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Using BookFunnel, Instafreebie, or MyBookCave to Build Your Email List

Using BookFunnel, Instafreebie, or MyBookCave to Build Your Email List

Over the last three weeks I’ve covered various ways to build your email list:

There are two main kinds of giveaway tools. Last week’s post looks at contest-type tools. These are used when running a giveaway that selects one (or more) winners from the eligible entrants.

The other kind of online giveaway is where everyone receives a free ebook in exchange for signing up for an email list.

I’ve found three tools which facilitate building your author email list:

  • BookFunnel
  • Instafreebie
  • MyBookCave

Let’s look at each in turn.

BookFunnel

A growing number of self-published authors using BookFunnel to build their email lists. It’s a great service: you upload your book files, create a download page, and BookFunnel gives people the option of how they want to download the book. They then provide detailed instructions (right down to the Kindle version), an email-my-book option, and online support so you’re not having to deal with readers who can’t work out how to sideload a mobi file onto their Kindle.

BookFunnel has a $20/year option which allows one pen name, and up to 500 downloads. This is useful if you’re using BookFunnel to deliver advance review copies (ARCs) to potential reviewers, but not useful if you’re trying to build your email list as it doesn’t collect email addresses.

If you’re wanting to collect email addresses, you’ll need at least the Mid-List plan ($10/month, or $100/year).

However, this doesn’t integrate with your mailing list provider—you’ll have to download the CSV file after the giveaway and upload that to your email list. Email list integration costs an additional $5/month, or $50/year. Or you can subscribe to the Professional plan, which also offers an additional pen name, priority support, and unlimited monthly downloads.

I haven’t used BookFunnel as an author, but I have used it as a reader and reviewer. A lot of the authors I review for use BookFunnel to deliver their ARCs. If you’re on the MidList plan or above, BookFunnel will watermark the file and only allow one download per code. These measures help prevent online privacy. It also means if the BookFunnel version of your book shows up on a pirate site, it’s obvious where the file came from.

One of the advantages of using a paid service is they help you keep on top of changes in national and international legislation.

For example, the implementation of the European Union General Data Protection Regulation (or GDPR, which I’ll talk about in a future post).

For example, if an author was on the Mid-List plan or above, BookFunnel used to automatically collect and pass on the email address. Now the person downloading the book has to actively opt in to having their email address shared with the author, although authors have the option of not permitting readers to download the book until they have opted in to the mailing list. This helps authors ensure they are complying with GDPR and other anti-spam legislation.

Instafreebie

Instafreebie also offers a way to give books away. Their basic plan is free, and includes unlimited downloads and free delivery to readers in their choice of format. However, the basic plan doesn’t add entrants to an email list. The Plus plan is $20 per month, and includes integration with MailChimp or MailerLite (users of other email programs can download the CSV file).

Instafreebie offers a free 30-day trial, and allows authors to subscribe by the month. This means an author can upgrade from Basic to Plus in any month they are promoting their lead magnet, then downgrade again at the conclusion of the giveaway.

I participated in an Instafreebie group promotion in early 2017. This added around 400 people to my email list. I didn’t give away a published book, as I don’t have any books published. Instead, I offered Christian Publishers: A Guide to Publishers Specializing in Christian Fiction, which is the incentive I offer everyone who signs up to my email list.

The advantage of an Instafreebie giveaway is that entrants choose which email lists to sign up for.

This means the giveaway was compliant with the GDPR, and meant I didn’t have a huge number of entrants unsubscribing.

The disadvantage was that not all entrants knew how to get their downloaded book/s from their PC over to their ereader. Fortunately, the giveaway host had a Youtube video demonstrating how to sideload an ebook, so was able to forward that link to those who had trouble.

I participated in another group giveaway on Instafreebie later in 2017. This only netted me 40 subscribers, because the group was not nearly as active when it came to promoting the giveaway.

MyBookCave

MyBookCave is similar to BookBub and other online ebook promotion companies, in that it sends daily emails to subscribers, sharing a collated list of sale and free ebooks.

MyBookCave’s unique angle is that books are rated in the same way as movies or games are rated (well, it’s an almost-unique idea. Review website More Than a Review also rates books for language, violence, and sexual content). MyBookCave gives an overall rating which combines all these factors and more:

  • All Ages
  • Mild (and Mild+)
  • Moderate (and Moderate+)
  • Adult (and Adult+)

MyBookCave offers two kinds of promotional opportunities for authors:

  • Promoting your sale book
  • Gaining Newsletter subscribers

Gaining Newsletter Subscribers

This is currently a free service (although I’m sure that will change). All books are rated by content level, and classified according to genre. There is a Christian fiction genre, Authors upload their lead magnet, and MyBookCave includes this on their Book Cave Direct page. Readers can then download the book in exchange for providing their email address (necessary for MyBookCave to send them the download link!). Readers can opt out, as required by anti-spam laws.

