As most authors know, making Kindle books available free through KDP Select no longer has the powerful marketing effect it did a year ago. In Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books, Scott explores whether free still has a place in a marketing plan, or whether pricing books at 99 cents is a better strategy.
He starts by examining the four essential metrics he believes all authors should track (including sales and reviews), then discusses five pricing strategies:
#1 – Free Book Launch
#2 – $.99 Book Launch
#3 – Free Pulse
#4 – $.99 Pulse
#5 – Perma-Free
Scott then offers an eight-point strategy to developing an author platform and marketing ebooks. This isn’t new information, but it’s presented well and appears accurate (which is more than I can say for some of the marketing books I’ve read). Useful information, but covered in more depth in other books.
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