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Is my novel good enough to be published?

Dear Editor | Is My Novel Good Enough to Publish?

I recently completed a manuscript assessment for a new client. After I’d given her my feedback (a lot of feedback), she emailed back with a number of questions. One stood out:

Is My Manuscript Good Enough to Publish?

Easy answer: yes.

The advent of ebooks and print on demand (POD) technology means everything is publishable. But, to misquote 1 Corinthians, you might have the ability to self-publish, but that doesn’t make it a good idea.

It’s especially not a good idea to self-publish through some “service” aka a vanity press—apart from the quality issues, it’s not good Christian stewardship to spend thousands on something you could organise yourself for a fraction of the cost.

So is My Manuscript Good Enough to Publish?

Hard answer: not yet.

Why not?

Anyone can publish anything at any time. But just because we can doesn’t mean we should. And when people say “publish”, they usually mean published by a reputable publisher. Is your novel good enough for your dream publisher?

It depends.

It depends on who you want to publish your novel: a major US publisher, a smaller US publisher, or a local (e.g. Australian) publisher. Attracting your dream publisher will depend on your book scoring well in these areas:

  • Representation
  • Setting
  • Writing Craft
Is your novel good enough for your dream publisher? That depends on representation, setting, and writing craft. #WriteTip #PublishingTip Share on X

Representation

You’ll need to be represented by a literary agent to have a shot at any of the big-name US CBA publishers like Bethany House or Thomas Nelson. You don’t want just any agent—you want an agent with a track record of selling to the major CBA publishers. (Check out my post on how to find a Christian literary agent.)

In order to get signed by an agent, you’ll need to have credibility as a writer. One way to build credibility is to enter and final in major writing contests.

And you’ll probably need to attend a major US Christian writers’ conference such as the American Christian Fiction Writers conference, as major conferences give you the opportunity to meet agents and publishers in person.

Setting

Your novel will need have to have sales potential. Big sales potential.

Major US Publishers

Major US CBA publishers prefer books set in the US, because that’s what they sell best. They will sometimes diversify and read a historical novel set in England or Scotland, but for the most part, they prefer their fiction to be set in the good old U S of A. Or, at the very least, with an American lead character. For example:

  • Close to You, Kara Isaac’s debut novel, capitalised on the US love for all things Lord of the Rings by having an American hero and a Kiwi Lord of the Rings tour guide heroine.
  • Mail Order Bride, Lucy Thompson’s debut historical romance, is set in Colorado and utilises the much-loved mail-order bride trope. There may even have been a cowboy.
  • The Elusive Miss Ellison, Carolyn Miller’s upcoming debut, is a Regency romance set in England.

Australia

Australian publishers love books by Australian authors with Australian characters and settings. They tend to accept submissions direct from authors (so no literary agent required), and it’s easier to get to meet them in person (the best opportunity for Christian writers is at the Omega Writers’ Conference in October). Personal connections help.

The downside is the Australian market is smaller, which means fewer potential buyers (a fact many Australian authors have lamented on). It also means our small publishers can’t publish every manuscript they see, much as they might like to.

Smaller US Publishers

There are a myriad of smaller Christian publishers, mostly in the US, who may be open to submissions.

If you want a free list of over 100 publishers who publish Christian fiction, click here to sign up to my mailing list. This list does not constitute an endorsement, and I don’t recommend any specific publishers … although there are a few I recommend people steer clear of (like the publisher which offered me a publishing contract without actually seeing my manuscript. Or the publisher sued for deceptive practices. Or the publisher convicted of extortion).

Writing Craft

There is also the aspect of writing craft: is your manuscript good enough?

The bigger the publisher, the better your manuscript has to be. There are so many authors fighting for an ever-decreasing number of publishing slots that anything less than excellent isn’t good enough to get the attention of a major publisher. Publishers get so many excellent submissions that they don’t have time for could-be-excellent submissions or almost-excellent submissions or submissions they can’t see a market for.

