I’ve been talking about author platform for the last few weeks. We’ve covered: What is an author platform? Do I need a website? Do I need an email list? Do I need to be on social media? I hope I’ve convinced you that a solid author platform needs all three: a website, email list, and …
How to Best Optimize Blog Posts for SEO used to be a blog post, although the blog post had 20 tips and the book has 25. It is very short, and the actual content ends shortly after the halfway point (there is then a sample of the author’s 30-Day Book Marketing Challenge). Thompson starts by explaining …
If you’re reading this, you’re probably a writer. But you weren’t always a writer. Once upon a time you were a reader and—perhaps—an aspiring writer. Like me. I’ve always been a reader. A bookworm, if you like. And like many readers, I also wanted to be a writer. Specifically, a novelist. I won two school …
Yes. And no. In terms of building an author platform, you need methods of attracting potential new readers. Some people call this outreach. Social media is great for outreach. It’s not so great for selling. The disadvantage of social media is that you don’t own the platform. If you infringe the rules of the social …
It is a truth universally acknowledged that the author with the biggest email list wins. Well, not quite. It’s not exactly universally acknowledged. But successful indie authors use email lists and newsletters to build relationships with readers, then to sell. But the relationship comes first. Remember: Attract Engage Convert Potential readers may have been attracted …
Marketing is a huge topic, and a short book like this can only ever scratch the surface even when dealing with the niche of online book marketing. That can be seen as both a weakness as a strength—a weakness in that there is so much How to Market Like a Boss! doesn’t say, but a …
Last week I discussed the need for that elusive necessity, an author platform. This week I’m talking about the main foundation of an author platform: a website. Your author website is your online home. It’s where readers will go to find out about you and your books. I asked in a reader group and they …
It’s a term we hear a lot: author platform. But what is an author platform, and how do you build one? Simply put, an author platform is any means by which you can connect with readers and sell books. And you build it. Brick by brick. The size of an author’s platform is important to …
I recently undertook a marketing research exercise—I signed up to the mailing lists of around twenty Christian authors through a multi-author online giveaway to find out what makes a good email. The emails I received from the participating authors ranged in quality and effectiveness from great to illegal. Here are the five key lessons I …
Welcome to the first #AuthorToolBoxBlogHop of 2018! The monthly Author Toolbox Blog Hop is organised by Raimey Gallant, and has over 40 participating blogs. To find more posts, click here to check out the main page, click here to search #AuthorToolBoxBlogHop on Twitter, or click here to find us on Pinterest. Are you writing real-life …
