Home » 4 Decisions to Make Before Building Your Author Website (An #AuthorToolBoxBlogHop Post)

Building Your Author Website

4 Decisions to Make Before Building Your Author Website (An #AuthorToolBoxBlogHop Post)

I’ve been busy building websites. The demise of Google+ has meant we’ve created a new WordPress-based site for Australasian Christian Writers, and I’m now doing the same for International Christian Fiction Writers. And I still need to review my own sites …

I’ve been reminded that building your author website is a lot easier if you make some of the key decisions before you start. This site was the first I built, and it took weeks—simply because there were so many decisions to be made. The most recent site only took two days, because I made all the big decisions before I started (although we still haven’t officially launched the site … and I’m not responsible for the content).

Here are the big four decisions:

1. Decide on your platform

Website design has come a long way from the days when people had to speak html as a second language in order to be able to develop a website. Now there are a variety of free and paid options that mean even the least tech-savvy person can set up a website.

The most well-known options are Blogger and WordPress. Other options include SquareSpace, Weebly, and Wix. All have free and paid options, with the paid options allowing you to use a custom domain name (i.e. www.iolagoulton.com rather than www.christianreads.blogspot.com).

Blogger (powered by Google) is probably the easiest to use, especially if you’re not especially tech-savvy. However, it’s an old platform, needs investment, and it’s unclear how the death of Google+ will affect Blogger commenting going forward (and existing Google+ comments will be lost, along with images stored in Google+).

WordPress.org (the paid version) has a huge range of themes and plugins you can use to customise your site, but most people would need the assistance of a web designer to undertake any customisation. The advantage of using a WordPress-based site is that it’s designed to be a website not just a blog, so the finished product looks a lot more professional.

(If you want help building a WordPress.org site, either click here to sign up for my March Marketing Challenge, or check out Shannon Mattern’s free 5 Day Website Challenge.)

2. Choose a Theme

WordPress has a virtually unlimited number of themes, both free and paid. It might be tempting to use the standard theme (currently Twenty Nineteen), but that’s soon going to date your site … and you run the risk of your site looking exactly the same as all the other sites using the same theme.

I use the free version of the Make theme from Theme Foundry on this site—it’s fully customisable, but not difficult to use (especially not if you sign up for the 5 Day Website Challenge). A lot of people use and love Divi, available from Elegant Themes.

The most important things to look for in a theme are:

Mobile Responsive

More and more people access the internet using mobile and tablet devices, so you need to chose a theme that automatically adapts to the size of the screen.


Many themes have a limited number of fonts and colourschemes. That might not matter if you don’t already have your own brand fonts and colours. But if you do, you’ll want a theme you can adapt to your own branding rather than being forced to use the preset colours and fonts.

3. Decide your colourscheme.

The problem with picking a colour is you’re not at school any more. You have more than the standard eight colours of crayon on offer at school (although you might have been one of the lucky kids to have Crayola crayons with 64 colours).

No, now you have an almost unlimited choice (somewhere around 16,700,000, if I’ve calculated correctly).

Colour should reflect your genre: black and red probably aren’t the best choices for a contemporary romance author.

How do you choose? What colours go together?

Don’t worry. Canva.com has some blog posts which will give you some good ideas around possible colour combinations:

4. Pick your fonts.

Fonts are both easier and more difficult to pick than colours. Sure, there are less than 16,700,000 choices, but you have to choose two, or maybe even three.

You need an easy-to-read font for your body text, and another font for your headings (perhaps more than one, as you can have several levels of headings and subheadings). You can be a little more creative with this choice, but it still needs to be consistent with your genre and author brand.

Canva and Elegant Themes have some excellent blog posts on font choices:

It can be tempting to stick with the tried-and-true Arial or Times New Roman fonts, perhaps because it’s hard to decide on a font. But some fonts are best avoided.

As you look through the font lists, you’ll see a lot you don’t like, some you like but which aren’t right for your brand, and (hopefully) a smaller number of appropriate font choices. Then you need to consider which two or three fonts you can use together.

Here are some useful resources on font pairings:

That last resource is very cool. Pick a font, and it doesn’t just tell you what fonts would pair well. It shows you four or five options on a mock website, so you can really see how the fonts look together (hover over the text for it to tell you the font name).

Just set a timer: there are so many options that it’s easy to get lost!