MyBookCave supports readers to transfer their downloaded files onto their Kindles. They have an app for Kindle Fire and Android users. Other users are taken through a sequence of menus to get their book (similar to the BookFunnel menus). Users also have the option of having the mobi or epub file emailed directly to them, or downloading the file to their computer (which is what I ended up doing, as the download link didn’t work, and the email took a while to arrive).

MyBookCave also has a Facebook group where authors can join together for group promotions. Group promotions are then promoted by MyBookCave, which should help them get more visibility (and you more downloads). Authors can also use MyBookCave to provide readers with review copies (ARCs), to reward current newsletter subscribers with a subscriber-only link, or to pass their work in progress to beta readers.

The only disadvantage is that MyBookCave doesn’t automatically add people to your email list.

Users have to download the CSV file from MyBookCave, then upload it to their own email list provider. I suspect this will need to be done at least a couple of times a month so new subscribers are added to your list and welcomed in a timely manner (i.e. before they forget they signed up!).

Do you use any online tools to build your email list? Which tool do you use, and what success have you seen?

Six Factors to Consider in Planning an Online Giveaway

Six Factors to Consider in Planning an Online Giveaway via Christian Editing ServicesHave you ever wondered what’s involved in planning an online giveaway? Or how to run a giveaway?

Over the last three weeks, I’ve published a series of blog posts at Australasian Christian Writers. The subject has been email lists and author cross-promotions:

Today I’m going to share six factors to consider in planning an online giveaway.

 

1. Consider Your Strategy

Just because I’ve been extolling the benefits of online giveaways and multi-author cross-promotions doesn’t make it the right tool for you.

The best cross-promotion opportunity for you might depend on your overall marketing strategy. A multi-author cross-promotion to encourage newsletter signups is going to be of little use if you don’t have an email list (although it might be the prompt you need to start one).

Ask yourself: Is this opportunity consistent with my overall marketing strategy?

 

2. Consider Your Brand

With a one-on-one cross promotion with another author, you are effectively endorsing that other author by recommending him or her to your readers. You need to make sure the author is one you want to endorse, in order to protect your own brand—otherwise, you might find yourself in the awkward situation of losing readers if they have an issue with the author you endorsed.

You might need to consider:

  • Genre
  • Content (language, violence, sexual content)
  • Quality of the writing and editing
  • Size of audience—you want the other author to have a similar-sized audience to yours

This is less of an issue with a multi-author cross-promotions, as most allow readers to choose which specific author lists they sign up for.

Ask yourself: Is this promotion opportunity consistent with my author brand?

 

3. Plan Your Giveaway

You’ll need to promote the giveaway to your existing email list, and via your social media channels. You’ll also need to meet any group expectations and requirements in a multi-author cross-promotion. How are you going to do that? Can you schedule a series of social media posts in advance?

Ask yourself: How will I promote this giveaway?

 

4. Plan Your Follow Up

Will your new subscribers be automatically added to your email list, or will you have to add them manually? How are you going to do that? What are you going to do with your new subscribers? Are you going to let them languish on some forgotten list … or are you going to follow up with them right away? Do you have a free download for them, to encourage them to stay on your email list? How are you going to send that to them? Do you have time to individually follow up every email?

This may mean setting up an auto-responder sequence to automatically send a short series of emails to every new subscriber. This needs to written and actioned before the giveaway begins. Note that auto-responder emails aren’t a free feature of most email providers. I’m told they are free with MailerLite, but that tool doesn’t automatically integrate with Instafreebie–so you’ll have to send the emails manually, or pay for a provider like MailChimp.

But the beauty of a pre-prepared auto-responder sequence is once you set it up, it’s there for any future promotions.

Ask yourself: Can I easily set up the appropriate follow-up emails?

 

5. Consider During the Giveaway

The reason I recommend setting up the social media schedule and auto-responder sequence in advance of the giveaway is that you’re likely to get a lot of emails during the period of the giveaway (unless you’ve paid someone else to organise the giveaway for you).

The host of the multi-author Instafreebie giveaway I participated in reported receiving a lot of emails from people who didn’t know how to transfer the file Instafreebie emailed them to their ereader device. Fortunately, she had a relevant YouTube video, so she was able to respond to enquiries by sending the link.

I ask several open-ended questions in my auto-responder email sequence, and several people emailed me with answers … and more questions. Each question was unique, so each response took time (although I will later repurpose several of my answers as blog posts!).

Ask yourself: Will I have time to follow up on individual emails and requests?

 

6. Consider After the Giveaway

Once you’ve run your giveaway (or participated in a multi-author giveaway), you’ll need to find some way of delivering your books to the winners—if this doesn’t happen automatically (e.g. via Instafreebie).

You can:

  • Email the book directly to the winner e.g. epub, mobi or pdf file. Some authors are hesitant about this, because an unscrupulous winner could email the file to their 5,000 closest friends.
  • Gift them the ebook via Amazon, Smashwords or some other online retailer. This is safer, but does cost you money. And you might be unable to gift via Amazon—or the winner might be unable to accept the gift if they’re not on Amazon US.
  • Use a third party such as BookFunnel, Instafreebie or NetGalley.

