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Does Amazon allow Reviewing Circles or Pyramids?

Book Reviews | Does Amazon allow Reviewing Circles or Pyramids?

It seems that someone asks this question every month or so on one or other of the writing groups I’m in on Facebook:

Are Reviewing Circles allowed under Amazon’s Reviewing Guidelines?

First, let’s define a reviewing circle (which I have also recently seen described as a reviewing pyramid). A reviewing circle is an attempt to get around Amazon’s “guidelines” prohibiting review swaps, where two authors agree to give each other a five-star review. Amazon says:

The following are types of reviews that we don’t allow and will removed:

  • A positive review from an artist on a peer’s album in exchange for receiving a positive review from them.
  • Amazon also prohibit giving a negative review on a competitor’s product, which leaves authors no way out: they can’t swap positive reviews, and one can’t leave a negative review to prevent them swapping positive reviews. Basically, if you’ve reviewed a book by another author, they shouldn’t review your books (and vice versa).
  • Over the years, many authors have tried a variety of shady tactics to boost their five-star reviews.
  • Over the years, Amazon have tightened their rules to forbid most of these tactics.
  • Reviewing circles and pyramids are one of these shady tactics.

The basic principle of a reviewing circle is that authors are not swapping reviews. Instead, they are each reviewing a book by a different member of the circle:

  • Author A reviews a book by Author B
  • Author B reviews a book by Author C
  • Author C reviews a book by Author D
  • Author D reviews a book by Author A

In the first round of reviews, the authors are not swapping reviews no author is reviewing a title by the author reviewing their book. The problem arises in the subsequent rounds of reviewing, especially if the reviewing circle is only a small group of authors: it doesn’t take long before the authors will be reviewing a title by an author who has already reviewed their title … which means it’s turned into a review swap.

To avoid this, the circle needs to continually attract more authors. This could be where the pyramid comes in: instead of working in a circle, authors could be asked to review the top book in a list, then take the top book off the list, add their own book to the list, then recruit X more authors to join the pyramid.

As with any pyramid scheme, the people at the top of the list get the most benefit, because the pyramid eventually runs out of people who could join (which is one reason why pyramid selling schemes are illegal).

But there are other reasons why a reviewing circle (or pyramid) is a bad idea:

Promotional Reviews

Amazon forbids what they call “promotional reviews”, which is basically any book review that’s intended to boost the book rather than provide an honest response from a reader:

We don’t allow anyone to write reviews as a form of promotion.

If the purpose of the reviewing circle is to get reviews to make your book seem better or more popular, then those reviews are promotional.

Reviewing Circles are Unethical

Some authors try to justify participating in a reviewing circle in that it’s not specifically against Amazon’s rules. Just because something is permitted (or isn’t prohibited … which I disagree with), doesn’t mean it’s right.

As an author, you might intend to be honest in your reviewing circle reviews: read the book from beginning to end, then write and publish an honest review with an honest star rating (even if that’s not five stars).

(Dis)honest Reviews

Reviewing circles can encourage dishonest reviews, and it’s not hard to see how this can happen. Take this example: you join a reviewing circle and get the first book you’re supposed to review. And it’s awful. It’s bad enough that the story isn’t a genre you read and that you don’t like the main character. But the author doesn’t seem to know how to spell or punctuate.

What do you do?

If you write an honest review, the author might take offence and give your book a negative review. The alternative is to not write an honest review.

Reviewing Circles Can Affect Also-Boughts

At the bottom of every sales page, Amazon lists the “also-boughts”, products that people who bought this product also bought. It’s a clever way to try and sell more: if you like Book A, then you might also like Books B and C, because lots of people who buy Book A also buy B and C.

Generally, the also-boughts are books by the same author or books in the same genre. This works in your favour, especially if your books are displayed as an also-bought for more popular books in your genre.

But it’s possible to “poison” your also-boughts e.g. by publishing in more than one genre, or by encouraging friends and family who don’t read your genre to buy your book. If you write sweet contemporary romance and the first three people to buy your book are people in your reviewing circle who usually read  erotica and horror, what’s going to show on your also-boughts? Erotica and horror. That’s going to put off future sweet contemporary romance readers.

I’m no expert on also-boughts. If you want to find out more, I recommend this excellent series of blog posts from author David Gaughran.

Reviewing Circles Lead to AMS Targeting Issues

I’m also no expert on advertising, least of all Amazon advertising. But I am advised this behaviour will mess with the data Amazon uses to target advertisements, and make it harder (and therefore more expensive) to sell books through Amazon advertising.

Reviewing Circles Could Get You Banned

Anyone who has been watching the Amazon reviewing and selling ecosystem for any length of time has seen authors get banned for bad behaviour. Sometimes it’s done with a fanfare, and sometimes it’s done quietly.

