Are you targeting the Christian market or the general market?
My previous post attempted to define traditional Christian fiction, and looked briefly at some of the issues people (Christians and non-Christians) have with the conservative evangelical approach of most Christian fiction. This week we look at the alternatives:
- Inspirational fiction
- Crossover fiction
- General market fiction
Christian Fiction (Inspirational)
Just as there is no clear definition of Christian fiction, there is no clear definition of inspirational fiction. I waver between liking and disliking the idea of ‘inspirational’ fiction. Some people find Christian fiction too preachy, full of too-perfect characters treating each other with sickly-sweet holiness, never doing anything wrong.
These people might even be Christians, but non-Christians are certainly not interested in this kind of fiction. They might be interested if there was a little less focus on preaching and a little more focus on reflecting real-life situations. Many non-Christians won’t knowingly read a Christian novel and will complain if they accidentally download a Christian novel as a Kindle freebie, accusing authors and publishers of being unchristian by not properly categorising their novel.
This is where Inspirational fiction can play a part.
I like the idea that fiction can reflect a Christian world view and inspire thought without descending into sermons, but without gratuitous sex and violence. I like the idea that writers can explore some of the more gritty issues of life, like drug or alcohol abuse or the consequences of lust.
But I dislike the term ‘inspirational’. It doesn’t necessarily restrict itself to Christian. Many self-help books are inspirational, but could in no way be described as Christian.
And I haven’t liked some of the Inspirational Christian novels I’ve read, because in getting rid of the praying and preaching, some authors have removed everything overtly Christian, leaving a story that could be published by anyone except for the fact there is no sex, violence or swearing. I like this in general market fiction, but if I’m buying from a Christian publishing house, I expect the book to be, well, Christian.
Yet there have been other inspirational novels I have enjoyed, although these are more likely to be thrillers than romance: perhaps because I can believe God not being front-and-centre of a murder investigation, but I can’t imagine leaving Him out of a romantic relationship.
Crossover Fiction
Crossover fiction is a relatively new term used to refer to novels written from a Christian world view (and often published by an ECPA-member publisher), but one that doesn’t specifically refer to Christianity. The characters may or may not be Christians, they won’t quote Bible verses and they won’t go to church. It’s not that they don’t ever, just that they don’t within the timeframe of the novel (or if they do, it’s a minor plot point). This may be another way of describing Inspirational fiction, or it may be a way for Christian publishers to market books they hope will appeal to a wider readership.
General Market Fiction
In On Moral Fiction, John Gardner rejects God who is the basis of our worldview and values, yet argues that good fiction is underpinned by some form of morality. Gardner then goes on to complain that “our serious novelists, like our painters and composers, are short on significant belief”, that “their works lack conviction”.
As a Christian, I see this as a contradiction in terms: you can’t throw God out of fiction then complain fiction has no significant belief, no conviction and no true morality. After all, “spiritual growth and the search for truth are also integral issues in human life, issues that are sometimes ignored altogether in general-market fiction” (Penelope J Stokes).
There are many Christian authors publishing in the general market whose “books reflect the reality of God and the depth of their own spiritual experience” (Penelope J Stokes). Examples include John Grisham, Mary Higgins Clark and Maeve Binchy.
And if we remember that as Christians we can only ever write with a Christian worldview, then maybe we will find a way into the general market, which might actually give us the opportunity to share the good news, (to paraphrase St Francis of Assisi) by preaching the gospel at all times, using words where necessary.
What do you think? What do you read? What market does your novel target?
Next week we will discuss the next step in defining your target audience: genre.