BookFunnel

BookFunnel is a way of distributing ebooks to bloggers, influencers, reviewers, and street team members. It can also be used to distribute ebooks to your email list. You load up your book in ePub and mobi formats, and BookFunnel creates a link to that book. This can be a unique link for each reader (e.g. for a review team), or a general link.

Prices start at USD 20 per year for the Basic plan. This allows authors to upload up to five books with one pen name, and delivery of up to 500 books per month. This does not include giveaways or MailChimp integration. The Mid-List Author plan is USD 100 per year, and includes giveaways, unlimited books, and up to 5,000 downloads per month. MailChimp integration costs an additional USD 50 per year.

BookFunnel is similar to InstaFreebie, but will provide readers with assistance to get their book delivered to their device.

However, it doesn’t promote giveaways in the same way as InstaFreebie does—it relies on you promoting your book in order to get people to sign up to your email list.

NetGalley

I’ve blogged previously about NetGalley. One of its features is the ability to email a widget that allows the recipient to download the ebook in epub or mobi format. However, NetGalley is expensive, so this is probably only an option if you or your publisher are already paid-up members.

Ask yourself: Do I need to invest in any tools to manage this giveaway?

 

What else might you need to consider in planning a giveaway?

 

#Instafreebie Non-fiction Books for Authors and Writers

Do you use Instafreebie?

Have you used it as a reader looking for books, or as an author looking to promote your work?

http://indiebookpromo.com/2017/02/instafreebie-non-fiction-books-just-authors-writers/

I’m currently in the middle of my first ever Instafreebie promotion, #Instafreebie Non-fiction Books for Authors and Writers.

It’s going well. Really well. In the first 24 hours, I received 60 new newsletter subscribers. To put that in context, it took me 18 months to get my first 60 subscribers.

 

But how did I get here?

I’m a member of the Self-Publishing Formula group on Facebook, and I’ve signed up for their email newsletter. One newsletter talked about forming smaller genre-based groups for cross-promotion. I joined a couple of groups, including the non-fiction group.

I’d only been in the group a couple of days when one of the members, Jackson Dean Chase, floated the idea of a joint promotion of books for writers.

All I had to do was have a book I could use as a reader magnet, and have it uploaded on Instafreebie.

Well, I had a book—Christian Publishing: A Guide to Publishers Specializing in Christian fiction. I didn’t have it uploaded on Instafreebie, but a couple of hours on Canva and Calibre fixed that. And I was in.

Jackson contacted Instafreebie, who promised to promote the giveaway if we could get ten or more authors involved.

We got 18.

All participating authors agreed to email our current lists, and to promote the giveaway on social media. The beauty of this promotion was that participants weren’t required to have a minimum number of subscribers. Many cross promotions do … which makes it difficult for authors with smaller mailing lists (*raises hand*).

Jackson created some graphics for us to use, and Barb Drozdowich collected all our covers and set up a landing page. She linked the 18 books on the landing page to the book pages on Instafreebie. Visitors can click on a book cover and be taken to Instafreebie to sign up for the author’s mailing list and collect their free download.

Promoting on Social Media

Jackson set up a Headtalker campaign to run on the first day of the promotion. This hit the targeted number of supporters, and meant 53 supporters combined to reach 1,221, 732 people on Twitter, Facebook and Tumblr.

Yep, that’s more than 1 million social media contacts. It wasn’t difficult to reach because we have 18 authors in the cross-promotion, and many of them have more than one social media account. It helped that one of the authors in the cross-promotion has over 180,000 Twitter followers!

We have also set up a Thunderclap campaign for 11 February, the day before the cross-promotion ends. (We’re still recruiting supporters—Thunderclap requires a minimum of 100 supporters in order for a campaign to go ahead).

We got mentions on a couple of big author groups on Facebook, including The Smarter Artist. Giveaway authors also posted on groups they are members of. For example, I posted on Australasian Christian Writers, Christian Writers Downunder, and New Zealand Indie Authors, and Romance Writers of New Zealand. I’ll post on some other groups later in the week—making sure I only promote in groups which permit self-promotion, of course!

I’ll be blogging more about cross promotions at Australasian Christian Writers over the next few weeks, and I’ll post links in my next newsletter. If you’re not already on my newsletter email list, you can sign up at Instafreebie (surprise!).

Here’s the link: http://indiebookpromo.com/instafreebie-books-just-authors-writers/

There are some excellent books on offer—and they’re all free!

And if you’d like to support the Thunderclap campaign, click here: https://www.thunderclap.it/projects/52900-nonfiction-books-for-writers

We need 100 supporters in the next four days in order for the campaign to go ahead. It doesn’t matter how many likes or followers you have—you still count as one supporter for Thunderclap.

Have you participated in any author cross promotions? What was your experience?

If you’ve never used Instafreebie, what questions do you have?