Either way, it means the affected author is no longer allowed to sell from Amazon.

Reviewing Circles are Unnecessary

Yes, Amazon reviews are important.

Yes, we want to support our fellow authors.

But there are better ways to support an author than swapping reviews on Amazon. For example:

  • Review their book on Goodreads.
  • Review and recommend their book on BookBub (which may have the added advantage of helping them get a BookBub Featured Deal).
  • Feature their book on your blog/website. this could be a book review, an author interview, or some other promotional content. It’s your website, so you can promote all you want.
  • Promote their book on social media e.g. book quotes on Twitter, a #bookstagram post on Instagram, a mention or review on your podcast or BookTube channel, a #BookTok post on TikTok … the list goes on.
  • Review or mention their book in your email newsletter.

… the list goes on.

You can do whatever you like on a website you own. You can promote your fellow authors as much as you want.

Just don’t do it on Amazon.

Redeeming Your Time

Book Review | Redeeming Your Time by Jordan Raynor

There are any number of time management and productivity books available at your local bookshop or library. in my experience, most of them promise if you follow their One True Way of organising your life, then you will be a happier and more productive person. The problem with this line is that God created us all to be unique, so what works for the author many not work for me, and what works for me may not work for you. This leaves us feeling like a failure when the One True Way doesn’t work, so we’re back on the organisation/productivity bandwagon to find a way that does work.

There are two authors I’ve come across who acknowledge the fallacy in this way of thinking:

Becca Syme, a Gallup-certified Strengths Coach, who encourages readers (and watchers – she has some excellent YouTube videos) to QTP: Question The Premise. What does that mean? Simple. Don’t assume that an absolute statement is correct, then feel bad when that thing does’t work for you. It doesn’t work because there is no One True Way to organise your life.

Jordan Raynor, who says:

“Nearly every author promise[s] that his or her method to solving our time management problems is easy … the work of redeeming your time will not be easy, but it will be worth it.”

Raynor points out that if we are to redeem our time and become more like Christ, we need to start with Christ.

In Redeeming Your Time, Raynor takes readers through a series of principles and practices we can use to better utilise our time. Yes, he shares his own personal productivity system, but doesn’t teach it as the One True Way. Where he does advise on a specific practice, the rationale is backed either by Scripture or by science.

For example, he talks about the Zeigarnik effect, the tendency for uncompleted tasks to clutter our minds (sometimes to the point that we forget things … or is that just me?).

This discussion brought to mind the many sermons I’ve heard where the pastor started by telling us to put out of our minds all those things on our to-do list and concentrate on God (meaning, concentrate on the sermon). My mind’s immediate reaction was to start listing all those unwritten tasks, to the point where I couldn’t concentrate on the sermon until I’d written them in the back of my sermon notebook.

This is basic psychology … but is exactly what the speaker didn’t want.

Raynor points out there is a reason St Paul tells us to make all our prayers and petitions known to God—because clearing our minds will help our anxiety and stress. That may also be a reason some Christians like to journal: writing helps clear their mind so they can concentrate on what’s important.

Raynor is a fan of David Allen’s Getting Things Done workflow:

I recognize that my ability to be hyper-productive is a gracious gift from God. But I credit Getting Things Done for being the dominant tool God has used deliver that grace in my life.

I took a lot of notes from Redeeming Your Time, and I will need to print them off, read them, and review them to work through what my “new normal” can and should look like now I am an empty-nester working three-plus days a week for a local company, rather than being the self-employed work-from-home mother of teenagers.

Will Jordan’s system (or any system) make me hyper-productive? Raynor says no (which is odd, but still a relief). Will it be easy? Raynor says no to that question as well. Will it help me get to the end of my to-do list? Raynor says no … and that’s okay because:

God doesn’t need you to finish your to-do list … If the things on our to-do lists are on God’s to-do list, he will complete them with or without us.

I find that both encouraging and motivating. If it encourages you and you want to better utilise your time, then you might want to check out Redeeming Your Time.

Thanks to Waterbrook and NetGalley for providing a free ebook for review.

About Redeeming Your Time

Manage your time the way Jesus managed his with a biblical antidote to swamped to-do lists and hurried schedules.

Despite the overwhelming amount of resources for time management and work-life balance, the ability to cultivate the efficiency and equilibrium needed to manage all our worthy pursuits can often feel frustratingly out of reach. The reason for our struggle is that productivity and time-management systems focus on individual habits rather than more meaningful and lasting lifestyle changes. But as it turns out, there is a better way to reach our full potential.