Do you need help in developing your website or your author platform?

If so, check out my March Marketing Challenge: Kick-Start Your Author Platform. It’s a 40-day Challenge, and I take you through every step, from considering your genre and target reader, to a real live website. You’ll receive a 70-page workbook, and membership to our exclusive Facebook group—a great place to ask questions.

Click here to find out more.

This post is part of the monthly Author ToolBox Blog Hop, organised by Raimey Gallant. We now have over 40 blogs participating. To find more Blog Hop posts:
Need help with your novel? I'm available for manuscript assessment and editing services. Need help with your author platform? Check out my Kick-Start Your Author Platform Marketing Challenge. Looking for a publisher? Sign up to my newsletter below.

Subscribe to my monthly newsletter and receive an exclusive guide to publishers specializing in Christian fiction.


Sign up to my newsletter, and I'll send you monthly news and updates on writing, editing, publishing, and marketing, and relevant promotional material. I won't send spam, and you can unsubscribe at any time. Please read my Privacy Policy for details: www.christianediting.co.nz/privacy-policy

You're subscribed! Check your email for your exclusive guide to publishers specializing in Christian fiction. If you don't get it within ten minutes, email me at igoulton@christianediting.co.nz.


  1. I strongly feel that google should transfer the comments to Blogger somehow. I’m on the free wordpress version, and FYI, it is not pinterest friendly anymore. I was chatting with their support service for two hours about it tonight…again.

    • Iola says:

      Apparently Google “can’t” transfer the G+ comments, so they’ll all be anonymous unless the individual user goes into G+ and reactivates their Blogger profile (or something like that. I received the email, but haven’t yet read it or acted on it). But it does seem odd that one part of Google (G+) can’t talk to another part (Blogger).

      And Pinterest – how frustrating! What’s the problem?

  2. Louise says:

    Great tips 🙂 I’m still on the free WordPress version at the moment, but I might upgrade to the .org version some day, if I can get my head around it! (And once I’ve finished a first draft 🙂 )

    • Iola says:

      If you’re using free WordPress, then I think WordPress.org is essentially similar. But I would recommend changing sooner rather than later – it’s not expensive. Kristen Lamb said she lost thousands of followers when she switched from .com to .org, so I’d suggest making the switch before you have thousands of followers you don’t want to lose.

      • Louise says:

        Glad to hear it’s similar! I like how easy WordPress is to use 🙂
        I wouldn’t want to lose any of the connections I’ve made already, something to think about!

  3. Yeah, I use blogger and it’s easy but I do a blog for my writing group on WordPress so I have some familiarity with both. I never thought I would switch from blogger but I’m giving it a second thought. Seems every time I get comfortable with a platform, something changes.

    Susan Says

    • Iola says:

      How do you manage comments on Blogger? My group sites used Google+, which is why we’ve moved to WordPress.

      I hear you on the neverending changes to the platforms. I could live with improvements, but a lot of them don’t seem to be improvements from my point of view as the user (e.g. Windows 10).

  4. Great to have someone in the hop with this knowledge. I can attest to the time it took me to launch my website with the considerations you mention. Funny part is, despite it being a “professional” site, I still question its level of professionalism, but I think it captures the whimsy and dark humor I was after. One question I have (and have no idea who owns) is around Gravatar. I don’t remember ever signing up for an account, but somehow my online presence seems to be linked to it and I can’t unlink it to redirect it to the right place. Anything you have experience with?

    • Iola says:

      I’ve recently been battling Gravatar myself. As far as I can tell, it’s owned by WordPress.com (not WordPress.org). If you have a WordPress.com blog, then Gravatar is attached to that. Also, you might have (knowingly or unknowingly) created a Gravatar account when commenting on a WordPress.com site.

      You should be able to go to Gravatar, log in, and reset your information. You’ll probably need to do a password reset, which might mean a bit of trial and error to work out which email address you signed up with (if you’re like me and didn’t know you’d signed up, so didn’t know which email address you’d used).

      Hope that helps!

  5. Seriously, Iola, I need to decide IF I want to move over to WordPress from Blogger. I’m horribly tech-challenged! And I so need to create a website. I’ve saved this post. Thank you so much for this excellent info about author website. All best to you!

Leave a Reply

Your email address will not be published. Required fields are marked *