademarks on book titles. No, I’m not a lawyer and this is not legal advice, but it’s an interesting question to consider. A trademark is a form of intellectual property, as is copyright. But they are not the same thing. What is Copyright? Copyright applies to …
Over the last two weeks, we’ve discussed what a blog tour is, some of the different types of tour, and the tasks a tour organiser will need to complete. If you decide to organise your own blog tour, you’ll need to make time to undertake most of the activities a professional organiser would undertake. Today …
Last week, I discussed several different types of blog tour post. This week I’m looking at why you might choose to undertake a blog tour, and share two options around organising a tour. Unfortunately, your book doesn’t just “get” on a blog tour. Someone has to organise it—usually the publisher or the author. But before …
Yes, this is another blog post prompted by a question on Facebook. An author had seen blog tour posts, spotlighting books from authors, and wondered how an author got that kind of opportunity. It’s a good question. A blog tour is the modern online equivalent of a book signing tour. The author will “visit” several …
Why aren’t my Facebook Advertisements Converting into Sales? This question came from a Facebook group I’m a member of. The author said they’d spent thousands of dollars advertising their book on Facebook, yet never had an advertisement that actually “worked”. I’m going to leave aside the obvious question of why someone would spend thousands on …
It’s a new year, the time when many of us consider our plans for the year. If you’re anything like me, plans are often about the new things we want to do. The problem is we all have the same 168 hours in the week, and they’re already full. So where do we fit the …
Jordan Ring is one of a new breed of entrepreneurs, a “digital nomad” who has achieved what many people dream of—a work-life balance that means he and his wife earn enough from their online activities to support themselves and their dream lifestyle (at least for now. They don’t have children yet, and children do have …
Welcome to the first Author Toolbox Blog Hop of 2020! This post is part of the monthly Author ToolBox Blog Hop, organised by Raimey Gallant. We now have over 40 blogs participating. To find more Blog Hop posts: Click here to visit the main Blog Hop page Click here to find our posts on Twitter …
There used to be a view that legitimate writing contests were free to enter, and that any contest that charged a fee was suspect. That’s no longer true—but it doesn’t mean that all writing contests are created equal, or that all contests are legitimate. Unfortunately, just as there are too many vanity publishers out to …
As a rule, I don’t think it’s appropriate to review a book based on only reading the Kindle sample. But I recently found a book that was bad enough that unwary writers need to be warned against it … and I could tell just from the sample. The introduction promises a book in four parts, …