Genre

The most saleable manuscripts are those which fit clearly into a popular genre. With novels aimed at the Christian market, this includes meeting the expectations of CBA readers, and being careful regarding ‘edgy’ content—topics so expansive I could write a book about them.

The closer your manuscript aligns with a popular and established genre, the easier it’s going to be to sell to a publisher. But what if you don’t fit a popular genre (e.g. Christian Science Fiction, or New Adult)?

This is when you might consider self-publishing.

But if you pursue self-publishing, pursue excellence as well. Don’t self-publish as a shortcut, to fulfil your publishing dream. Instead, write something good enough to win a major contest or be published by your dream publisher, and choose to self-publish because that’s what you believe God has set out as your path.

Because there are several paths to publishing, and—surprise!—I’ve written some blog posts about them:

To go back to the original question.

Is my novel good enough to be published? That depends on how you want to publish it. Is your novel good enough for your dream publisher? Share on X

Your challenge is to work out how you want it to be published, and do the work necessary to achieve that. Start by checking out 9 Keys to Writing Your First Novel. And pursue excellence.

 

 

 

 

 

Paths to publishing - trade publishing

Paths to Publishing 1 | Trade Publishing

When new writers ask how to get published, they’re usually asking how to get published by a traditional royalty-paying publisher, one who will get their books in bookshops. What they often don’t know is there are other ways to publish—and there are “publishers” who prey on newbie writers.

It’s important for all writers to know and understand the main paths to publishing, and the advantages and disadvantages of each.

Over the next four weeks I’m going cover the four main paths to publishing:

1. Trade Publishing
2. Small Press Publishing
3. Self-Publishing
4. Vanity Publishing

Note that while these are all options, only three of them are options worth considering, and the “best” option will depend on your personal aims in writing and publishing. There is no one right answer for everyone. But there is one wrong answer!

Trade Publishing

Trade publishing is the official term for what can also be called traditional publishing, trad publishing, or legacy publishing. It’s what most people mean when they say “publishing”.

If you visit your local bookstore or library, most of the books you see on the shelves will have come through these big trade publishers, with names like HarperCollins, Penguin, Random House, or Simon & Schuster.

Most publishing houses have a range of imprints, each of which will target a different market.

For example, Harlequin, Love Inspired, Mills & Boon, Thomas Nelson and Zondervan are all imprints of HarperCollins.

Few trade publishers accept direct submissions from new authors, preferring to deal directly with literary agents. (Click here to read my post on how to find a Christian literary agent.) Authors are paid through advances and royalties, with a portion (usually 15%) of each payment going to their agent.

Under the trade publishing model, an author writes a book, and a publisher purchases the rights to publish and sell the book in specified formats (e.g. hardcover, paperback, digital, audiobook) and in specified locations (e.g. the United States and Canada, Australasia) in a specified language (e.g. English).

In return for the specified rights, the publisher will pay the author a royalty on the sale of each book. The royalty is expressed either as a percentage of the recommended retail price, or as a percentage of the actual selling price. Trade publishers may also pay an advance.

A publishing advance is similar to asking the boss for an advance.

It is an up-front payment which will be credited against future earnings (in this case, royalty payments). An author who gets an advance won’t get any other payments from the publisher until the book has sold enough copies that the royalties on the sold copies equal the advance payment made. In publishing terms, this means the advance has “earned out”.

For many Christian fiction authors, this is the publishing dream.

A contract from one of the major publishers, whether a Big Five imprint, or one of the major independent publishers operating exclusively within the Christian fiction market. These are probably are the publishers who publish your favourite Christian writers, authors like Irene Hannon, Karen Kingsbury, DiAnn Mills, James L Rubart or Susan May Warren.

These are the paperbacks you see in your local Christian bookstore, online at Amazon or Christian Book Distributors or Koorong, and in large print hardcover at your local library.