We don’t need just another approach to changing our habits. What we need is an operating system that takes into account the full scope of our lives. In these pages, bestselling author Jordan Raynor presents this system, using seven powerful time- management principles drawn from the example of how Jesus lived:

1. Start with the Word: Find meaningful connection with the author of time daily.
2. Let Your Yes Be Yes: Accept only the commitments you can fulfill.
3. Dissent from the Kingdom of Noise: Create room for silence, stillness, and reflection.
4. Prioritize Your Yeses: Confidently maintain your commitments.
5. Accept Your “Unipresence”: Focus on one important thing at a time.
6. Embrace Productive Rest: Live the God-designed rhythms of rest which are productive for our goals and souls.
7. Eliminate All Hurry: Embrace productive busyness while ruthlessly eliminating hurry from our lives.

With these principles, you’ll see how Jesus managed his time on earth and how he responded to human constraints much like the ones you face today. More than that, you’ll discover corresponding practices that will help you embrace the best, most Christlike version of yourself possible: purposeful, present, and wildly productive.

Find Redeeming Your Time online at:

Amazon | BookBub | ChristianBook | Goodreads | Koorong

Blogging for God’s Glory in a Clickbait World by Benjamin Vrbicek and John Beeson

Book Review | Blogging for God’s Glory by Benjamin Vrbicek and John Beeson

As the title suggests, this is a book about blogging as a Christian in a world that seems to rate sensationalism over truth and quantity over quality. The two authors provide a compelling case for more purposeful blogging from Christians. Neither is a megablogger. Instead, they are both average people, like you and me.

They are not promising instant fame and fortune if you follow their method.

Instead, they say almost the opposite:

Blogging for God's glory means first, to have our motivations aligned with God's, and second, to pursue excellence in the craft, including theological precision, beautiful prose, visual appeal, and the edification of readers.

In other words, if you’re blogging (or considering blogging) to earn easy money, you’re misguided because that’s not how it works for most people. And if you’re blogging for the wrong reasons (especially money or platform), then it will become too easy to give up when you don’t immediately succeed. (And you won’t immediately succeed.)

Rather, the authors encourage us to believe in our calling to blog, and to continue serving God by delivering quality content.

The book also asks bloggers to consider who we are writing for, serving God and our readers (not ourselves), and the all-important issue of promotion: is it godly to promote ourselves by promoting our blog? This was definitely one of the stronger sections:

If you want to write to serve others, you need to network for the service of your blog. You need to network for the service of God.

They then move on to addressing some of the practicalities of blogging: what to blog about (and what not to blog about), what platform to use, and how much it will cost in terms of time and money.

My one issue was that book seemed to end abruptly, at the 67% mark on my Kindle. The book then included three lengthy appendicies. The first was a series of quotes from Christian bloggers answering the question, “Is blogging dead?”. The second was a glossary of terms bloggers should know, and the third was a range of other quotes from bloggers. These appear in the text of the print edition but for some reason they couldn’t format the quotes as pull quotes in the general text of the Kindle edition, so they appeared at the end. There was also an extensive references section.

This was all valuable and useful information, but it did affect the pacing of the book.

By the halfway point, the authors had covered a huge amount of information. I wondered what the rest of the book would include, as it felt like it was slowing down. Then it picked up pace again, before an abrupt conclusion and the long appendicies. Reversing the final two chapters may have improved the overall pace and offered a more satisfying conclusion.

Having said all that, the book’s benefits definitely outweigh the weaknesses. Vibrcek and Beeson have clearly outlined many of my own beliefs about blogging as a Christian, and provided a solid biblical backing for those beliefs.

I definitely recommend this book for Christians who blog, or who are considering blogging. It will help you decide why you’re blogging, and will challenge you to blog (and promote) with the right motives.

Thanks to the authors for providing a free ebook for review.

About Blogging for God’s Glory in a Clickbait World

7 Reasons God Hates Listicles

See what we did there? We piqued your interest, confused you, and maybe even made you mad. Mad is good; anger provokes a response. Maybe you will tweet your rage. Perhaps you will decry our buffoonery: “The ‘seven-reasons-why’ structure is a list-article,” you’ll tell your followers. And just like that, we won the scramble for clicks and attention. But did we steward your attention in a way that honors God?

Bloggers publish millions of posts each day, many written by faithful Christians who want to honor God with their words but struggle to know how. Blogging for God’s Glory in a Clickbait World guides Christians through the basics of setting up a blog—everything from affiliates and algorithms to widgets and WordPress—but also how to be a godly landlord of your internet real estate.

If you are a Christian blogger, you likely oscillate between burnout and apathy, with thoughts like “I must post NOW!” and “Who even gives a rip?” If you’re at this point, you’ve likely lost the plot. But you can get back on script. Authors Benjamin Vrbicek and John Beeson explore where the spiritual stamina will come from to serve a small readership faithfully and how to steward attention in a way that honors God in a world that celebrates chasing profit and pageviews.

