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Best of the Blogs

Christian Editing Services | Best of the Blogs | 4 November 2017

The best of the blogs: must-read posts on writing, editing, publishing, and marketing your books, featuring Anne Greenwood Brown, Parul MacDonald, Kristine Kathryn Rusch, Lisa Hall-Wilson, and Kristen Oliphant

Writing

Point of View

Anne Greenwood Brown visits Writers Digest with an excellent post on point of view, author intrusion, and the importance of showing the story through your character’s eyes.

Cleaning the Lens

Subtext

Lisa Hall-Wilson visits Jami Gold’s blog to share about The Hidden Messages in Deep Point of View and Subtext. This is important: as a reader, subtext is what differentiates a so-so novel from a great novel.

Publishing

Choosing a Publishers

Writer Unboxed have a fascinating post from editor Parul MacDonald on the relative advantages and disadvantages of working with small publisher vs a big publisher. What interests me most is how much of a book’s success rests on the marketing, and how even the “experts” can get things wrong when making decisions outside their area of expertise.

Copyright

One day they’ll invent calorie-free chocolate, ice cream, and fried food. On that day, Kristine Kathryn Rusch will be able to stop blogging, because we’ll be living in some kind of fantasy utopia where nothing ever goes wrong. Until then, KKR will be writing and publishing blog posts on the myriad ways agents, publishers, and others find to rip authors off.

This week, it’s unethical companies or studios offering an option on your book then registering the copyright. This creates confusion over who owns the copyright … and who can therefore benefit from sales of the book (or movie or TV series).

Long story short: don’t sign an option agreement until you’ve read ALL KKR’s blog posts on copyright, and until a competent entertainment lawyer has read the contract.

Business Musings: Stealing Intellectual Property (Contracts/Dealbreakers)

Marketing

MailChimp

If you use MailChimp as your email provider, you need to check out this post from Kristen Oliphant, then get on over to MailChimp to change your settings back to double opt in. There should be a notification from MailChimp when you log in.

Social Media

Litsy

Social media is about connecting with readers, not selling to them. One new(ish) app for booklovers is Litsy—think of it as Instagram meets Goodreads. I’ve been on Litsy for a while, but haven’t really worked it out. Fortunately, Raimey Gallant has a great post this week with 33 Pro Litsy Tips from Fellow Bookworms.

Pro Litsy tips from fellow bookworms updated 9Mar2020

If you sign up, you can find me at @iolagoulton. Yes, I follow back! Do you have to be on Litsy? Of course not. But you might want to sign up using your Twitter/Instagram name just so you have the same user name on all three platforms.

That’s all for this week! What’s the best or most interesting post you’ve read this week?

Best of the Blogs

Best of the Blogs: 29 July 2017

I’m back with best of the blogs, the best posts I’ve found this week on writing, editing, publishing, and marketing. What’s the best or most useful post you’ve read this week? Let me know in the comments.

Writing

Conflict in Romance

In Conflict – Avoid the Easy Route, posted at Romance University, editor Julie Sturgeon looks at conflict in romance. She explains how getting the internal conflict wrong can leave you with a grown-up version of “Green Eggs and Ham”. Oops.

(As an aside, Andrea Grigg uses exactly this trope in Too Pretty, but without coming off like an adult Dr Seuss book. At least not in my view).

Characterisation

How to Write Characters Who Don’t All Feel the Same is an excellent post from Janice Hardy at Fiction University on showing character traits though dialogue, dialogue tags, and action.

Janice is the author of Understanding Show, Don’t Tell. I haven’t read it yet, but one of my clients credits it with cutting her editing bill in half. After reading this book, she did another round of intensive self-editing on her manuscript (including cutting 25,000 words to go into a sequel). As a result, I was able to complete her edit for half my original quote. It made it a much more enjoyable job as well!

Editing

I was interviewed by Christine Dillon about my role as an editor. Do you have any burning editing questions you’d like me to answer?

Iola Goulton – interview with an editor

Marketing

Website Design #1 (Big Picture)

As well as being a freelance editor, I’m also a book reviewer. As part of my reviewing activities, I like to be able to link to an author’s blog, add their brief bio to a review, link to their books on Amazon, tag them in a post on Twitter and so on.

It’s amazing how often I can’t do these things because the author doesn’t have a Twitter account or hasn’t set up an Amazon Author page or (worse) doesn’t even make their books available on Amazon.

These authors are missing out on free publicity from me (and probably from other reviewers as well) for the simple reason that they haven’t taken the time to set their basic passive marketing up properly. Most authors claim to loathe marketing ,which is all the more reason to do this part well.

After all, if you can get other people (readers and reviewers) talking about your book to their friends, that’s even more powerful than you talking about your book.

Author Jami Gold has recently updated her website, to make sure she was doing all these basics right. In this blog post, she explains what she’s done, and why: To Make A Reader Friendly Website.

Yes, I know this is a list of activities without any explanation of how she has done it. Don’t worry—I’ll cover as much as I can over the next few months in my Wednesday blog posts. In the meantime, follow my blog on Feedly (or your favourite reader) or subscribe to my monthly Newsletter to ensure you don’t miss any posts.