The big publishers publish four or more fiction titles a month. They have beautiful covers. The books are well written and well edited. The authors have pretty websites. Their Amazon pages are full of glowing reviews (often because the publishers have included an expensive blog tour as part of the book’s marketing package).

It’s easy to see why any Christian fiction author would want to be published with one of these companies. It’s a sign you’re a ‘real’ author; you’ve made it.

But there is a down side.

While these publishers produce four or more fiction titles a month, that’s only a tiny fraction of the manuscripts submitted to them. Most of their books will be from established authors. They may have as few as six slots in their annual publishing schedule for novels from a debut authors.

That means a lot of competition for those coveted publishing contracts, and a lot of pressure to deliver in order to win the next contract.

Next week, I’ll be back to look at small presses: trade publishers which don’t require an agent. In the meantime, what questions do you have about trade publishing?

Five Myths Non-Writers Believe

Five Myths Non-Writers Believe

If you’re reading this, you’re probably a writer. But you weren’t always a writer. Once upon a time you were a reader and—perhaps—an aspiring writer.

Like me.

I’ve always been a reader. A bookworm, if you like. And like many readers, I also wanted to be a writer. Specifically, a novelist. I won two school writing competitions in high school and even went on a creative writing camp, but the endless essays of high school and university didn’t leave much time for personal reading or writing.

I didn’t know much about the publishing industry.

Okay. I didn’t know anything about the publishing industry.

I started reading for pleasure again when I got a job, but not writing: I already spent enough hours a day in front of a computer, writing client reports and our company newsletter. I had one colleague whose wife was writing a novel. I asked how it was progressing: he said she was still in the research phase, which was going to take her a year. I asked a few more times but stopped asking when I got a look that said she wasn’t making much progress (or not making as much as her husband thought she ought to be making).

I had another colleague who announced one day that he’d finished his novel. I asked when it was going to be published. Yes, I really thought it was that easy.

When I started researching the craft of writing and the business of publishing, I soon realised that many of my assumptions were incorrect. In particular, there were five myths I believed about writing:

  • Anyone can write a novel
  • Writing is a good way to earn some extra cash
  • Running spell check is enough editing
  • Getting a novel published is easy
  • Writers write. The publisher does the rest

Are you laughing yet? Or do some of my naïve ideas sound eerily familiar? I’ve since discovered my ideas were misguided. But I’ve also discovered there is an element of truth in some of them.

Anyone can write a novel

This is both wrong and right. Anyone can type 80,000 words and call it a novel. Slapping a cover on it and uploading to Amazon isn’t hard (it can’t be, given the quality of some of the novels on Amazon).

But writing a good novel is hard, and not just ‘anyone’ can do it. It takes patience, perseverance, and practice. And most people don’t make it.

Writing is an easy way to earn some extra cash

If you’re prepared to make money writing scam recipe books (using recipes copied from dodgy websites) or scam self-help books (using advice copied from wacko websites) or other scam books (using information copied from Wikipedia), then yes, writing can be an easy way to earn extra cash. Even better, hire someone on Fiverr to ghostwrite (or ghostcopy) the book for you.

But is that writing? It’s certainly not the writing dream so many people have. In reality, pursuing a career as a writer, especially a novelist, is going to cost you a lot of money before you earn anything from it. And most writers also have a day job to pay the bills.

Running spell check is enough editing

Once the manuscript is written, editing is just a matter of running spell check, followed by a quick read-through to make sure spell check hasn’t missed any your/you’re or their/there/they’re errors. That’s editing.

No, that’s running spell check. Editing goes into a lot more detail, and a good novel will have one gone through several stages of editing before it is published (not to mention being read and red-penned by critique partners and beta readers before it goes to the editor). And then it will be proofread—which is different again.

Getting a novel published is easy

Check out your local bookstore. Check out the publishers of those novels. Getting your novel published by one of those publishers isn’t easy. It’s a long way from easy.