Find Benjamin Vrbicek online at:

Fan and Flame

Find John Beeson online at:

The Bee Hive

Find Blogging for God’s Glory in a Clickbait World online at:

Amazon

Cover image: The Balance Point by Jordan Ring

Book Review | The Balance Point by Jordan Ring

Jordan Ring is one of a new breed of entrepreneurs, a “digital nomad” who has achieved what many people dream of—a work-life balance that means he and his wife earn enough from their online activities to support themselves and their dream lifestyle (at least for now. They don’t have children yet, and children do have a habit of changing priorities).

One of the myths of entrepreneurship, a myth fostered by business titles such as “The Four-Hour Work Week” is that entrepreneurs don’t work a lot. Ring points out the opposite is true: entrepreneurs just as likely to overwork, or to find it difficult to balance their work and non-work lives.

This book is Ring’s analysis of eleven areas where our lives can get out of balance:

  1. Preparation vs. Action
  2. Work vs. Play
  3. Yes vs. No
  4. Purpose vs. Passion
  5. Reactive vs. Proactive
  6. Intention vs. Perception
  7. Consumption vs. Production
  8. Instant win vs. Delayed Gratification
  9. Hustle vs. Health
  10. 80 vs. 20
  11. Potential vs. Contentment

Sure, a lot of his tips aren’t original. I’ve seen tips like these before:

Make a consistent time to plan each week, each month, and each year.

(You could also add “each decade”, given we’re at the beginning of 2020.)

Set aside time every day for the most important tasks for your business.

And just because these quotes aren’t original doesn’t make them any less true:

Filing to plan is planning to fail (Alan Lakein)

But there are also some useful productivity tips like clustering tasks, or setting up filters in Gmail so you’re not distracted by junk email.

If you love the work you do, you won’t work a day in your life. (John C Maxwell)

Ring then encourages readers to determine which two or three areas they’re strong on, and which two or three areas are their biggest problem, and take action on those areas. Of course, that’s the challenge with any business book, especially those discussing productivity.

Will we take action?

In this case, I think so. Ring hasn’t left us with a prescriptive list of unattainable goals. Instead, he encourages readers to recognize their biggest struggles, and start with whatever works best. I think that’s achievable.

Thanks to the author for providing a free ebook for review.

Not a Book Review. Just a Warning Against #BadWritingAdvice

Not a Book Review. Just a Warning Against #BadWritingAdvice

As a rule, I don’t think it’s appropriate to review a book based on only reading the Kindle sample.

But I recently found a book that was bad enough that unwary writers need to be warned against it … and I could tell just from the sample. The introduction promises a book in four parts, three of which are #BadWritingAdvice (and I couldn’t judge the fourth).

No, I’m not going to name the book. But I will tell you why it deserves this post.

First, the author offers hundreds of dialogue tags that can be used instead of “said”.

Top tip: use “said”.

Anything other than “said” is telling. If you want to add variety, don’t use a dialogue tag. Use an action beat, body language, or internal monologue. As Browne and King say:

When you’re writing speaker attributions the right verb is nearly always said. Verbs other than said tend to draw attention away from the dialogue.

Then the author offers hundreds (perhaps thousands) of adverbs to use with dialogue.

Apparently, adverbs add spice. That may be true, but spices have to be used carefully and in the right place to be effective: don’t use chilli where the recipe calls for paprika.

Top tip: don’t use adverbs to add spice to your dialogue tags.

Stephen King may or may not be correct, but I think he best expresses the common view:

The road to hell is paved with adverbs.

Next, the author moves onto how to explain feelings, emotions, and internal dialogue.

“Explain” is a synonym for “tell”, and all modern fiction authors know they are supposed to show, not tell. And modern fiction authors also know (or should know) that we do not use tags with internal dialogue.

Actually, there is no such thing as internal dialogue unless your character is telepathic or has a mental illness that means they hear voices (think Gollum and Smeagol). The correct phrase is internal monologue, because there is only one person in an internal conversation.

Top tip: if your dialogue is ambiguous, write better dialogue.

Browne and King have a view on this as well:

If you tell your readers she is astonished when her dialogue doesn’t show astonishment, then you’ve created an uncomfortable tension between your dialogue and your explanation … your readers will be aware, if only subconsciously, that something is wrong

Finally, the author moves onto body language and movement.

She didn’t give enough information in the sample to tell whether this information would be useful (i.e. accurate), or whether it’s as ill-advised as the previous three sections. If past performance predicts future behaviour, then I suspect this section is also #BadWritingAdvice.