Website Design #2 (Detail)

Ever wanted to add quotes to your WordPress site (like Bible quotes, quotes from your books, quotes from books you’ve enjoyed …). This blog post explains how you can add quotes using a free WordPress plugin. Very clever!

https://www.elegantthemes.com/blog/tips-tricks/how-to-display-random-quotes-on-your-wordpress-website-in-4-easy-steps

How Do Successful Authors Market their Books?

BookBaby have released a survey on what successful authors do in terms of marketing. The survey was completed by 7,677 published or aspiring authors in October and November 2016.

There are some interesting results, such as the table comparing the activities of successful authors ($5,000 or more in annual book sales) vs. unsuccessful authors ($100 or less in annual book sales). What would be more interesting is understanding the return on investment (ROI) of these activities—especially the high-cost-no-guaranteed-return activities such as hiring a publicist.

There were also interesting comments on soliciting reviews. Successful authors were more likely to ask book bloggers for reviews, while unsuccessful authors asked friends and family. This is significant: Amazon will delete reviews from people they suspect of having a financial or personal relationship with the author, which defeats the purpose of asking friends and family for reviews.

Also, it’s not good marketing. If I look at a book on Amazon and notice that two of the five reviewers have the same last name as the author, I’m going to assume those are reviews from family members—especially if the author has a less common last name (e.g. Goulton). And I’m going to ignore the reviews, because I know they are biased.

http://blog.bookbaby.com/2017/07/how-independent-authors-promote/

What reviews do you pay the most attention to?

Best of the Blogs: 4 March 2017

Best of the blogs – the best posts of the week on writing, editing, publishing and marketing your books. And a little inspiration to encourage you.

Best of the Blogs 4 March 2017

Writing

Jami Gold talks about the importance of writing that immerses us in the story—or, more often, what takes us out of the story. She’s right. As usual. (I’m not a fan of the genres she writes, but I love her writing advice.)

Larry Brooks at StoryFix shares some depressingly good advice about The Bermuda Triangle of Storytelling (depressingly good because it’s easy to read, yet difficult to implement).

Beth Vogt visits Novel Rocket to share Donald Maass’s Freeze Frame technique for writing strong fight scenes.

Can you use song lyrics in a novel? It’s a common question, and Helen Sedwick gives the answers in this post at BookWorks.

And for some fun, Kari Lynn Dell visits Writers in the Storm to share 5 Things Rodeo Taught me About Writing.

Top 5 Things Rodeo Taught me About Writing

Editing

Do agents edit? Should agents edit? Rachelle Gardner shares to what level she edits books for clients, and why in How Much Should Agents Edit?

Publishing

Chandler Bolt at Self-Publishing School has a great post on choosing the Perfect Book Title.

And Judith Briles visits The Book Designer to warn us to Beware of Sharks in Publishers Clothing in light of the recent demise of Tate Publishing (of course, if you’d downloaded my free guide to Christian publishers, you’d already know how to tell a shark from a minnow. If you haven’t downloaded it … sign up to my email list in the box on the right).

Marketing

This is a step or three ahead of me for now, but those of you with two or more books published might be interested in this article. In it, Alexandra Amor visits The Creative Penn to talk about using Amazon advertisements (and Facebook tracking pixels) to drive newsletter signups.

Encouragement

And finally, some words of encouragement from DeAnna Julie Dodson (aka Juliana Deering) at Inkwell Inspirations: we are Chosen. And equipped to serve.

That’s all for now. Have a great week!

Best of the Blogs: 11 February 2017

My roundup of the best blog posts in the week ending 10 February, on writing, reading, publishing and marketing.

Writing

Free Writing Books

In case you hadn’t heard yet, I’m one of 18 writers involved in this Instafreebie promotion. Click here to find free non-fiction books on writing, publishing and marketing. But get in quick, because the promotion ends on Sunday 12 February.

(Over)writing

Christina Delay visits Jami Gold’s blog to share her 5 Steps to Avoid Overwriting (broadly defined as the lines we love the most. No, not really).

What do Readers (and Authors) Want?

Carrie at Reading is My Superpower (is that a cool blog name or what?) shares five things she wishes she saw more of in Christian fiction … and five things readers can do more of.

Publishing

Self-Publishing Tips

Pam McCutcheon visits Funds for Writers to ask: Should I Hire Someone to Upload by eBook or Do it Myself? I thought DIY was a no-brainer, but Pam points out as a PC user and non-US resident, I can’t upload to Apple or Nook myself. Paying someone like Pam to do it for me would mean I didn’t have to share my royalties with a distributor like Draft2Digital or Smashwords.

Marketing

Social Media

Do you use a social media scheduling app? The two main choices are Hootsuite and Buffer, and this post by Meenakshi Krishnan from Jeff Bullas’s blog takes you through the pros and cons of each.

I use Buffer, because I find the interface easier to use. While the analytics might not be as good as Hootsuite, they are more than sufficient for my needs. And Buffer supports Pinterest, which Hootsuite doesn’t.

http://www.jeffbullas.com/2017/02/07/buffer-vs-hootsuite-one-really-wins-social-scheduling-game

Book Promotion

Jennifer Brown Banks visits Nina Amir at How to Blog a Book to offer some handy tips on creating a social media marketing plan for your book. I’ll certainly be applying some of these ideas to my own marketing plan. My favourite is to make sure your posts do double duty, by cross-posting to social media.

 

That’s all for this week. What’s the most useful blog post you’ve read this week?