But the advent of vanity publishers and self-publishing make it easy to find a publisher. Any vanity press will take your money, tell you you’ve written the next great American (or Australian or British or Canadian or New Zealand) novel, and for another $10,000 they’ll be able to put your novel in front of influential Hollywood producers (and take a first-class holiday in some swanky resort).

But self-publishing platforms such as Amazon, DrafttoDigital, iBooks, Kobo and Smashwords do provide newbie authors with a way of getting their novels published and printed and on sale. And it’s not difficult. But authors soon find that writing and publishing was the easy part . . .

Writers write. The publisher does the rest

This is the final myth, and is one that continues to drive new authors to traditional publishers. They don’t want to be involved in the publishing or the marketing. They want to write. Period. The problem with this myth is that all authors, no matter how they are published, all authors have to do more than write.

Even traditional publishers expect authors to contribute to their marketing efforts. At the very least, these will include a website (which the author pays for), social media profiles and regular updates (which the author undertakes herself, or pays someone else to manage), and attendance at certain industry events and conferences (which the author pays for). These efforts may or may not sell books.

Self-published authors have sole responsibility for marketing — there is no one else. They can just write, but then it’s likely no one will buy their books.

Myth or Truth?

Yes, there is an element of truth in each of these five myths. But more myth than truth. Oh, well. Back to the writing . . .

Writers, what myths have you heard that you now know aren’t true?

Readers, what do you believe about writers that might not be true?

How Do I Find a Publisher?

Reader Question: How do I Find a Publisher? (#AuthorToolBoxBlogHop)

This blog post comes from a question I was asked on Twitter: could I help the writer find a publisher. It’s also part of the August #AuthorToolBoxBlogHop, hosted by Raimey Gallant.

Can I help you find a publisher?

No, I can’t. Not directly.

But I can provide you with some advice that might help. First, know your genre. Then understand the paths to publishing, and choose the best path for you.

Know Your Genre

No publisher publishes anything and everything. Small publishers specialise. Big publishers have dozens of imprints, each specialising in specific genres.

Harlequin Mills & Boon (HMB) are a great example. HMB publish romance novels under a range of branded imprints. HMB are also subsidiary of HarperCollins, one of the big five multinational publishers, who publish a huge range of romance and non-romance titles.

As an author, this means you have to know your genre so you can target the specific publishers and imprints who publish your genre. Don’t submit your post-apocalyptic thriller to Love Inspired (the HMB Christian romance line). Don’t submit your historical epic to a publisher that specialises in flash fiction.

Instead, do your research and find out which publishers represent your genre. These sources might help:

Know Your Path To Publishing

There are various paths to publishing, each of which I’ve covered in detail in previous blog posts. You can:

  • Publish through a major trade publisher
  • Publish through a small press
  • Self-publish
  • Vanity Publish

I’ll look at each of these:

Major Trade Publisher

(see Paths to Publishing | Trade Publishing for more information)

Major trade publishers are probably the publishers you’ve heard of. If you read books in your genre (and you should), they are books from these publishers. You’ll find their books in your local bookstore and at your local library. And you’ll find their books in your local supermarket or big-box store.

The problem with major trade publishers is that every aspiring author wants to be published by one of an ever-shrinking number of publishers. Almost none take submissions directly from authors—instead, you’ll need to be invited to submit, usually through a recognised literary agent (click here to read my post on finding a literary agent).

If you can’t get an agent, your other traditional publishing option is a small press.

Small Press

(see Paths to Publishing | Small Presses for more information)

You probably haven’t heard of many of the small presses, although the better ones will be represented in your local bookstore or library. Many accept submissions directly from authors (although some only accept submissions from recognised literary agents).

The main problem with small presses is that they are small, which means they can’t do everything well. They might be good at editing, but have mediocre cover design (or vice versa). They won’t have the distribution networks a bigger publisher has—you might find your novel in your local Christian bookstore, but you won’t find it at the supermarket or airport.

Some offer digital-only or digital-first contracts.