If you happen to stumble across this book (or a book like it), please don’t buy it or read it or recommend it to your writing friends. Instead, read (or reread) Self-Editing for Fiction Writers by Renni Browne and Dave King, or any one of a number of other writing and editing guides.

They will all tell you to use said, avoid adverbs, and show, don’t tell.

(If you want my book recommendations, click here and check out my Amazon shop.)

Cover Image - Write Better by Andrew T Le Peau

Book Review | Write Better by Andrew T Le Peau

I’ve recently returned form the 2019 Omega Writers Conference in Sydney, Australia. Our keynote speaker was US literary agent Steve Laube, who inspired and challenged us all to pursue excellence in our writing.

He also talked about reading. Specifically, he pointed out that we shouldn’t restrict ourselves to reading (or watching) things we agree with. We should also read articles and books we don’t agree with, because they can expand our thinking by showing us alternative points of view.

Write Better had some ideas I disliked or disagreed with.

Le Peau even appeared to contradict himself on a couple of points. But it’s definitely a book worth reading, because the good far outweighs the less good.

Write Better: A Lifelong Editor on Craft, Art, and Spirituality by Andrew T Le Peau is filled with useful advice for Christian writers. #ChristianWriter #BookReview Share on X

I found three main faults with the book. First, Le Peau points out the importance of a great introduction as a way of engaging the reader, but I found his introduction somewhat boring. Second, he discloses that parts of this book have been taken from his blog, then goes on to caution the reader against sharing too much of their book online. Hmm.

Finally, I think the structure of the book doesn’t entirely work—he talks about the craft of writing, the art of writing, the spirituality of writing, then has five not-quite-related appendicies. Parts of the book read more like a collection of related blog posts rather than a planned book. The content is great. It’s just that it doesn’t always hang together as an overall whole.

But don’t let that analysis leave you thinking this book is an automatic pass. There is a lot of good information in Write Better, and it certainly got me thinking. And that’s the point.

We need to think, and being faced with ideas we disagree with forces us to think in a way reading the agreeable books doesn’t.

Let’s start with my least favourite thought-provoking idea:

If we want to keep our thinking sharp, we need to exercise. Yes, I know. Exercise is anathema to many writers. But Karen Posta, president of the American Academy of Clinical Neuropsychology says vigorous physical exercise is the only activity known to trigger the birth of new neurons. To be in top shape mentally, we have to be in shape physically.

Yes, it makes sense. It doesn’t mean I have to like it.

Many of Le Peau’s ideas are relevant to speakers (e.g. pastors), not just writers.

For example, he says:

While opening with a strong, compelling story is always a good option, be sure the story is consistent with your main point as well as your target audience.

How many times have you heard a pastor start a sermon with a fun or funny story that ends up having nothing to do with the subject of his sermon? Or how many times have they started with a Bible reading that’s not related to their main theme? You might get there in the end, but it’s muddy because your reader (or listener) is expecting one thing, and you deliver another.

This leads to another vital question: who is your audience?

Write for (or preach to) a specific audience. Who do you want to reach, and why? In preaching, preach to the audience (congregation) you have, not the audience you’d like to have.

He makes another point that I definitely subscribe to: KISS. Keep it simple, stupid. He says:

We often think that sophisticated vocabulary makes us seem more impressive and intelligent [but] fancy vocabulary was not more persuasive than simple words even in scholarly writing.

I suspect this is because some people don’t understand the sophisticated vocabulary and can better be persuaded by simple words that are easier to understand because there is no room to debate alternate meanings.

Stephen King says any word you have to look up in a thesaurus is the wrong word. I’d go one step further and say any word you have to look up in a dictionary is the wrong word. Le Peau says:

If you only want to connect with other experts and specialists, fine. Go ahead and sound pretentious. Otherwise, KISS.

Le Peau is also in favour of KISS when it comes to our subject matter:

If you can’t explain the main concept of your piece in thirty seconds, you are probably in trouble.

Not least because if you can’t explain it in thirty seconds, your reader (or listener) will get confused over what is your main point.

Le Peau also covers how to make our message memorable using techniques like alliteration, analogy, metaphor, and even cliche. He reminds us to use subtle repetition to make our point stick (a technique often used to encourage us to believe lies), and to use stories:

Facts touch our minds. Stories touch our whole person—our emotions,our desires, what we remember from the past and what we hope for the future. Stories tell us who we were, who we are, and who we can be.

Yes, those points all came from the writing section, which I found the strongest. But Le Peau also makes some pertinent observations about author platform:

We don’t seek to build a platform for ourselves but for our message—so it can be heard.

On that basis, if we’re sharing the message God has given us, then building a platform is God-serving, not self-serving.

Do we believe we have something to say? Then building a platform is as proper as seeking to write.

