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Introducing Buffer

Introducing Buffer

What Is Buffer?

Buffer (www.Buffer.com) is one of many programmes that allows users to manage their social media posting. Other popular options include Hootsuite and MeetEdgar. I like and recommend Buffer because I think it has a better user interface than Hootsuite, and it’s not as expensive as MeetEdgar.

Buffer Plans

Buffer’s free plan allows users to post to:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Instagram

The free plan allows up to five accounts—one from each network—and allows you to share up to 10 posts per network. This could mean one post a day for ten days, or ten posts every day (although then you’ll have to reload your Buffer each day. If you’re sharing this often, you might benefit from a paid plan).

The Awesome Plan

I subscribe to Buffer’s Awesome plan, which costs USD 10 per month and is awesome (Buffer don’t have an affiliate scheme, so I’m not being paid for saying that). The Awesome plan gives subscribers access to 10 social accounts across six social networks—the five networks available on the free plan, plus Pinterest.

The Awesome plan allows users to queue up to 100 posts in each social media buffer (so that’s 1,000 posts in all). They’ve obviously changed the rules a little, because my personal limit is 12 accounts, and if there is a limit on the number of posts per social media account, I haven’t found it yet. Moral of the story: subscribe early, to get the maximum benefit for the minimum cost.

The Awesome plan is designed for individuals—there are also a range of business plans starting at USD 99 per month (with a 50% discount for registered not-for-profit organisations). For more information on these plans, see their Pricing page.

How do I use Buffer?

Buffer is one of the tools I use to enable me to post to social media when I’m not actually on social media. I use a tool called Freedom to lock me out of social media for most of the working day. Buffer posts during the day instead of me, posting content I’ve added ahead of time. There are two types of content I share through Buffer:

  • My own content (e.g. blog posts)
  • Curated content (quality blog posts from other people)

Curated Content

I subscribe to more blogs than I care to admit through Feedly. Each weekday, I scan my Feedly feed and check out the titles of all the posts that have come through. I’ll read those which interest me, and pick a few to share. (This is why it’s important to have a catchy blog post title.)

But I don’t want to clog my social media feeds by sharing everything at once. Instead, I click on the downloadable Buffer extension. From here, I can choose which of my linked social media accounts I want to share to, and can write an individual message for each network.

I can write different messages for different social networks.

This is important when it comes to post length and hashtags. Twitter limits posts to 140 characters, while the limit (!) on Facebook is 63,206 characters. Two hashtags are ideal on Twitter. Instagram allows up to thirty, and Facebook … well, Facebook allows hashtags but they haven’t really caught on. #AndMostPeopleDontKnowHowToUseThemAnyway

However, if I share to a Facebook profile, a page, and a group, each one will show the same message. I can share the same post to two different Facebook pages with two different messages, but I’d have to share the post twice—first to one page, then to the other. This isn’t hard—it takes about 30 seconds per post.

If the post is time-sensitive (e.g. a book giveaway), then I’ll ask Buffer to “Share Next”. This means my queue is rearranged so this is the next post shared on each network. Otherwise I’ll “Add to Buffer”, which means the post is added to the end of my queue, and will be shared at different times to different social networks depending on what other posts are in my queue.

My Own Content

I use Buffer to share my own blog posts to my social media profiles. With my own content, I usually elect to “Share Next”.

I also use the Power Scheduler to share my own content over time.

What is Power Scheduler?

The premise of the Power Scheduler is related to a time management principle: Don’t Trust Your Future Self

Your future self won’t remember to promote your old blog posts on a regular basis, but you can act now and set the Power Scheduler do it for you.

When I have a new blog post that isn’t time sensitive, I use the Power Scheduler to set that post up to Tweet regularly over the next year. I could also use PowerScheduler to repost to Facebook or Pinterest—and I probably should.

Note that Twitter doesn’t allow you to share exactly the same Tweet too often, so Buffer will sometimes reject posts to Power Scheduler. I’ve found the easiest way to get around this is to write two slightly different Tweets for the same post, perhaps with different hashtags as well. I then share alternate between the two Tweets.

I share each post eight times through Buffer: today, then in 7, 15, 30, 61, 90, 180, and 360 days. That means I cover each day of the week. This takes about two minutes each day, and ensures my posts are scheduled regularly over the next year.

You can achieve a similar result through a WordPress Tweet Old Posts plugin, or using another app, MissingLettr. I’ve tried both, and found Buffer’s Power Scheduler is quicker and easier to use than MissingLettr, and easier to customise than a plugin.

What about reposting in perpetuity, not just for a year? I use Social Jukebox for that, and I’ll talk about that next week.

Being Social on Social Media

Using Buffer means that when I visit a social media network, I’m visiting to check notifications, respond to comments, thank people for mentions, and generally interact. I’m not there looking for something shareable—I’ve done that already, and I know my social media tools will deliver that for me.

Instead, I can use social media for the purpose for which it was originally intended—to be social.

Do you use Buffer or other social sharing software? Do you have any tips or tricks to share?

Reader Question: Should I Hire Someone to Build my Social Media Presence?

Today I’m visiting Australasian Christian Writers to answer a question from a reader:

Building Your Social Media Presence

An agent liked my manuscript, but said I needed to build my social media presence before he’d consider representing me. I work full time. Should I hire someone?

Short answer: Maybe. Long answer …

Maybe. It depends on what your agent means by a social media presence, the kind of books you write and plan to write, on your brand, and on what God wants for your writing …

To read the rest of this post, click here to visit Australasian Christian Writers.

If you’ve got a question you’d like me to answer in a future blog post, please email me via www.christianediting.co.nz/contact, or tag @iolagoulton on Twitter.

Best of the Blogs: 11 February 2017

My roundup of the best blog posts in the week ending 10 February, on writing, reading, publishing and marketing.

Writing

Free Writing Books

In case you hadn’t heard yet, I’m one of 18 writers involved in this Instafreebie promotion. Click here to find free non-fiction books on writing, publishing and marketing. But get in quick, because the promotion ends on Sunday 12 February.

(Over)writing

Christina Delay visits Jami Gold’s blog to share her 5 Steps to Avoid Overwriting (broadly defined as the lines we love the most. No, not really).

What do Readers (and Authors) Want?

Carrie at Reading is My Superpower (is that a cool blog name or what?) shares five things she wishes she saw more of in Christian fiction … and five things readers can do more of.

Publishing

Self-Publishing Tips

Pam McCutcheon visits Funds for Writers to ask: Should I Hire Someone to Upload by eBook or Do it Myself? I thought DIY was a no-brainer, but Pam points out as a PC user and non-US resident, I can’t upload to Apple or Nook myself. Paying someone like Pam to do it for me would mean I didn’t have to share my royalties with a distributor like Draft2Digital or Smashwords.

Marketing

Social Media

Do you use a social media scheduling app? The two main choices are Hootsuite and Buffer, and this post by Meenakshi Krishnan from Jeff Bullas’s blog takes you through the pros and cons of each.

I use Buffer, because I find the interface easier to use. While the analytics might not be as good as Hootsuite, they are more than sufficient for my needs. And Buffer supports Pinterest, which Hootsuite doesn’t.

Book Promotion

Jennifer Brown Banks visits Nina Amir at How to Blog a Book to offer some handy tips on creating a social media marketing plan for your book. I’ll certainly be applying some of these ideas to my own marketing plan. My favourite is to make sure your posts do double duty, by cross-posting to social media.

 

That’s all for this week. What’s the most useful blog post you’ve read this week?