This means your book is only produced as an ebook, probably because the publisher can’t afford to invest in cheap offset printing without having a print distribution network (and perhaps can’t make a profit of the more expensive print-on-demand).

There is nothing necessarily wrong with the better small presses. But if you choose to publish with a small press, you need to make sure they are doing a better job than you could if you self-published.

Self-publishing

(see Paths to Publishing | Self-Publishing for more information)

Self-publishing means you wear multiple hats. As the author, you write and revise your book, and you have primary responsibility for marketing. (That’s the same no matter what path you take to publishing.)

You then have a role as a publisher, where you’re responsible for all the business aspects of publishing: finding one or more editors, getting your book edited, proofread and formatted. Finding a cover designer and agreeing a cover. Finding reviewers and influencers. Sending your book off to print (if you’ve decided you need a print run—many authors don’t). Converting your book into ebook format, and uploading to the various retailers.

Self-publishers still need partners to distribute their book. The most common distributors are:

For paper books:

These distributors list your book in their online catalogue, then print it when an order is received, and ship it directly to the purchaser. As the author, you receive the profit on each sale (i.e. purchase price less printing, handling, and distribution costs).

For ebooks:

There are two main formats of ebooks: epub, and mobi. All retailers except Amazon sell ebooks in epub format. Amazon uses mobi, their own proprietary format. Distributors such as Draft2Digital and Smashwords will sell books in a range of formats, as selected by the purchaser.

As an author, you receive the sale price less a distribution fee. This distribution fee varies from 35% to 70%, depending on the retailer and the sale price. For example, if you publish on Amazon Kindle, you keep 70% of the sale price on books priced between $2.99 and $9.99, and 35% for cheaper or more expensive books.

There are an increasing number of companies who advertise themselves as assisted self-publishers.

Some of these are legitimate companies providing quality services to authors (e.g. editing, cover design, formatting, or printing services). But many are vanity presses, charging a lot of money and not delivering a quality result.

Vanity Publishing

(see Paths to Publishing | Vanity Publishing and Author Services for more information)

This is not my recommended route. In fact, it’s one I recommend you avoid.

These publishers might tell you they are self-publishers (but they ask for money), or they might tell you they are traditional publishers (but they ask for money). They may call themselves a co-operative publisher, a hybrid publisher, a partnership publisher, a self-publisher, or even traditional royalty-paying publisher.

What they won’t call themselves is a vanity publisher. But that doesn’t change what they are. But you can learn to recognise them: vanity publishers ask for money.

Check out their website: are they trying to sell books to readers, or publishing packages to writers? A genuine publisher makes their money by selling books to readers. A vanity press makes money without ever selling a single book. They don’t usually offer editing, and their books are often overpriced relative to the market. The contract may well assure you that you earn 100% royalties, but 100% of no sales is nothing.

If you have any doubts, don’t sign.

To my Twitter questioner:

No, this doesn’t directly help you find a publisher. But I hope it helps you understand the publishing industry, and brings you a few steps closer to finding the right publisher for your book. It might just be you.

Are you a published author? Which path to publishing did you choose? What advice do you have for my Twitter questioner?

This post is part of the August #AuthorToolBoxBlogHop, hosted by Raimey Gallant. Click here to find other blogs participating in the Hop.

Marketing 101: Top Ten Blogs to Follow

Last week I looked at five things not to do when promoting your book online, mostly focused around reviewing ethics. The week before I looked at marketing from a Christian perspective, and concluded there are a lot of ‘experts’ telling authors what to do, and it wasn’t always easy to tell the gold from the dross.

How do you tell who is giving good advice? I’ve spent a lot of time surfing the internet, learning about publishing and book marketing over the last few years. This post will introduce you to what I believe are the top ten blogs for Christian authors to follow.

Actually, they are the top 10 blogs for any author to follow (while some of them have a Christian focus, most don’t). Some are focused on traditional publishing, while others have more of a self-publishing bent. It’s important to read both, in order to make an educated decision about the type of publisher you want to work with.