Book Review | Write Better by Andrew T Le Peau Share on X

Le Peau believes it best if authors have spent two to five years building a platform before sending in their first proposal. Sure, he’s talking as a career employee in a traditional Christian publishing house, but the same guidance surely holds true for self-published authors.

As an aside, Le Peau also makes an interesting point about preaching:

Preaching is not about [the preacher] or about well he does. It is about whether or not the Spirit shows up, and that’s the Spirit’s decision, not his. His job is to preach faithfully.

The same can be said for leading worship, taking communion, or any other church service.

Finally, Le Peau makes some interesting points in light of the fact that most of the world’s Christian publishing industry is centred in the USA:

Approximately 80 percent of the world’s population lies outside the West. Over half of all Christians now live outside the West.

So if we’re only writing for Western Christians (or, worse, Christians in the USA), then we’re missing most of the market. We’re certainly not fulfilling the Great Commission.

As you can see, there is a lot more good in Write Better than bad.

As such, it’s an excellent book for Christian nonfiction writers … which is most of us, as even fiction writers write nonfiction blog posts.

Thanks to IVP Press and NetGalley for providing a free ebook for review.

About Write Better

Writing is not easy. But it can get better.

In this primer on nonfiction writing, Andrew Le Peau offers insights he has learned as a published author and an editor for over forty years, training, guiding, and cheering on hundreds of writers. Here are skills that writers can master―from finding strong openings and closings, to focusing on an audience, to creating a clear structure, to crafting a persuasive message.

With wide-ranging examples from fiction and nonfiction, Le Peau also demystifies aspects of art in writing such as creativity, tone, and metaphor. He considers strategies that can move writers toward fresher, more vital, and perhaps more beautiful expressions of the human condition.

One aspect of writing that rarely receives attention is who we are as writers and how writing itself changes us. Self-doubt, fear of criticism, downsides of success, questions of authority, and finding our voice are all a part of the exploration of our spirituality as writers found in these pages. Discover how the act of writing can affect our life in God.

Whether you’re a veteran writer, an occasional practitioner, a publishing professional, or a student just starting to explore such skills, Le Peau’s wit and wisdom can speed you on your way.

You can read the introduction to Write Better Below:

All You Need to Know about Reviewing Online

Reviewing 101 | All You Need to Know about Reviewing Online

All authors want book sales. They also want book reviews (especially Amazon reviews), because readers use reviews in making their purchase decisions, and because advertisers like BookBub look at reviews and ratings before deciding whether to accept an advertisement.

I’ve been actively reviewing books online since 2011, and I now have over 1,000 published reviews (I think. I don’t keep count). During that time, I’ve met a lot of other book reviewers online (and I’ve even met some in real life). I’ve learned a lot about reviewers, reviewing, and I’ve also written a lot of blog posts on the topic.

I’ve also seen (and responded to) dozens if not hundreds of questions about reviewing. Today I’m collating the most common questions I’ve heard about online reviewing into a single resource post.

First, what makes a good book review?

There is no one answer—I’ve found most reviewers try to write the kind of reviews we like to read.

Should Authors Review?

Maybe. Authors should read, but I don’t think they should necessarily review every book they read. However, I do believe that when authors review, their reviews should always be honest. After all, potential readers might be reading your reviews. This can leave author-reviewers with a dilemma: to review, or not to review?

Authors also want to know how to get reviews.

The answer is both simple and not simple: ask. I go into more detail in these posts:

Many authors ask book bloggers (like me) for book reviews. I share my top tips in How to Ask Bloggers for Book Reviews. Some authors ask their street team or influencer team for reviews. That’s fine, but authors (and reviewers) need to know the difference between Reviewing, Endorsing, and Influencing: Understanding the Difference.

Most authors want reviews on Amazon, because Amazon reviews can help sales and promotion in general.

But many authors find their influencers or street team can’t review on Amazon—or that their reviews are deleted.

Why Can’t I Review on Amazon?

The most common reason for not being able to review at Amazon is that a reviewer doesn’t meet Amazon’s minimum purchase requirement (currently USD 50 per annum at Amazon.com, and a similar amount at other stores). A (Not So) Short History of Fake Reviews on Amazon details the history behind the purchase requirement.

Another reason Amazon declines (or deletes) reviews is because they have determined that the review either doesn’t meet their reviewing guidelines aka community guidelines, or because they have decided the review is promotional content (which is prohibited).

The final reason Amazon sometimes declines reviews (or delays posting the reviews) is because Amazon favours Amazon Verified Purchase reviews (i.e. reviews of products purchased on Amazon), and sometimes restrict the number of non-AVP reviews. This favouritism shouldn’t come as a surprise—Amazon is a sales site, not a review site. In Amazon’s words:

We may restrict the ability to submit a review when we detect unusual reviewing behavior, or to maintain the best possible shopping experience.

So if your street team can’t review and they have spent more than $50 on Amazon in the last year, it could be because Amazon has decided their review is promotional, or it could be because there aren’t enough AVP reviews.

I’ve also noticed that Amazon take longer to approve reviews with images than straight text reviews, but they’ve approved reviews with images which include my blog address. This is curious, because reviewers can’t include non-Amazon links in their text reviews.

For more information, check out:

Here are the highlights:

  • Only Amazon customers can review on Amazon, and most Amazon sites have a minimum annual spending requirement.
  • Amazon do not permit paid reviews. Payment includes refunds, discounts, or entry into a contest or sweepstakes.
  • Amazon does not providing a free book “in exchange” for a review—that’s payment. Instead, authors can provide a free book and ask for reviews.
  • Reviewers who received a free book must disclose the fact as per both Amazon and Federal Trade Commission guidelines.

Common Author Questions About Reviewing

Is there anything else you’d like to know about reviews and online reviewing that I haven’t covered or linked to above?

Avoid Social Media Time Suck by Frances Caballo

Book Review | Avoid Social Media Time Suck by Frances Caballo

I bought this because it was on sale and I’m a keen reader of Frances Caballo’s blog.

The first part is excellent, as she takes readers through her four-step approach to social media: content curation, scheduling, being social, and analysing your metrics. This is all in the first few pages, so download and read the free Kindle sample.

The middle part contains lots of links to social media apps to help automate content curation and scheduling. Some are free, but others are not (and the prices have increased considerably since Caballo published this book). The end of the book touches on the important topics of planning a blog content calendar (because blogs are also part of social media), and a schedule of daily, weekly, monthly, and annual tasks. This is similar to my own mental list, so it’s good go have the confirmation I’m on the right track!

The problem with Avoid Social Media Time Suck is the publishing date. Caballo says:

“A few years on the Internet is almost equivalent to a millennium.”

Avoid Social Media Time Suck was published in 2014—a millennium ago. While the principles outlined in the first section of the book haven’t changed, a lot of the specific advice in the middle section is now dated. Instagram barely gets a mention, and Tailwind doesn’t exist.

And that’s a potential problem if someone who isn’t social media-savvy reads the book. It’s not recommending the best apps. Some of the advice on the more established social networks is now dated to the point of being against the terms of service. New social media users won’t know what information is good, what is outdated, and what could get you kicked off Twitter or sent to Facebook jail.

Basically, the book has some excellent tips, but needs updating for the new millennium.

The best part was the plan:

(Which, of course, should be adapted to your individual needs.)

Daily tasks

Post to social media channels
Follow new users on Twitter [and Instagram!]
Check responses to blog posts and reply
Thank Tweeps for RTs
Review notifications on other social networks and respond where necessary.

Weekly Tasks

Write a 500-word blog post
Comment on industry blogs
Participate in LinkedIn Groups [I’ve been on LinkedIn for so long that I thought it was a business tool, not a social network … so this isn’t something I’ve ever done]

Monthly Tasks

Write a 1,000-word blog post
Mail a newsletter

Quarterly Tasks

Conduct an author interview/podcast/video

Six-Monthly Tasks

Update website
Create a downloadable white paper from a series of blog posts & offer on Scribd [I think the more contemporary advice would be to offer it as a free download to entice people to sign up for your email newsletter.]

Annual Tasks

Teach a webinar

It’s a lot … but it’s also manageable because

About Avoid Social Media Time Suck

How You Can Avoid Social Media Time Suck and Still Have Time to Write

The question everyone asks is, “Can I really manage my social media in just thirty minutes a day?” My answer is yes, you can. This book explains the four-step process to effective and efficient social media marketing for writers.

  • How to curate content.
  • What and how to schedule your tweets, posts, updates and shares.
  • The importance of scheduling time to be social.
  • Analyzing your metrics.

Social media is no longer an option for writers – it is a required element of every author’s marketing platform. And using social media to market your books doesn’t need to be time-consuming.

Whether you consider yourself a seasoned social media user or you are new to the social web, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you to economize your time while using social media to market your books.

Find Avoid Social Media Time Suck online at:

Amazon US | Amazon AU | Goodreads

You can read the introduction to Avoid Social Media Time Suck below:

Book Review | Secrets to a Successful Blog Tour by Donna Huber

Books on book marketing often date quickly, which is something newbie authors have to watch out for. After all, the rules on sites such as Amazon change, and authors can find themselves reading outdated and bad advice without knowing it’s outdated and bad advice.

Secrets to a Successful Blog Tour was published in 2013, so I was pleasantly surprised not to find any outdated advice.

Instead, it’s jam-packed with excellent advice for any author planning a blog tour as a way of getting the word out about a new release.