So, in alphabetical order:

  1. Books & Such Literary Agency
    Books & Such is a literary agency representing a range of authors published in the Christian and general markets. As with most agent blogs, each agent will post on a regular basis, and they also have some guest bloggers (usually authors represented by the agency). When reading agent blogs, be aware that they make money by selling books to traditional publishers, so their focus is on encouraging authors along that path—which might not be right for everyone.
  2. Rachelle Gardner
    Rachelle is a literary agent with Books & Such (above), specialising in Christian publishing. I have noticed that the quality of her posts has declined over the last year (her best posts are now just links to Books & Such), and her commenters tend to be overwhelmingly agreeable (I suspect most of them hope to land Rachelle as their agent one day). Despite these drawbacks, there is a wealth of information on her blog about writing craft and literary agents, and you would be advised to spend some time going through her archives.
  3. David Gaughran
    David is the author of Let’s Get Digital and Let’s Get Visible. Like several other bloggers on my list, Gaughran has a nasty habit of unveiling the truth about spurious publishing headlines. (Marketing hint: when responding to a controversial post, calling the other person “full of s***” means you have lost the moral high ground—and the argument).
  4. Joe Konrath at A Newbie’s Guide to Publishing
    Joe offers excellent advice on self-publishing and marketing. His vocabulary is often a little, let’s say, earthy (he’s not a Christian, and his language can reflect that) and his tone is self-congratulatory. He’s earned around $1m from Amazon sales over the last year, so I think that gives him the right to say he knows a bit about writing and book marketing. Joe has little patience for traditional publishing, which makes his blog an excellent contrast to the agent blogs.
  5. Steve Laube
    Steve is owner of the Steve Laube Literary agency, and the new owner of Marcher Lord Press, publisher of Christian speculative fiction. His blog doesn’t get as many comments as some of the others on my list, but the posts are intelligent and insightful, and include weekly posts from each of the four agents.
  6. Amanda Luedeke
    Amanda is an agent with MacGregor Literary, owned by Chip MacGregor, and writes “Thursdays with Amanda”, a weekly marketing post (that I read on Friday, because of the international date line). The blog also has regular posts from Chip, from his other agents, and some guest blogger posts. These are good, but Amanda is better. Again, I’d advise you to go through the archives (or read Amanda’s book).
  7. Kristine Kathryn Rusch
    Kris doesn’t post regularly, but when she does, it’s worth reading. She is especially good on explaining the business of writing and publishing, and issues with contracts (such as interpreting royalty statements, assignment of rights, and reversion clauses). Essential reading.
  8. The Creative Penn
    Joanna Penn covers self-publishing and marketing, with a combination of blog posts and podcasts. A wealth of information, much of which is covered in her book, How to Market a Book.
  9. The Passive Voice
    The Passive Voice isn’t a like most blogs, where the blogger (or a group of bloggers) post their own views and experiences. Passive Guy compiles interesting and relevant posts on publishing and marketing from around the internet and adds a dry comment or two. (He also posts relevant literary quotes, and the occasional promotion for Mrs PG’s new book).
  10. Writer Beware
    What’s going wrong in the world of publishing, including agents, awards and publishers to avoid (and why). Writer Beware is one of the best places to look if you think something looks fishy (see their invaluable “Thumbs Down” lists). Again, an extensive and informative archive.

If you only have time to follow one blog, which one would I recommend? Easy.

The Passive Voice.

Why? Two reasons:

  • The Passive Voice is run by Passive Guy, a lawyer specialising in contract law, so he knows what he’s talking about when it comes to publishing contracts and legal issues. Mrs PG is a self-published historical fiction author, so he has an interest in self-publishing. You can find his professional website here.
  • The comments are outstanding—comments on many blogs are mostly congratulatory, but PG attracts a range of readers and encourages friendly debate. For an example, see the recent post on author earnings which attracted over 300 comments.

What writing blogs do you read? Which ones do you recommend, and why?