The book isn’t long—just 60 pages. But it’s full of useful advice and tips.

As a blogger, I only found one piece of advice that I disagreed with: to use GoogleForms to conduct your tour signup. Yes, GoogleForms is a great way of keeping all your information organised (which is a must). But bloggers are busy, and it has to be a book I *really * want to read before I can be bothered filling out a Google form with three kinds of social media profiles and other proof that I’m a legitimate blogger rather than some fly-by-night free book seeker.

I will admit that blog tours perhaps aren’t the book publicity powerhouse they were in 2013.

Some of the bigger publicity firms offering blog tours have folded, but I suspect that is more about the difficulty in finding reviewers and bloggers, and the fact arranging a blog tour can be a time-heavy exercise (that therefore costs a lot when someone is paying by the hour), but may not deliver an immediate and measurable return.

Bloggers are busy (and unpaid), and none of us have the time to read every book we want to read, let alone every book we’ve promised to review. As a result, many bloggers (me included) are now looking at other ways of featuring books rather than the traditional review, like book blasts and social media takeovers (Instagram is especially popular for this, but is barely mentioned in the book. Well, it wasn’t as big in 2013)

Recommended for any author planning a blog tour.

Especially recommended for any author considering hiring a book tour company or VA. It will be a few dollars well spent to make sure you know what questions to ask a potential tour company, and so you understand what work you’ll still have to do (most of it. After all, a tour company might be able to find you hosts, but you’re still going to have to write the posts).

About Secrets to a Successful Blog Tour

Get the info you need for a successful blog tour in this easy to follow how-to manual for authors.

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles.

Secrets revealed in this quick read include:

  • Planning stage decisions
  • Different types of tours
  • Recruiting bloggers and keeping requests organized
  • Best practice communication tips
  • Tricks to making a great guest appearance
  • How to organize a fun (and legal) giveaway
  • Actions to take during the tour
  • Next steps once the tour is complete
  • Virtual tour and other promotional opportunities
  • When to hire a professional

In this easy to follow manual, Donna does not stop there. She spills even more of her blog tour secrets to help authors get the most out of their events by providing:

  • Tour checklist
  • Tour invite tips
  • Step-by-step guide to creating tour graphics
  • 10 broad guest post topics
  • 25 sample interview questions

Find Secrets to a Successful Blog Tour online at:

Amazon US | Amazon AU | Goodreads

Don't Sell Me Tell Me

Book Review | Don’t Sell Me, Tell Me by Greg Koorhan

Don’t Sell Me, Tell Me is a short book encouraging business owners to use stories as part of their marketing toolbox. These ideas are reminiscent of what Lisa Cron says in Wired for Story, but reworked for a business audience. Koorhan says:

We are predisposed to learn from stories. “Tell me a story” is a familiar phrase to most parents. “Teach me a lesson” is said by no children.

Avid fiction readers know a lot of this information, either from reading Lisa Cron, or other fiction teachers, or from their own intuition. But there is a large group of people who won’t read fiction, because it’s just stories. And stories aren’t real. That’s true. But it ignores another truth: that we learn better from stories than from bland facts, because stories make us feel.

This is important for anyone who owns a business, or who works in marketing or communication. We can use stories to tell people about our business and our brand. People relate to stories, so we can use our stories as a subtle way of showing our target clients they can relate to us.

There is a lot of good information in Don’t Sell Me, Tell Me.

There are also some exercises to help you find your brand stories and brand voice. Koorhan also touches briefly on Carl Jung’s twelve archetypes (for a more in-depth understanding of how to use archetypes in building your author brand, I recommend Author Branding by Rayne Hall).

Overall, Don’t Sell Me, Tell Me is a short and easy-to-read book which demonstrates the importance of story, and gives some great tips for finding and telling your brand stories.

Thanks to the author for providing a free ebook for review.

About Don’t Sell Me, Tell Me

You cannot underestimate the power of a good story.

Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action!

Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.

  • What pragmatic and actionable tactics will you learn?
  • How to quickly communicate your unique value.
  • The secret to connecting with the emotions of your desired audience.
  • The foolproof method for standing apart from your competition.
  • The most common marketing mistakes even smart business owners make and how to avoid them.
  • The singular best way to create an authentic, consistent brand.

Also the following insights:

  • The 4 critical elements you must have in place to keep your audience engaged.
  • Six different ways you can use stories in your business.
  • A step-by-step guide for finding your most powerful brand voice.
  • How to structure a story so that your audience feels compelled to listen.

PLUS, examples to jumpstart the process!

Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.

Find Don’t Sell Me, Tell Me online at:

Amazon US | Amazon AU | Goodreads

Read the introduction of Don’t Sell Me, Tell Me below: